Yangcheng Evening News reporter Chen Yuxia
On January 27, Guangzhou City issued the "Notice on Further Optimizing Policies and Measures for the Stable and Healthy Development of the City's Real Estate Market", proposing that the purchase of housing with a construction area of more than 120 square meters (excluding 120 square meters) within the purchase limit will not be included in the purchase limit. , and proposed supporting policies related to "rent one, buy one" and "sell one, buy one", which attracted much market attention. Experts in the industry believe that the "rent one, buy one" and "sell one, buy one" policies will not be inferior to the lifting of purchase restrictions on units above 120 square meters in driving the market.
Two days after the introduction of the new policy, the reporter visited the real estate agency’s ground floor and learned that the current overall performance of the second-hand property market in Guangzhou is stable, and the phenomenon of “owners increasing their prices by one million yuan” in the past two days is not mainstream. Practitioners said that in order to close a deal in the near future, it depends on whether the price is attractive.
The number of consultations has increased, but the changes in transactions are not yet obvious.
What other changes have occurred in the market after the introduction of the New Deal? The reporter visited real estate agencies in Tianhe, Haizhu and other central areas and found that the current second-hand housing market transactions are still relatively calm, but the number of consumer inquiries about policies is increasing.
This new policy contains a lot of content. For example, the policy of "rent one, buy one" is proposed for the first time in the history of Guangzhou's property market. Not only consumers are paying close attention to this policy, but the practitioners themselves are also working hard to understand it. Mr. Liu, the broker of Hanxin Real Estate on Zhongshan Avenue in Tianhe District, expressed that he was "not sure" about the reporter's inquiry on "rent-to-buy"; Mr. Yao, the broker of Lianjia in Shipai Street, said frankly that there are no specific details on how to "rent-to-buy" , let alone consumers who don’t know, even the practitioners themselves can’t answer the question. Ms. Wang, an agent at the Everbright branch of Centaline Real Estate, said that after the introduction of the new policy, the number of inquiries from consumers on the Centaline property-finding platform increased by more than 30%.
Many brokers said that according to past practice, the effects of the New Deal will begin to appear as soon as two weeks later. This time the New Deal will be introduced close to the Spring Festival. At this stage, many people have returned to their hometowns. It is expected that they will not be used until after the Spring Festival. The market will react.
An owner raised the listing price by one million yuan overnight
Every time a property market control policy is introduced, it will cause some price changes, and this time is no exception. After the introduction of the New Deal, some owners of second-hand houses in Guangzhou took advantage of the situation and raised their original listing prices.
The reporter saw on the second-hand intermediary listing platform that a 130-square-meter, north-south high-rise river-viewing four-bedroom unit in Rongyu, Financial Street, Haizhu District, was put on sale in August 2023 for 12.12 million yuan. By November, it was lowered to 10.5 million yuan, but on January 28, 2024, the day after the new policy was introduced, the owner raised the listing price to 11.5 million yuan, an increase of 1 million yuan. On the same platform, the owner of a 91-square-meter high-rise south-facing three-bedroom unit in Lanting Shenghui, a popular community in Tianhe District, changed the listing price to 9 million yuan on January 29, 2024, which is higher than the price on December 31, 2023. The 7.4 million yuan released was 1.6 million yuan higher.
The reporter searched for listing information and found that the number of listings with price increases after the New Deal accounted for less than 5%, and most listing prices increased by 10,000 to 100,000 yuan. Why do you have the courage to raise prices after the New Deal? A broker surnamed Liu from the Lianjia branch in Haizhu District said that after the introduction of the New Deal, some buyers first put their original houses for sale in order to obtain a quota for house purchase (i.e., the "sell one, buy one" policy), but they did not really want to close the deal, so Quoting the listing price higher than the market price; some owners believe that the new policies will benefit property market transactions, so they increase the listing price. If the owner does not have an accurate grasp of the market conditions, his quoted price will deviate from the market price.
Supply and demand are unbalanced, price reduction is the mainstream
But judging from the actual situation, in order to get the house sold, the owner has to accept price negotiation, and lower price is the mainstream.
"We have only sold one house so far this month, and the transaction price was more than 200,000 yuan lower than the normal market price in the past." said an agent from a chain agency in Tianhe District. According to reports, since the second half of last year, supply in the second-hand property market has exceeded demand, and it is very common for owners to be unable to close a deal after putting up a house for six months. Many owners are willing to accept bargaining from buyers in order to sell their houses. The above-mentioned Hanxin Real Estate agent Mr. Liu also said that the second-hand property market has been average in the past two years. Even for university properties that were “hot and popular” in the past, the price can only be reduced if they want to be sold. “A university in Shipai has installed an elevator. For a unit of 108 square meters, the one-time payment transaction price was 6.2 million yuan, which was 7.8 million yuan lower than the peak period."
The industry predicts that this new policy is expected to increase the transaction volume of second-hand housing. However, due to the competitive pressure of first-hand housing in the same area and the increase in second-hand listings, second-hand property prices will remain stable, and some second-hand housing with poor quality will remain stable. Source prices may still have room to decline.