On May 18, 2023, the welcome ceremony of the China-Central Asia Summit was filmed at the Tang Furong Garden in Xi'an, Shaanxi Province. Photo by Xinhua News Agency reporter Shen Hong
Xinhua News Agency, Beijing, January 31st, Title
: Constructing Chinese discourse and Chinese narrative system to enhance national cultural soft power - In-depth study and implementation of Xi Jinping's cultural thought series review No. 10
Xinhua News Agency reporters Shi Jingnan, Yang Zhanfei, Wang Mingyu
The prosperity of a country or a nation is always marked by cultural prosperity. Improving the country's cultural soft power is related to realizing the Chinese dream of the great rejuvenation of the Chinese nation and building a community with a shared future for mankind.
We must thoroughly study and implement Xi Jinping’s cultural thoughts, adhere to the position of Chinese culture, refine and display the spiritual symbols and cultural essence of Chinese civilization, accelerate the construction of Chinese discourse and Chinese narrative system, tell Chinese stories well, spread Chinese voices well, and comprehensively improve the effectiveness of international communication. Form an international voice that matches my country's comprehensive national strength and international status.
“Chinese excellent traditional culture is the outstanding advantage of the Chinese nation and our most profound cultural soft power.”
Liangzhu, Song rhyme, poetry, sweet osmanthus... Carrying the light of five thousand years of civilization, the Hangzhou Asian Games has deeply attracted the attention of the world with a feast of oriental aesthetics.
Exhibiting the charm of Jiangnan and promoting the soul of China, the "Humanities Asian Games" displays and spreads the charm of Chinese culture to the world, becoming a vivid embodiment of enhancing the country's cultural soft power.
The development of a major country is both the development of hard power and the improvement of soft power. Chinese culture is the most profound source for us to improve the soft power of national culture.
From the world for the common good and world harmony, to self-improvement and virtue, to benevolent people loving others and establishing people with virtue, the ideas, humanistic spirit, and moral norms contained in China's excellent traditional culture are not only the reflection of Chinese people's thoughts and spirit The core is also of great value in solving human problems.
General Secretary Xi Jinping pointed out that it is necessary to refine and display the spiritual identity of excellent traditional culture, and to refine and display the cultural essence of excellent traditional culture that has contemporary value and global significance.
On September 23, 2023, the opening ceremony of the 19th Asian Games was held in Hangzhou. This is the opening ceremony performance taken that day. Photo by Xinhua News Agency reporter Jia Haocheng
The Great Wall, the Yangtze River, the Yellow River, etc. are important symbols of the Chinese nation; the three mountains and five mountains have profound cultural connotations; the Silk Road reflects the exchanges and mutual learning of civilizations; historical sites such as Taosi, Erlitou, and Yinxu reflect the historical process of Chinese civilization... The spiritual identity and cultural essence of China’s excellent traditional culture are a vivid reflection of the Chinese people’s outlook on the universe, world, society and morality, and are also an important basis for cultural inheritance and development.
Drawing wisdom and nutrition from China’s excellent traditional culture and refining and displaying the spiritual symbols and cultural essence of Chinese civilization are effective ways to realize the creative transformation and innovative development of China’s excellent traditional culture, which will help convey the Chinese spirit to the world and highlight Chinese values. Promote Chinese civilization to better participate in the world.
On the eve of the 20th National Congress of the Communist Party of China, the major cultural project "Fuxing Library" was published. General Secretary Xi Jinping prefaced this magnificent masterpiece and encouraged us to "strengthen cultural confidence, enhance cultural consciousness", "extract the essence of history and promote theoretical innovation".
Use the ancient rules to open up the present. The "second combination" is another ideological emancipation, allowing us to make full use of the precious resources of China's excellent traditional culture in a broader cultural space and explore theoretical and institutional innovations for the future.
Guided by Xi Jinping Thought on Socialism with Chinese Characteristics for a New Era, we must adhere to the position of Chinese culture and accelerate the construction of Chinese discourse and Chinese narrative system. We must not only reproduce the true face of Chinese civilization and demonstrate its historical value, but also demonstrate its contemporary value throughout ancient and modern times. Help the world have a better and deeper understanding of China’s path, China’s governance, and China’s principles.
“Tell Chinese stories well, spread China’s voice well, and present a credible, lovely, and respectable image of China.”
Great times breed great stories, and wonderful China needs wonderful narration.
"We have the ability to do a good job in China's affairs, but not the ability to tell China's story well? We should have this confidence!"
General Secretary Xi Jinping pointed out that storytelling means telling facts, images, emotions and truths. Only by telling facts can you persuade people, by telling images you can move people, by telling emotions you can infect people, and by telling truths you can influence people.
Film and television works such as "The Wandering Earth" and "Mountains and Seas" are broadcast globally, Chinese online literary works are sailing overseas, and activities such as "Date with China" and "Checking in China" have made China's voice spread farther and wider...
The reason why these Chinese stories have won the favor of overseas audiences is precisely because they blend logic and emotion, turning "our stories" into "stories of the world" and vividly showing the common emotions and values of all mankind.
Only when emotions are shared can one touch people's hearts; only when values resonate can the message be spread far and wide. To tell Chinese stories well, we must combine "statement" and "reasoning", continuously enhance empathy, empathy, and affinity, and strive to make Chinese stories with warmth and depth achieve "empathy and resonance" with the world.
On November 24, 2023, President Xi Jinping sent a congratulatory letter to the World Congress of China Studies·Shanghai Forum and pointed out: "China Studies is the study of historical China and also the study of contemporary China."
In today's world, more and more countries are paying attention to Chinese culture and studying Chinese civilization; the key to understanding China is to understand Chinese-style modernization, which has gradually become an international consensus...
The basic skill of spreading cultural soft power is “telling good stories”. Behind the words are thoughts. To tell Chinese stories well, we must more fully and clearly demonstrate the ideological and spiritual power behind the stories, so that the Chinese stories are more vivid, the image of China is more vivid, and the Chinese culture is more deeply rooted in the hearts of the people.
On November 17, 2021, a promotion conference for the SCO national language version of Xi Jinping’s important work was held in Beijing. The first volume of "Xi Jinping: The Governance of China" is in Hindi, Pashto, Dari, Sinhala, and Uzbek; the second volume is in Uzbek and "Zhijiang News" and "Xi Jinping: One Belt, One Road" 》Russian version and other 8 new books were premiered at the promotion meeting. Photo by Xinhua News Agency reporter Li He
At the 75th Frankfurt Book Fair, the multilingual version of "Xi Jinping: The Governance of China" attracted widespread attention.
Overseas people generally believe that this work will help the international community gain a deeper understanding of Xi Jinping's Thought on Socialism with Chinese Characteristics for a New Era and enhance their understanding of the Communist Party of China's governance concepts and practices.
"To understand today's China, you must understand the Communist Party of China." The most exciting theme of the Chinese story is to explain clearly why the Communist Party of China can, why Marxism works, and why socialism with Chinese characteristics is good.
We must not only elaborate on the historical fact that the Chinese Communist Party has led the Chinese people to stand up, get rich, and become strong, but also demonstrate the great sentiments of the Chinese Communist Party to seek happiness for the people, rejuvenation for the nation, and great harmony for the world, and strengthen our understanding of the Communist Party of China. Propaganda and interpretation guide the international community to form a correct view of the Communist Party of China and China.
"Strengthen the construction of international communication capabilities, comprehensively improve the effectiveness of international communication, and form an international voice that matches our country's comprehensive national strength and international status."
Communication power determines influence, and the right to speak determines initiative.
General Secretary Xi Jinping emphasized that we must deeply understand the importance and necessity of strengthening and improving international communication work under the new situation, make great efforts to strengthen the construction of international communication capabilities, and form an international voice that matches our country's comprehensive national strength and international status, and provide a solid foundation for our country. Reform, development and stability will create a favorable external public opinion environment and make positive contributions to promoting the construction of a community with a shared future for mankind.
On December 4, 2023, the 5th World Media Summit with the theme of "Boosting Global Confidence and Jointly Promoting Media Development" held a parallel sub-forum event in Nansha, Guangzhou. Guests spoke at the sub-forum. Photo by Xinhua News Agency reporter Lu Hanxin
At the Fifth World Media Summit, the think tank report "Human Economics in the New Era" was released to the world. The report summarizes a new development paradigm that is people-centered and integrates culture and economy in the process of promoting Chinese-style modernization.
my country is increasingly moving closer to the center of the world stage. The international community is paying close attention to China's path and China's plans, and is more eager to understand China's wisdom and experience. Using Chinese theory to interpret Chinese practice and using Chinese practice to sublimate Chinese theory require a new way of expression.
To accelerate the construction of Chinese discourse and Chinese narrative system, we need to innovate the way of expressing foreign discourse, adopt concepts, categories, and expressions that integrate Chinese and foreign countries, turn "what we want to say" into "what the audience wants to hear," and strive to increase the influence of international communication, The appeal of Chinese culture, the affinity of China’s image, the persuasiveness of Chinese discourse, and the guiding power of international public opinion.
In October 2023, the third “Belt and Road” International Cooperation Summit Forum will be held in Beijing.
"Ten years of weathering the wind and rain, ten years of spring and autumn. The joint construction of the 'Belt and Road' originates from China, and the results and opportunities belong to the world." General Secretary Xi Jinping expressed the profound meaning of "If the world is good, China will be good; if China is good, the world will be better." connotation.
To widely publicize China's propositions, Chinese wisdom, and Chinese solutions, we must hold high the banner of a community with a shared future for mankind, rely on the vivid practice of our country's development, and be based on more than 5,000 years of Chinese civilization, and comprehensively expound our country's concepts of development, civilization, security, and The concept of human rights, ecology, international order and global governance; it is necessary to improve the international communication work pattern, innovate propaganda concepts and operating mechanisms, and gather more resources and strength to let Chinese culture better go to the world and let the world better understand China.
Those who fall behind will be beaten, those who are poor will starve, and those who are speechless will be scolded. Striving for international voice is a major issue that we must solve.
By taking control of discourse, we have the power to define China’s path, interpret China’s spirit, and shape China’s image, thereby occupying the commanding heights of cultural communication and public opinion struggles.
Accelerate the construction of China's independent knowledge system, discipline system, value system, and aesthetic system, strengthen the construction of the external discourse system, strive to create a world-class new mainstream media with strong leadership, communication power, and influence, and strive to form a country with my country's comprehensive national strength and international The international discourse power matches its status to better present a true, three-dimensional and comprehensive China.
The development and prosperity of a big country will inevitably require a significant increase in cultural influence and the realization of soft power and hard power complementing each other.
Adhere to the guidance of Xi Jinping’s cultural thoughts, continuously enhance the country’s cultural soft power and the influence of Chinese culture, provide strong ideological guarantee, strong spiritual power, and favorable cultural conditions for comprehensively building a socialist modern country and comprehensively promoting the great rejuvenation of the Chinese nation, and forging Chinese culture Create new glory and write a new chapter of national rejuvenation.