Xinhua Review｜Grasp the dominance of public opinion and broadly build social consensus under the conditions of informatization - In-depth study and implementation of Xi Jinping's Cultural Thought series review No. 7

On December 3, 2023, the fifth World Media Summit with the theme of "Boosting Global Confidence and Promoting Media Development" held an opening ceremony and plenary meeting in Nansha, Guangzhou. Photo by Xinhua News Agency reporter Deng Hua

　　Xinhua News Agency, Beijing, January 28, Title: Grasping the Dominance of Public Opinion and Broadly Gathering Social Consensus under Information Technology - Part 7 of the Series of Reviews on In-depth Study and Implementation of Xi Jinping’s Cultural Thoughts

　　Xinhua News Agency reporter

　　General Secretary Xi Jinping profoundly pointed out that if the direction of public opinion is correct, it can unite people's hearts, gather strength, and promote the development of the cause; if the direction of public opinion is wrong, it will shake people's hearts, disintegrate fighting spirit, and endanger the cause of the party and the people.

　　In today's world, information technology is changing with each passing day, and digitization, networking, and intelligence are developing in depth. Grasping the dominance of public opinion and broadly gathering social consensus under information-based conditions are inevitable requirements for consolidating and strengthening mainstream ideological culture.

　　Under the new situation, we must thoroughly study and implement Xi Jinping’s cultural thoughts, shoulder the responsibility and mission of doing a good job in public opinion work and creating a good public opinion environment, and make new contributions to promoting reform and development, enhancing the unity of the people of all ethnic groups in the country, and maintaining social harmony and stability. greater contribution.

"We must persist in consolidating and strengthening mainstream thoughts and public opinions, carry forward the main theme, spread positive energy, and inspire the powerful force of the whole society to unite and forge ahead."

　　Doing a good job in the party's news and public opinion work is related to the cohesion and centripetal force of the entire party and the people of all ethnic groups, and is related to the future and destiny of the party and the country.

　　In the context of an era in which the "two big situations" are accelerating the evolution and in-depth interaction, facing the challenges brought by the chaos of online public opinion, mutual agitation of ideas and cultures, and the diversity of values, how to effectively guide public opinion, lead in pluralism, neutrality, and diversity Find consensus and steer the course amid change?

　　General Secretary Xi Jinping profoundly pointed out: "We are engaged in a great struggle with many new historical characteristics. We are facing unprecedented challenges and difficulties. We must persist in consolidating and strengthening mainstream thoughts and public opinions, carry forward the main theme, spread positive energy, and inspire the powerful force of the whole society to unite and forge ahead. .”

　　Since the 18th National Congress of the Communist Party of China, General Secretary Xi Jinping has accurately grasped the "time" and "trend" of the information age, and issued important instructions on doing a good job in news and public opinion work, in order to consolidate the common ideological foundation for the united struggle of the whole party and the people under the new situation. , provides the fundamental follow——

　　The way forward is clearer. "Adhere to the correct political direction", "adhere to the correct guidance of public opinion", "adhere to the correct news ambition" and "adhere to the correct work orientation", the news and public opinion front takes the Party's flag as its banner, the Party's direction as its direction and the Party's will as its will, and adheres to The party spirit and the people's spirit should be unified, establish a people-centered work orientation, and unify the reflection of the party's ideas and the voice of the people.

　　Mission tasks are clearer. Keeping in mind the responsibility and mission of "holding high the flag, leading the way, focusing on the center, serving the overall situation, uniting the people, boosting morale, shaping people, uniting efforts, clarifying fallacies, distinguishing right from wrong, connecting China and foreign countries, and communicating with the world", the news and public opinion front practices the "four "strength", pioneering and forging ahead, and writing new glory on the new journey.

　　The path to implementation is clearer. Following the important policy of "adhering to unity, stability and encouragement, and focusing on positive publicity", the majority of journalists have expanded the influence of mainstream values, allowing the party's voice to spread more widely, more widely, and more deeply.

　　…

　　Under the guidance of Xi Jinping’s cultural thoughts, news and public opinion work has promoted stronger positive energy and higher themes, providing strong public opinion support for the realization of the great rejuvenation of the Chinese nation.

　　In the new era, we will pursue our dreams together and embark on a triumphant new journey.

　　Facing the future, we take it as our responsibility to consolidate and strengthen mainstream ideological and public opinion, carry forward the main theme, and spread positive energy. We promote the ideological and cultural front to better strengthen confidence, gather people's hearts, warm people's hearts, build unity, and gather the majestic power to create a better future.

This is the exterior view of the China New Media Technology Exhibition of the 2023 China New Media Conference, taken on July 12, 2023. Photo by Xinhua News Agency reporter Chen Zeguo

"We must accelerate the development of media integration so that mainstream media have strong communication, guidance, influence, and credibility."

　　"We promote the integrated development of media in order to make mainstream public opinion bigger and stronger, consolidate the common ideological foundation for the united struggle of the whole party and the people of the whole country, and provide a strong foundation for the realization of the 'two centenary goals' and the realization of the Chinese dream of the great rejuvenation of the Chinese nation. Spiritual strength and public opinion support.”

　　On January 25, 2019, the “classroom” for collective learning of the Political Bureau of the CPC Central Committee was moved from Zhongnanhai to the front line of media integration development. In his important speech, General Secretary Xi Jinping pointed out the great significance of the integrated development of media.

　　Informatization has brought us a rare opportunity. We can use the results of the information revolution to accelerate the construction of an integrated and unified all-media communication pattern, which has become one of the key issues in controlling public opinion and broadly gathering social consensus under information conditions. righteous.

　　Since the 18th National Congress of the Communist Party of China, General Secretary Xi Jinping has grasped the overall situation, assessed the situation, and made major strategic arrangements to promote the integrated development of traditional media and emerging media. A number of new mainstream media with diverse forms, advanced means, and competitiveness have developed and grown, constantly creating new situations in the integrated development of media.

　　In July 2023, the 2023 China New Media Conference opened in Changsha, Hunan. Among them, new applications of artificial intelligence technology, new "media +" scenarios and other contents attracted many visitors.

　　Many participants said that mainstream media are accelerating their intelligent and digital transformation, expanding more application scenarios, and opening up a vast space for content innovation in a way that audiences like.

　　From "addition" to "fusion", from "you are you, I am me" to "you are me, I am you" to "you are me, I am you", in Xi Jinping Culture Under the guidance of ideological guidance, a comprehensive and in-depth media integration trend has initially emerged——

　　"Newspapers, Internet and micro" are in full bloom, text, pictures, audio and video are competing to exert their strength. Through innovative means and all-media presentation, traditional media and emerging media are integrated and developed in the changing times.

　　"AI synthetic anchors" are on duty to broadcast, VR live broadcast brings new audio-visual experiences, and mainstream media actively embraces new technologies such as 5G, metaverse, and generative artificial intelligence, "breaking out of the cocoon and changing the butterfly" in the changing times.

　　Advancing towards "integration", harmony and "integration" will become new, the situation of integrated development will be widened, and the ecological environment of public opinion will be completely new.

　　Facing the future, we must deeply understand the challenges and opportunities in the all-media era, fully grasp the trends and laws of media convergence development, continue to accelerate the construction of an integrated and unified all-media communication pattern, and have a rock-solid mission and important responsibilities on the publicity, ideological and cultural front. shoulder.

　　Keeping in mind General Secretary Xi Jinping’s instructions, the publicity, ideological and cultural front anchors and strengthens the goals and tasks of mainstream values, mainstream public opinion, and mainstream culture, and makes unremitting efforts and determination to move forward.

On November 8, 2023, the 2023 World Internet Conference Wuzhen Summit opened in Wuzhen, Zhejiang. Photo by Xinhua News Agency reporter Huang Zongzhi

"We must scientifically understand the laws of network communication, improve the level of network use and governance, and make the Internet, the biggest variable, the biggest increase in career development."

　　General Secretary Xi Jinping profoundly pointed out: "Cyberspace has become a new space for people's production and life, and it should also become a new space for our party to build consensus."

　　As a major Internet country with the largest number of Internet users in the world, the Internet is becoming an important carrier for listening to public opinion, pooling people's wisdom, and gathering people's strength.

　　In August 2020, the "14th Five-Year Plan" recommended the preparation of "network consultation", and the suggestions on "mutual assisted elderly care" put forward by Li Dianbo, a village cadre of Puyubu Village, Dalat Banner, Inner Mongolia, were incorporated into the proposal.

　　The voice from a small village "walking into" Zhongnanhai is a vivid portrayal of the Internet's full role in promoting the connection between the party's hearts and the people's hearts.

　　From the "14th Five-Year Plan" to the online solicitation of opinions on work related to the 20th National Congress of the Communist Party of China, the Internet has become a new platform for our party to communicate with the masses, a new way to understand the masses, get close to the masses, and solve problems for the masses, and a way to carry forward the people's Democracy and a new channel for accepting people’s supervision.

　　The Internet is the main front for publicizing ideological and cultural work. It is crucial to cultivate a positive, healthy, upward and good Internet culture and build an Internet civilization.

　　From November 8 to 10, 2023, the World Internet Conference Wuzhen Summit will be held, bringing new digital trends to the thousand-year-old town.

　　There are hot cutting-edge technologies and calm industry thinking. In the simple and elegant atmosphere of Wuzhen, a series of sparks of ideas about the digital future collide passionately.

　　Hold the China Internet Civilization Conference, carry out a series of themed activities of the "Internet China Festival" and various online theme propaganda... The propaganda, ideological and cultural front focuses on the main work position, and safeguards the common spiritual homeland of hundreds of millions of people.

　　At present, the Internet has become the forefront of ideological struggle. Online public opinion work must be regarded as the top priority of ideological and cultural propaganda work, constantly improve the comprehensive network management system, and promote the formation of a good network ecology.

　　General Secretary Xi Jinping clearly pointed out that we must strengthen the management of network society in accordance with the law, strengthen the management of new network technologies and new applications, ensure that the Internet is manageable and controllable, and make our cyberspace clear.

　　Strictly implement the responsibility system for network ideological work, formulate and improve laws, regulations, policy documents, and national standards related to network security, carry out in-depth "Qingming" series of special operations, and vigorously rectify "self-media" chaos, Internet trolls, Internet violence and other online Prominent ecological issues... The propaganda, ideological and cultural front focuses on the main battlefield of public opinion struggle and promotes the construction of a good network ecology.

　　Today, the comprehensive management of cyberspace continues to improve, the network ecology continues to improve, network security barriers continue to be built, and the construction of a network power has taken new steps.

　　Facing the future, General Secretary Xi Jinping pointed out that we must scientifically understand the laws of network communication, improve the level of network use and governance, and turn the Internet, the biggest variable, into the biggest increment of career development.

　　Adhering to positive energy is the general requirement, managing it is the last word, and using it well is the real skill. Only by proactively adapting to the profound changes brought about by the development of the Internet and writing great articles about using the Internet and governing it can we better control the ideological and cultural front. Dominate public opinion and seize the initiative of the times.

　　Standing at a new starting point, under the strong leadership of the Party Central Committee with Comrade Xi Jinping as the core, and under the guidance of Xi Jinping’s cultural thoughts, anchoring the goals and tasks of mastering the dominance of public opinion and broadly gathering social consensus under the conditions of informationization, the ideological and cultural front of publicity is opening up Forge ahead and embark on a new journey.