LOC/Corriere della Sera
Updated Tuesday, February 6, 2024-19:43
Scandal Chiara Ferragni, after being fined for her false charity campaign: "I will donate a million euros to the hospital"
Business Chiara Ferragni becomes the owner of her empire: "I want to be one of those influencers who generate change"
The controversy over the Chiara Ferragni case continues. There are many companies that have broken or want to break the contracts signed with the
influencer
after the scandal of misleading advertising for the
sale of supposed
charitable
pandoros
. Together with the baking company Balocco, she started a campaign in which a percentage of the sale of these desserts was guaranteed for a children's hospital. The money received after the promotion did not reach its destination, although Ferragni did make a prior donation to it.
Very far, yes, from the promised figure.
Right now, the case is in the Milan prosecutor's office and the
influencer
is facing more and more financial problems derived from her pending case
.
The latest: that the
Cartiere Paolo Pigna brand has decided to interrupt
its commercial relationship with her. Given this situation, Ferragni has chosen to take
legal action against the company,
which he accuses of breach of contract.
The royalties
of Fenice, the Italian company that manages the
Chiara Ferragni
brand under license , are at risk
. They are not crumbs. In 2021,
the profits of this company amounted to 4.6 million
. 2022 was even better, as the company had a turnover of 61 million euros and closed
with income of 14.2 million
, 115% more than the previous year. In view of this growth, it was expected that in 2023 the company would reach
revenues worth 71 million.
Something that may not happen due to the decline of the businesswoman's image.
See this post on Instagram
In a recently published note, Fenice questions the legitimacy of Pigna's decision, which they describe as
"instrumental and contrary to acquired duty."
The total amount of the contract with Chiara Ferragni is unknown, but Pigna had started a campaign with the
influencer
to promote
some school products, including notebooks, pencils
and pencil cases.
The collaboration dates back to August 18, 2021 and many items from the Chiara Ferragni x Pigna collection sold out within a few hours. Four years later, the Bergamo company
has terminated its contract with the content creator.
They alleged that the decision was taken "in compliance with their business code of ethics, which excludes
collaboration with third parties sanctioned
by the competent authorities for having adopted unethical, correct and law-abiding measures." The dispute will be resolved in court.
In its press release, the company of which Ferragni is general director also launches a warning, highlighting that "legal initiatives will be taken against people who have
breached existing collaboration contracts."
Chiara Ferragni has a second company, Tbs Crew, which in 2022 had a turnover of 14.6 million euros. That she can also be affected.
To know more
Celebrities.
How much is Chiara Ferragni worth? 100 million between brands, companies and a super penthouse
Editor: MARIO GEREVINI (CORRIERE DELLA SERA)
How much is Chiara Ferragni worth? 100 million between brands, companies and a super penthouse
Controversy.
The Italian Prosecutor's Office investigates Chiara Ferragni for fraud in a charity campaign
Editorial: EFE Rome
The Italian Prosecutor's Office investigates Chiara Ferragni for fraud in a charity campaign
The first company to step aside after the Ferragni case was Safilo
. The multi-year agreement with the eyewear company was announced in 2021 and had a good impact on
the company's stock market
. After the announcement of their collaboration, the shares rose up to 13%. The newspapers then talked about the "Ferragni effect" and it is estimated that at the time Safilo earned up to 50 million euros.
The Ferragni effect, however, is a
boomerang
now that the
influencer
is at the center of the controversy after the fine of one million euros
to her two companies Fenice and TBS Crew, which manage part of her licenses. Even
Coca-Cola has refused to air an advertisement starring Ferragni
, which was scheduled to premiere at the end of January.
Who continues to collaborate with her? Ferragni has signed various partnerships and contracts over the years. Among the best known is
the five-year licensing agreement with Monnalisa
to create children's clothing and tracksuits. Ferragni also
remains the image of Pantene.
While the most recent agreement would be the one signed in 2023 with Arval Cosmetici. Her collaboration with Nespresso also dates back to 2020, with a limited edition collection
introduced in March 2023.