When General Secretary Xi Jinping visited Tianjin on the eve of the Spring Festival to visit grassroots cadres and the masses, he emphasized: "During the Spring Festival, various places can hold more cultural activities that are popular with the masses to make the festival more festive and joyful." Buy new year's goods at the intangible cultural heritage fair, and in the cultural and museum venues During the Chinese New Year, the "New Year customs" are full of ancient charm; the "Village Evening" relay live broadcast in all over the world, dragon and lion dances and other activities are carried out in full swing, revealing a strong cultural atmosphere; traveling to enjoy the scenery, vacation and leisure experience folk customs, The potential of the cultural tourism market has been further released... The sound of "New Year" is soaked in fireworks and full of cultural flavor; the word "go home" is the attachment to the hometown and the inheritance of cultural heritage.
The Spring Festival is a "year of time" that bids farewell to the old and welcomes the new. It is also a "year of culture" with rich connotations. Appreciating lanterns, visiting temple fairs, and visiting ancient towns, the rich and colorful cultural activities set off the festive atmosphere of "celebrating the new year together and seeing off the old year all night long", and also stirred up the idea that "thousands of households always welcome the new year on this day" The spiritual atmosphere of "replacing peach with old charm"; watching movies, online exhibitions, and online broadcasts of literary and artistic programs, the ancient Spring Festival culture and modern cultural life converge. "Cultural New Year goods" are increasingly enriched, and the cultural supply is better and more innovative. In the true and diverse cultural experience, we have a deeper understanding that "Chinese culture has a long history and Chinese civilization is extensive and profound", and we have a clearer consciousness to "continue to promote cultural prosperity, build a cultural power, and build the modern civilization of the Chinese nation from a new starting point."
As time goes by, the Chinese people's expectation for spring and their concern for home have never changed, and the cultural genes in their blood have never changed. Colorful cultural activities dress up the prosperous Chinese New Year. By strengthening cultural confidence, inspiring the spirit of dragons and horses, and radiating the energy of dragons and tigers and fishes leaping over dragon gates, we will surely be able to create a better tomorrow on our new journey. (Source: Wang Yan, People’s Daily)