Carlos FresnedaLondon Correspondent
London Correspondent
Updated Wednesday, February 14, 2024-21:45
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Prince
Harry
and
Meghan Markle
have decided to relaunch the
Duke and Duchess of Sussex's
brand with a new online portal, just
nine days after
King Charles made his cancer diagnosis public. The couple has been
harshly criticized
in the United Kingdom for not even waiting for the monarch's recovery to complete what marketing experts consider
the "royal rebrand"
to bring more commercial luster to their titles (which
they retain
despite not performing functions real since "Megxit").
The website with which they began their Californian journey,
www.archewel.com,
has given way to
www.sussex.com,
with the
coat of arms and all the royal paraphernalia,
plus the sober badge on a black background of "The Office of the Prince Harry and Meghan, Duke and Duchess of Sussex."
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"This is going to create
more stress for Charles and William,"
royal biographer Angela Levin told
The Sun.
"The
timing
has been appalling. It certainly
wasn't a coincidence
and it's their way of crushing the royal family."
"Harry knows very well that
his grandmother did not want him to use the titles
for commercial gain," Levin added. "And yet that's what he's doing. The purpose of this is
purely commercial.
And he's hitting his family at their lowest moments."
"It would have been much
more sensible to wait a while"
Royal expert Richard Fitzwilliams has even questioned
whether it is legal
to commercially exploit the coat of arms and titles when they have ceased to
serve as active members
of the royal family. "Just a week ago, Harry was visiting his cancer-stricken father," Fitzwilliams told
The Daily Mail
. "It would have been much
more sensible to wait a while
to launch the
rebrand
. Strangely, although that is what people perceive, they (Harry and Meghan) have apparently not appreciated how
inappropriate
it is at the moment."
"The rebranding
will allow them
to rely more on their titles
to enhance their philanthropic work," said Craig Prescott, an expert in constitutional law at the University of London
.
"Interestingly, in the United Kingdom we will not see a portal with the claim of 'the office of the 'Prince of Wales', the appearance is ultimately very
'professional' and very American."
And a new job for Meghan
On the new portal, Harry and Meghan
appear together in a photo
during last year's Invictus Games. His
"humanitarian work",
his activism for mental health and his status as a war veteran stand out. From her,
her status as a "feminist"
and defender of human rights and gender equality.
Meghan has taken advantage of the relaunch to
sign a new agreement,
this time with Lemonade Media, for a
podcast
that aspires to follow in the footsteps of
Archetypes
, which achieved
relative success
in the United States, despite the premature termination of the contract with Spotify.
The relaunch of the couple - whose net worth has been estimated by Celebrity Net Worth at around
€56 million
- coincided with the temporary return to London of King Charles III to continue treatment for an
unspecified type of cancer.
Charles and Camilla later returned to the
Sandringham
residence , where the monarch plans to spend long stays during his
withdrawal
from public events in the coming weeks.