China News Service, January 30th. The Chinese New Year bell for the Year of the Dragon is about to ring. From the Year of the Dragon wine and beverages to the Year of the Dragon clothing and makeup, to the Year of the Dragon commemorative banknotes and coins... these products are full of "dragon content" Either it's going to be a big sale, or it's going to double in value. Japan's "Oriental Shinpo" recently published a commentary article that believes that the zodiac carries the Chinese people's special feelings for traditional culture and folk festivals. For thousands of years, the "zodiac economy" has become an important part of Spring Festival consumption.
The article stated that the dragon is the spiritual totem of the Chinese nation, and the Chinese people's worship of it has long been rooted in the soul and blood. Although the shape of the dragon has changed in different dynasties in China during the historical evolution, its connotation and meaning in the hearts of the Chinese people are basically the same. It is a symbol of divine dignity, talent, auspiciousness and joy.
Due to their special affection for the dragon, Chinese people are particularly interested in products for the Year of the Dragon, which also makes this year's zodiac economy more lively than in previous years. The article said that since New Year's Day, Chinese people have put these various products with dragon elements into their "Spring Festival shopping carts", either for collection, for giving gifts, or for treating themselves... This kind of enthusiastic shopping, buying and selling, This has added a boost to Chinese Spring Festival consumption.
The article believes that overseas Chinese also have a special emotion towards the Year of the Dragon. However, upon closer inspection, it is no longer just the overseas Chinese who have placed orders for Year of the Dragon products recently. As the influence of Chinese culture continues to expand, especially after the Spring Festival officially became a United Nations holiday, many foreign people have also joined the army of buying products for the Year of the Dragon.
At the end of the article, it is said that the dragon element ascends to the C position, and the Chinese zodiac economy is blossoming both internally and externally. In view of the special meaning of the Year of the Dragon to Chinese people at home and abroad, the bustling zodiac economy will not just stop around the Spring Festival, but will run throughout the entire Year of the Dragon, giving China's economy more resilience and vitality in 2024. (over)