China News Service, February 20 (Xinhua) According to Taiwan media reports, during this year's Spring Festival, Taiwan's eight major TV stations broadcast the mainland TV series "The Legend of Zhen Huan" non-stop, ending a total of five rounds of live broadcast marathons in the early morning of the 19th. The number of online viewers once exceeded 61,000.
Stills from "The Legend of Zhen Huan". Image source: Taiwan's "United Daily News" provided by Zhongtian
Some Taiwanese media pointed out that the various plot analyzes and character film reviews that appeared due to the popularity of the New Year show once again that "The Legend of Zhen Huan" stands out among the Qing Dynasty dramas, and the attention to detail has also followed this wave of enthusiasm in the algorithm. Sowing once again becomes the traffic password.
In fact, the "The Legend of Zhen Huan" Spring Festival live broadcast marathon is a New Year-limited program that Taiwan's eight major TV stations will only start in 2022. However, the station has put the complete episodes of "The Legend of Zhen Huan" on its online channel as early as four years ago. So far, the single The number of clicks on the collection ranges from over 1 million to over 4 million.
The topical effect brought by "The Legend of Zhen Huan" is no longer a problem. Taiwanese audiences are so familiar with the plot that they can join or interrupt it at any time without affecting the sense of immersion.
Since many viewers did not like the plot of Zhen Huan leaving the palace and going to Ganlu Temple to practice spiritual medicine, they even launched a campaign on social networking sites to "please skip the Ganlu Temple in this year's "The Legend of Zhen Huan" marathon." The Eight Broadcasting Stations also listened to the people's voices and launched a "one-click" campaign. The special edition of "Return to the Palace" allows viewers to choose the parts they want to watch most, which can be regarded as a very decisive and innovative approach by the TV station in terms of marketing operations.
The Spring Festival marathon live broadcast of "The Legend of Zhen Huan" in Taiwan has become a new choice for people's New Year celebrations. Netizens joked that the messages were as exciting as the feature film. The sense of New Year's ritual of "The Legend of Zhen Huan" has already taken shape. When the last round was about to be aired, netizens in the comment area seemed reluctant to leave, as if old friends had gathered together, cherished each other and agreed to see each other again next year.