News 1+1丨Ice and snow tourism, how to do it in Inner Mongolia?
After New Year's Day this year, Harbin's ice and snow tourism craze continued, and then Changchun and Shenyang were trying to attract and "pamper" tourists. In addition to the three northeastern provinces, Inner Mongolia, which is also rich in ice and snow resources, is also developing ice and snow tourism in full swing. On February 17, the 14th National Winter Games will also be held in Inner Mongolia. So, driven by the Winter Games, how can Inner Mongolia develop ice and snow tourism?
Lively Hulunbuir under ice and snow tourism
This winter, Hulunbuir’s tourism is also changing. During the three-day New Year's Day holiday, Hulunbuir tourism experienced significant growth: the cumulative number of domestic tourists it received increased by 163.62% year-on-year. As the official opening of the 14th National Winter Games approaches, Hulunbuir, as the main competition area city, has also attracted more and more tourists.
Heiji-Liao ice and snow tourism has become popular, and Hulunbuir in Inner Mongolia expressed "envy, jealousy and hatred"!
Zang Zhuoqiang, director of the Culture, Tourism, Radio, Film and Television Bureau of Hulunbuir City, Inner Mongolia:
It should be said that we are "envious, jealous and hateful". "Envy" is envy for the popularity of several cities in Northeast China, and there is also a little "jealousy". "Hate" is mainly because Hulunbuir's tourism failed to meet our expectations, and the popularity needs to be further fueled. "It's better to retreat and build a net when you're in the ocean." The entire northeastern city, whether it's Harbin's "favoring guests" or Shenyang's "listening to advice", are textbook-level and worth learning from. Therefore, we now need to "practice internal skills" and greatly improve Hulunbuir's tourism reception services and infrastructure with the help of the east wind of the "14th Winter" to achieve higher standards and efficiency in tourism.
The number of out-of-province tourists in Hulunbuir City increased by nearly 20% in January
Zang Zhuoqiang, Director of the Culture, Tourism, Radio, Film and Television Bureau of Hulunbuir City, Inner Mongolia:
On the one hand, the "Fourteenth Winter" is about to open grandly in Hulunbuir, and athletes and sports enthusiasts from all over the country are flocking here; on the other hand, with the influence of the "Fourteenth Winter" As a result, our tourists are more diverse. Foreign tourists from Russia, Mongolia, Malaysia and other countries come to Hulunbuir one after another. In addition, tourists from the south are willing to come to Hulunbuir to experience the pure winter. Statistics show that tourists from outside the province increased by nearly 20% throughout January.
How does Hulunbuir balance event services and tourism services?
Zang Zhuoqiang, Director of the Culture, Tourism, Radio, Film and Television Bureau of Hulunbuir City in Inner Mongolia:
Hosting a conference well and improving a city are the goals of Hulunbuir City. On the one hand, surrounding the athletes who come to Hulunbuir to compete, they can enjoy a home away from home experience. We have added cultural creativity, public service facilities, and cultural services to tourist hotels and event venues, so that the Winter Games venues can become check-in places for participating athletes and tourists.
In addition, we have also launched a series of new products, such as "travel with the event". We have launched a series of products around the event, so that tourists and sports enthusiasts from all over the country can come here to watch the game, visit scenic spots and taste delicious food. In addition to watching the game, eating Hulunbuir's hot pot and tasting Buryat steamed buns should be a rare trip in life. Moreover, you can also bring good cultural and creative products back. We proposed "Bring Anda and Sainu home". There are many good things in Hulunbuir. Not only do you want to come, but you also want to buy them. They can be used as good gifts for relatives and friends back home. Especially in the past few days, the roe deer horn hat has attracted attention from all over the world. We are working hard to create it and make it one of our representative cultural creations.
What kind of inspiration does Harbin’s popularity bring to Hulunbuir?
Zang Zhuoqiang, Director of the Culture, Tourism, Radio, Film and Television Bureau of Hulunbuir City, Inner Mongolia:
Harbin’s popularity is indeed worthy of our study, reflection and reference. We have increased our confidence through learning. On the one hand, tourism in Northeast China can be popular, and at the same time, tourism in Northeast China can achieve win-win results with various cities. The folk culture of Oroqen, Ewenki, and Daur has played a very important role in the popularity of Harbin, and it has also brought traffic. Therefore, in the next step of our work, we must do three things:
① Make up for shortcomings. Hulunbuir has a vast territory, and its infrastructure is far behind that of central cities in the Northeast. Whether it is telephone communication or road accessibility, we still have a certain gap. We must focus on these projects.
②Build a brand. Cold Marathon, Snow Naadam, and Winter Heroes. These winter brands now have a relatively large influence, but they have not yet become a phenomenon. We still need to continue to work hard in terms of system planning, festivals, events, and marketing. .
③Strong service is fundamental. On the one hand, we have to listen to the advice. The voices and wishes of tourists are the direction of our efforts. We also need to "punch" because there are indeed some businesses in the market that affect the high-quality development of tourism. We need to use education, guidance and training to make this a tourist destination where tourists “want to come again”.
How do cities in Inner Mongolia "take action" to attract tourists?
As ice and snow tourism in the three eastern provinces becomes more and more popular, some cities in Inner Mongolia that share ice and snow resources with Heilongjiang, Jilin, and Liaoning have obviously been inspired and began to use their own advantages to work hard to "break out of the circle." Taking advantage of its proximity to Beijing, Ulanqab proposed the concept of "Beijing One Step West" to attract tourists; Xilin Gol launched the "Mongolian Horse Super League"... In addition, other cities in Inner Mongolia are also working hard to find ways to attract tourists. Tourists, what specific “tricks” do they have?
What shortcomings do Inner Mongolia tourism still need to make up for?
Professor Wu Tiehong, deputy dean of the School of History and Tourism Culture of Inner Mongolia University:
From the perspective of winter tourism, the shortcomings that Inner Mongolia needs to make up for most include the following points.
First of all, it is necessary to increase the popularity and recognition of ice and snow tourism, so that more people will participate in ice and snow tourism; in addition, while building hardware such as ski resorts and ice sports venues, it is also necessary to improve service awareness Up, in this way, there will be high-quality hardware and high-quality software; in addition, for ice and snow sports, when carrying out ice and snow tourism, from Hulunbuir in the northeast to Alxa in the northwest, there are different regional conditions and characteristics. After superimposing, The characteristics of ice and snow tourism will also produce different tourism activities and tourism products. These also need to be vigorously promoted in marketing so that people across the country and even the world can learn more about the resources and characteristics of Inner Mongolia’s ice and snow tourism. To induce their motivation and demand to carry out ice and snow tourism in Inner Mongolia. I think these are some of the things Inner Mongolia needs to do most right now.
What can the 14th National Winter Games bring to Inner Mongolia’s ice and snow tourism?
Professor Wu Tiehong, deputy dean of the School of History and Tourism Culture of Inner Mongolia University:
① The "14th Winter" will definitely expand the popularity of Inner Mongolia. More people will learn about Inner Mongolia and learn about Inner Mongolia, which will induce the motivation and original intention of traveling to Inner Mongolia. ② During the Winter Games, there will be many venues and competitions, which will increase the number of people who know about ice and snow tourism. These venues can also be used for a long time after the games. ③When the Winter Games are held, hardware aspects such as infrastructure and reception facilities will definitely be strengthened and improved, which is equivalent to a good improvement of the reception environment. In addition, there will definitely be an improvement in service awareness. (CCTV News Client)