For example, the average price for socks in February 2024 was 220 rubles.

Sales fell 12% compared to the same period in 2023.

The average price for razors and shaving foam is 789 rubles, for strong alcohol - 715 rubles, for watches - 5.8 thousand rubles, for a tie - 1.5 thousand rubles, for tools - 1.2 thousand rubles, for smartphone - 14 thousand rubles.

It is clarified that sales of razors and foam, ties and smartphones have increased.

But strong alcohol, watches and tools fell.

In total, more than 56 billion cash receipts were analyzed.

Previously, analysts conducted a study and found out how women prepare for February 23 at work, as well as how much they are willing to spend on gifts for their colleagues.

In addition, the respondents named the funniest gifts given to men in the company.

Among them, respondents name soap in the shape of red caviar, tanks made from socks, chocolate with photos of men, kitchen aprons with the figure of Apollo, and budenovkas for the bath.