China News Service, Hefei, February 6 (Reporter Zhao Qiang) Taking orders, sending logistics, replenishing supply sources... Wei Panpan, a Taiwanese businessman and chairman of Anhui Fumingyan Food Technology Co., Ltd., was busy during an interview with a China News Service reporter However, as the Spring Festival approaches, the cross-strait fusion pre-made dishes developed and launched by his company have been popular in online and offline orders.
Wei Panpan (first from right) and her husband Wang Long introduce prepared dishes. Photo by Zhao Qiang
Wei Panpan was born in Chiayi City, Taiwan. She once worked in the motel industry in Taiwan. After 2016, due to the decrease in mainland tourists and the fact that she learned from friends that the mainland has a good business environment, she decided to look for development opportunities in the mainland.
In 2016, Wei Panpan "landed" in Shanghai for development. During this period, I met and fell in love with Mr. Wang Long from Anhui. Later, due to the epidemic, they came to Anhui from Shanghai in 2020, got married and had children in Anhui. Adhering to the original intention of bringing Taiwanese food to more compatriots on both sides of the Taiwan Strait, the two decided to start a business in Fanchang District, Wuhu City, Anhui Province, and develop cross-strait fusion prepared dishes.
"I found that the mainland's pre-prepared dishes have endless potential and the development market is very large. There are still relatively few people in Anhui making pre-made dishes. We feel that pre-made dishes are a blue ocean." Wei Panpan said with a smile that she is the first person to eat crabs. The dish was a great success after its launch. On this basis, after three months of careful research and development last year, she launched a new product "Abalone Wuhua Chicken". The two products are currently mainly used for restaurant banquets and as souvenirs for New Year's Eve dinners. The current daily order volume Continuously, this year’s revenue hit 20 million yuan.
In Wei Panpan's view, both sides of the Taiwan Strait share the same origin and have similar food cultures. "I think ingredients are very important when making food. We carefully select ingredients and bring some of Taiwan's pre-prepared dish technology and experience to the mainland, integrating them with the good local ingredients in Fanchang, Anhui, to create a taste that is acceptable to both sides of the Taiwan Strait. . This year, we will also invite Taiwanese agricultural experts and food chefs to participate in our prepared dishes to optimize the quality and technology of our prepared dishes."
Wei Panpan (first from right) and her husband Wang Long display prepared dishes. Photo by Zhao Qiang
In order to allow more customers to experience the research and development process of its pre-prepared dishes and taste the taste of pre-prepared dishes, Wei Panpan is renovating a 260-square-meter pre-prepared dish experience hall. She said that nowadays, the mainland's economy is getting better and better, and people are more pursuing and particular about what they eat, so for this year's New Year's Eve dinner in mainland China, she specially added a dish - a pre-made souvenir dish that means reunion. , I hope everyone will have good luck eating chicken during the Chinese New Year. The food will not only be healthy, but also bring blessings.
"The dragon is a symbol of China. We put a dragon pattern on the gift box of the prepared dishes, and the yellow color represents preciousness. We just hope to give it to the most distinguished guests and bring our Chinese cultural hope to the world. world." Wei Panpan told reporters that because she is developing well in the mainland, many Taiwanese businessmen have seen the local government's friendliness towards Taiwanese compatriots. They not only care about her in life, but also give her more opportunities at work. Support, so this year it has also attracted many Taiwanese businessmen who want to develop in Fanchang.
Wei Panpan said frankly that her biggest wish this year is to establish a Taiwanese food technology industrial park in Fanchang, Anhui. She hopes that food industry players on both sides of the Taiwan Strait can cooperate better and integrate the food cultures of both sides of the Taiwan Strait more together.
According to statistics from the Taiwan Affairs Office of the People's Government of Anhui Province, as of now, Anhui has 19 Taiwan-related parks such as cross-strait youth entrepreneurship bases and Taiwan industrial parks. There are more than 3,000 Taiwanese businessmen and Taiwanese youth starting businesses and jobs in Anhui. (over)