directory
1. Preface
2. Political responsibility
3. Responsibility for position building
4. Responsibility for Service
5. Humanistic care responsibility
6. Cultural responsibility
7. Safety Responsibility
8. Moral Responsibility
9. Responsibility to protect rights and interests
10. Legal Business Responsibility
11. Postscript
I. Preface
1. Media overview
China News Service is China's national news agency whose main news business is foreign reporting, and is an international news agency that mainly serves overseas Chinese, Hong Kong and Macao compatriots, Taiwan compatriots and foreigners with relations with China. Founded on October 1952, 10, after 1 years of development, China News Service has established a multi-channel, multi-level and multi-functional news information release system, broadcasting all kinds of news and information products to the world 70 hours a day, with users in more than 24 countries and regions on five continents, forming an all-media customer network covering major overseas Chinese-language media. On September 2022, 9, Xi Jinping, General Secretary of the CPC Central Committee, President of the People's Republic of China, and Chairman of the Central Military Commission, sent a letter congratulating China News Service on its 23th anniversary.
Xi Jinping's congratulatory letter to the 70th anniversary of the founding of China News Service
2. The concept of media social responsibility
China News Service has always been guided by Xi Jinping Thought on Socialism with Chinese Characteristics for a New Era, deeply understood the decisive significance of the "two establishments", strengthened the "four consciousness", strengthened the "four self-confidence", and achieved "two safeguards"; Adhere to the principle of Party management of the media, and firmly grasp the correct political direction, public opinion orientation and value orientation; Continuously strengthen international communication capacity building, adhere to integrated development, actively fulfill social responsibilities, and enhance communication, guidance, influence and credibility; Always base on the characteristic positioning, adhere to the new style, constantly innovate the discourse and narrative system, and enhance the affinity and effectiveness of the report; Adhere to cohesion, deepen services for overseas Chinese, promote the great unity of Chinese sons and daughters at home and abroad, promote exchanges and mutual learning between Chinese and foreign civilizations, and continuously expand the circle of overseas knowledge, friendship and friendship.
3. Awards in 2022
In the selection of the 32nd China Journalism Awards, three works (groups) of China News Service won the first prize and five (group) works won the third prize.
Second, political responsibility
1. Political direction
Go all out to do a good job of reporting the general secretary. China News Service has always adhered to the primary political task and major political mission of publicizing and explaining Xi Jinping Thought on Socialism with Chinese Characteristics for a New Era, and vividly displaying the charm of General Secretary Xi Jinping's image as a big party, a big country and a world-class leader. A total of about 1,5 reports of the General Secretary were broadcast, produced and pushed throughout the year, covering various forms such as text, pictures, videos, news pages and new media products. Strive to create a key brand column "A Closer Look at China", and launch core reporting products rich in new Chinese style and differentiation and recognition. Among them, a series of in-depth articles such as "China View" have been adopted by dozens of Chinese media in the United States, France, Brazil and other countries, and the cumulative number of views of the "Winter Olympics" series of integrated products has exceeded 4000 million on all platforms. The "Xi Jinping Story" micro-documentary was carefully produced, in which "Jointly Writing Xiangjiang Famous Sentences - Xi Jinping's Hong Kong Love" has more than 1000 million views. The newly established online brand "Xiyan Dao" promoted the publicity and dissemination of the general secretary's ideas on the Internet.
China News Agency's key brand column "A close look at China"
"Idiom Dao" integrated media column product poster
Micro-documentary "Writing Famous Sentences of Xiangjiang Together – Xi Jinping's Hong Kong Love" (Chinanews.com, June 2022, 6)
Comprehensively do a good job in reporting on the 3th CPC National Congress. With greeting, publicizing and implementing the 2200th CPC National Congress as the main line of work throughout the year, the China News Agency tells the story of the Communist Party of China in an all-round, three-dimensional and multi-form manner. Launched the "Q&A 1" series of short videos, reaching more than 2 million people on domestic and foreign social media, video platforms and other channels, landing more than 35,1 times on the websites and social media platforms of more than 5 overseas Chinese media on five continents, and reading Weibo topics more than <> million times; planning and producing a series of feature films entitled "Revival of Words from People Outside the Party", telling the process of national rejuvenation through <> three-dimensional, rich and vivid individual stories, with a total of more than <> million views.
"Q&A Top 20" series of short videos
A series of feature films on "Revival of Words from Non-Party Members"
The panoramic view presents the story of the Beijing Winter Olympics. China News Service has created an integrated product matrix to tell the story of the Beijing Winter Olympics in a panoramic and three-dimensional manner. A total of about 2,1 news products of various types were produced and launched, with a total of nearly 28.<> billion views across the platform. The "World Chinese Media Beijing Winter Olympics Reporting Alliance" was established to form a foreign cooperation and dissemination matrix.
2. Public opinion guidance
In response to the erroneous words and deeds related to China abroad, the China News Service has responded to concerns, dispelled doubts and clarifications and errors based on objective facts. Strengthen the setting of hot topics such as epidemic-related issues, democracy and human rights, increase the supply of products such as commentary and in-depth reports, amplify positive and rational voices, and guide the international community to continuously improve its understanding and recognition of China.
"New Manga Review" English product
China News Agency reporters have conducted in-depth front-line interviews, reflected the tremendous development of various places in terms of economy, people's livelihood, society and culture through direct reporting, and told Chinese stories overseas. For example, 120 issues of short video products in two series, "Xinjiang Story" and "Hotan Story", have been launched, comprehensively displaying the beauty of Xinjiang with social stability, economic prosperity, ethnic unity, and religious harmony, from beautiful scenery and food to customs and customs.
3. Public opinion supervision
The investigative reports of China Newsweek, China Newsweek, a subsidiary of China News Agency, "Crazy Teeth: Deformed Orthodontics" and "Plundered Ula Mountains: Out-of-Control Iron Mines" made in-depth reports on hot topics in the field of people's livelihood and ecological damage in individual areas, reflecting relevant problems in a timely manner and triggering greater social repercussions.
4. External communication
China News Service strengthens innovative thinking and further stimulates and releases the vitality of external communication brand columns. For example, the academic and scientific integration column "East-West Question" relies on the resources of expert think tanks to rationally discuss major, sudden, hot and sensitive issues in the process of East-West exchanges. The "Looking at China" series of reports in the "East-West Question" column won the first prize in the "International Communication" category of the 32nd China Journalism Awards. The "International Watch" column focuses on major international news and important issues related to China, adheres to China's position and shows international vision, and won the first prize in the "News Column" category at the 32nd China News Awards. At the same time, China News Service has further strengthened multilingual reporting and multilingual transformation of key products in various categories to effectively reach overseas audiences; Further strengthen the construction of channels and carry out personalized international communication.
Academic and scientific integration column "East-West Question" civilization root series planning poster
Promote the excellent Chinese culture to go global, and launch a variety of theme products suitable for overseas dissemination such as "solar terms" and "New Year customs", which are welcomed by overseas "Generation Z" audiences. It hosted activities such as the Lancang-Mekong International Photo Week and the 14th China Original Ecology International Photography Exhibition in Guizhou, and took the initiative to build a cultural exchange platform.
3. Responsibility for position building
1. Convergence media matrix
In 2022, in accordance with the principle of "integrated development and mobile terminal priority", China News Service will continue to promote the integrated development of "all-media news agencies" with China News Network as the leader, effectively integrate the new media resources of the whole agency, and form a new media communication matrix covering websites, clients, and social media accounts such as China News Network, China News Weekly, China Overseas Chinese Network, Guoshi Through Train, Zhongxin Jingwei, Dongxiwei, China Chinese Education Network, China News Photo Network, and Yuding Xie News. There are more than 300 new media platforms and accounts in the whole company, and the total number of subscribers or users covered by the all-media matrix exceeds 5 million, and the integrated media communication matrix continues to grow.
China News Service Media Matrix
2. Integrate media coverage
In 2022, China News Service will further promote the supply-side reform of content production, continuously integrate resources, promote the innovative production of news products of the whole agency, strengthen the R&D and production of influential and recognizable integrated creative products, and continuously launch creative products such as short videos, mobile live broadcasts, creative animations, news illustrations, theme posters, and animation stories, forming an all-media product system with rich types such as text, graphics, video, editions, and integration. Among them, Chinanews.com has produced more than 210 PC and APP topics, and published more than 36,2000 manuscripts of various forms on the client. Nearly 600,<> creative products were created throughout the year, and more than <> issues of high-quality content adapted to overseas communication were carefully produced, and "brushing the screen" frequently appeared.
The "People" River and Mountain Map" and "Green Water and Green Mountain Roll" produced around the 4000th National Congress of the Communist Party of China presented the general secretary's profound thoughts in the form of media animation, with more than 2022 million views on the whole network, and "Green Water and Green Mountain Roll" only liked more than one million on the Kuaishou platform, and the two works were also awarded the <> Excellent Online Audiovisual Works of the State Administration of Radio and Television.
Posters of ""People" River and Mountain Map" and "Green Water and Green Mountain Roll" (Chinanews.com, October 2022, October 10, 18)
During the two sessions, the blockbuster all-media column "Two Sessions Through Train" adopted multi-style and all-media integrated reporting methods such as studio interviews + on-site connection + cloud dialogue, focusing on public opinion hot spots, fully linking the editorial power of the whole society, and "decoding" the two sessions from multiple perspectives.
3.融合采编平台建设
2022年，中新社持续强化技术赋能，建立扁平化万兆业务网络环境，全面升级融媒体采编系统，上线融合通稿发稿功能、融媒体采编系统业务园地等功能板块。继续优化提升融合报道机制，从策、采、编、发等多个环节实现深度融合生产，优化采编工作群快速响应和协同机制，以项目制和小组制为抓手推进打造融合报道精品。建立融合报道台账制度，不断复盘和总结经验，提升融合报道实效。
四、服务责任
1.信息服务
中新社深耕“为侨服务”领域，重点发布政策服务类资讯，及时盘点发布相关国家出入境签证政策、航班动态等。打造“健康·生活”频道，搭建大健康内容传播平台，开设“医视线”“新食说”“游天下”“育儿通”等栏目，每日集纳海量健康生活类资讯，集科普、服务等功能于一体。同时，策划打造“医线观察”“医学的温度”等特色栏目，为“健康中国”建设贡献力量。其中，中新网参与主办的“中国房颤日·心脑健康特别节目”，相关报道全平台总阅读量超8000万。围绕网友对新冠疫情的关切，中新社持续策划打造创意图解类可视化产品，传递权威政策及防疫知识，服务民众抗疫需要。
“中国房颤日·心脑健康特别节目”(中新网，2022年6月6日)
2.社会服务
中新社旗下中国侨网和“侨宝”客户端集新闻报道、信息服务、答问咨询等多项功能，多维度持续强化服务侨胞。2022年，及时传递祖国为海外同胞纾困解难采取的政策措施，网站“侨声传递”栏目及侨宝“政策问答”共发布互动问答近百条，为海外侨胞答疑解惑。
3.公益活动
中新社旗下《中国慈善家》以提高公民的公益慈善意识、推动公益慈善事业发展、促进中国社会的转型和进步为办刊宗旨。积极参与慈善公益项目，广泛参与了扶贫攻坚、乡村振兴、疾病控制、绿色发展、妇女儿童议题和项目的实践和倡导工作。倡导发起的关爱乡村女童、关注罕见病、关注自闭症、生物多样性保护等项目，获得大众积极参与，赢得广泛认可与好评。例如，2022年妇女节期间，发起“和女性站在一起”活动；世界防治结核病日期间，和国家传染病医学中心(张文宏教授团队)、爱尔公益基金会发起“消除传染病公益行动”；4月2日世界孤独症关注日，发起公益探访孤独症儿童活动；99公益日期间，和阿拉善联合发起濒危物种保护行动。《中国新闻》报全年刊发公益广告33版次。
《中国新闻》报公益广告版面(2022年11月11日、12月30日)
五、人文关怀责任
1.民生报道
中新社及时跟进教育、就业、医疗等民生领域的政策举措，刊播《中国迎来秋季开学：新课标启用，“第一课”讲奋斗》《中国官方提出完善和落实积极生育支持措施 住房政策向多子女家庭倾斜》《稳住就业 中国力保民生之本》《探访北京急救调度中心：为生命争取每一秒》等。
中新社持续关注少数民族、妇女、儿童、老年人、残疾人等群体，推出《女性专家学者：新疆妇女儿童权益得到有效保护》《一条亲情陪护的高原牧民转场路》《新疆兵团少数民族妇女创业记：缝纫机里“拼”出好“钱”景》《中国“银发族”活跃社交网络 追寻自我沟通代际》等报道，传递正能量。
2.灾难和事故报道
在灾难和事故报道中，中新社始终以大局为重，坚持“生命至上”，实事求是，理性客观。
在青海门源6.9级地震、四川泸定6.8级地震和“3·21”东航MU5735航空器飞行事故、湖南长沙“4·29”特别重大居民自建房倒塌事故中，推出稿件《青海门源6.9级地震震中见闻：农牧民住房扛住强震考验》《四川泸定6.8级地震》《空难72小时救援持续 乘客家属现场取土回家》《湖南长沙一自建房倒塌：房主在楼顶加建 现场已有人被救出》等来自现场的报道，讲述各界齐心救援、各方守望相助的暖心故事。
3.以人为本
中新社始终坚持“人民至上”、以人民为中心的理念，强调人民情怀，把人民作为各类报道关注的主体，反映各行各业民众的声音，致力于做有温度有态度的新闻。
推出“新春见闻”“新时代·我在中国”“耕耘希望的田野”“走进县城看发展”等专栏专题，关注基层群众的生产生活，反映普通民众奋斗创造美好生活的动人图景。
“新时代·我在中国”专题
六、文化责任
1.弘扬践行社会主义核心价值观
中新社注重弘扬社会主义核心价值观，结合重大主题报道、重要时间节点等推出“强国复兴有我”“奋斗者·正青春”等专题，并主办“十年@每一个奋斗的你”微视频全球征集等活动，深入挖掘典型人物、典型案例，积极弘扬向上向善的正向力量。在抗疫报道中，积极讲好一线医务人员、社区工作者、普通志愿者等群体迎难而上的奉献故事，推出稿件《社区健康“摆渡人”的Vlog：一天行驶400多公里 送达47个药品订单》等，受到海外华媒关注。
2.传承繁荣优秀传统文化
围绕春节、元宵节、清明、端午、中秋等传统节日，中新社积极开设专题，做好弘扬良好家风、传承优秀传统文化的报道，展现中国人民孝亲敬老、勤劳乐观、开放包容等优秀文化传统。打造“文明的坐标”系列全媒体品牌，下设“触摸历史”直播、“洋主播探馆”等子栏目，展示中华优秀文化的无穷魅力。主办慈孝文化节并开展中华慈孝人物征集及评选活动，以多元角度诠释新时代慈孝新内涵，赓续优秀传统文化。
“文明的坐标”系列全媒体品牌
3.推动提升科学素养
中新社坚持科技新闻报道的科学、严谨、专业、准确原则，积极通过新闻产品普及科学知识，促进公众科学素养提升。围绕中国空间站历史性完成“合体”、“夸父一号”开启太阳探测之旅等开展全方位报道，实现多平台联动、多形态呈现。推出“科学的温度”科普融媒体专题，阐释前沿科技、普及应急知识、澄清科学谣言、宣传科技人物。
“科学的温度”科普融媒体专题
七、安全责任
The China News Service puts reporting safety in the first place, and through continuously strengthening the construction of the system and mechanism for news gathering and editing work of the whole agency, it has earnestly built up a solid sense of security, responsibility and bottom-line thinking, and improved its ability to perform the duties and missions of news and public opinion work. Timely revise and improve various rules and regulations, strictly implement the "three reviews and three schools" system, strengthen the compliance operation and closed-loop management of the whole process, compact responsibility, leave no dead ends, eliminate all kinds of potential safety hazards, improve the emergency response system and operation guidelines, strengthen the guarantee and maintenance of technical means, ensure the timely, accurate, efficient and orderly development of news work, and ensure the safe operation of relevant business systems.
8. Moral responsibility
1. Comply with professional norms
The news work of the China News Service has always abided by the Constitution, laws and relevant work disciplines, abided by the Code of Professional Ethics for Chinese Journalists, constantly strengthened professional spirit and professional ethics, always been loyal to the facts, adhered to journalistic ethics, strictly prohibited any form of paid news, "paid ignorance" and news blackmail, and resolutely resisted vulgar kitsch. Respect the copyright and portrait rights of others, strictly prohibit plagiarism and plagiarism of others' labor results, quote other people's works, reprint, etc. and indicate the source in accordance with regulations.
2. Maintain social morality
Through publicity and reporting and "News +" activities, China News Service maintains social morality, promotes positive energy, and transmits truth, goodness and beauty. In 2022, we will focus on creating creative columns such as "Comic China" and "Challenging 365 Days of Positive Energy Sketch Painting", and actively promote social morality through new media means. Organize employees to participate in various social welfare activities to maintain the good social image of news practitioners.
"Comics China" creative column poster
3. Accept social supervision
China News Service takes the initiative to accept social supervision, requiring reporters to present legal and valid press cards when they go out for interviews, and strictly abide by the norms of news interviews; At the same time, the contact number is disclosed to the outside world, and the report and complaint of the public are actively accepted. Promptly investigate the problems and clues received.
9. Responsibility for safeguarding rights and interests
1. Protect the legitimate rights and interests of practitioners
China News Service pays attention to safeguarding the legitimate rights and interests of employees, gives full play to the positive role of legal affairs, trade unions and other institutional departments, and fully protects the rights and interests of journalists engaged in news reporting activities in accordance with the law. Strengthen relevant publicity and training, establish channels for protecting rights and interests, increase the awareness of editorial personnel to protect their rights, and promptly provide protection, support, and appeals to employees when their rights and interests are infringed, to prevent them from being physically harmed or retaliated.
2. Ensure the salary and benefits of employees
China News Service strictly implements laws and regulations such as the Labor Law, the Labor Contract Law, and the Regulations on Personnel Management of Public Institutions, strictly regulates the signing, renewal, modification, termination, and dismissal of employment contracts (labor contracts), and protects the rights and interests of employees. Implement the reform of performance-based wage appraisal management, and strictly implement the social insurance system of central public institutions, the enterprise social insurance system and the medical expense reimbursement system.
3. Standardize the management of press cards
The China News Service strictly implements the Measures for the Administration of Press Cards and other laws and regulations, continuously improves the application process for press cards in accordance with the relevant regulations of the competent departments, and strictly regulates the conduct of journalists. Strictly implement the procedures for applying for and canceling press cards, promptly apply for press cards for employees who meet the application requirements, and cancel press cards for employees who are transferred, resigned, or retired. In 2022, in accordance with the requirements of the competent unit, the verification, renewal and cancellation of 498 press cards will be completed.
4. Carry out employee education and training
China News Service attaches great importance to the education and training of employees, makes full use of internal and external resources, enriches training forms, promotes business development through external training, mutual visits and exchanges, and ensures that editorial staff firmly grasp the correct political direction, public opinion orientation and value orientation.
In 2022, China News Service held a number of employee education and training activities
10. Legal business responsibility
1. Comply with laws, regulations and relevant provisions
The China News Service strictly abides by the law, abides by normative documents issued by administrative departments such as internet information, press and publication, radio and television, and further strengthens operation and management. In 2022, China News Service adhered to law-abiding operations, held a company-wide operation work conference, focused on promoting the reform of local institutions and the group management of resident social enterprises, and actively cooperated with and successfully completed the special audit work.
2. Strictly separate the two aspects of collection, editing and operation
China News Service has always insisted on putting social benefits first, strictly abided by relevant laws and regulations such as the Measures for the Management of Local Offices of News Units (for Trial Implementation), strictly distinguished the boundary between news reporting and business activities, and strictly prohibited editorial personnel from engaging in business activities. In 2022, we will further strengthen internal inspection and audit work, carry out in-depth special actions to "crack down on counterfeiting and eliminate knocking", closely combine the implementation of the "two separation" requirements with the realization of the "two strengthening" goals, and promote the continuous improvement of the level of standardized operation and management.
3. Do not publish illegal advertisements
In accordance with the Advertising Law, the Regulations on the Administration of Advertising, and the Interim Measures for the Administration of Internet Advertising, the China News Service regulates the publication and broadcasting of advertisements, strictly prohibits the publication and broadcasting of advertisements prohibited by national laws and regulations, false advertisements, advertisements with a vulgar style, and advertisements prohibited by relevant state departments, strictly reviews the content of advertisements, and ensures that the content of advertisements is true, accurate, legal and compliant. In 2022, no illegal advertisements were found.
XI. Postscript
1. Response
In view of the shortcomings in brand construction, media integration and synergy, and improvement of external communication capabilities in 2021, China News Service focuses on integrity and innovation based on positioning and characteristics, continues to release the vitality of brand columns and brand activities, and continuously promotes international communication capabilities to a new level; Pay close attention to the new trend of all-media transformation, continue to promote the in-depth development of media integration, and strive to build an all-media communication system and new mainstream media, with remarkable results.
2. Inadequacy
In 2022, China News Service actively fulfills its social responsibility as a media, and while achieving results, there are still shortcomings such as high-quality content and innovative methods that meet the requirements of international communication in the new era, and the depth and effectiveness of media integration development still need to be further improved, which need to be effectively improved in our future work.
3. Improvements
In 2023, China News Service will continue to promote the in-depth development of media integration, strengthen the cross-platform collaboration mechanism, implement the boutique strategy, increase the construction of key brand columns, and create more iconic products.
1. Actively innovate discourse expression, explore the construction of narrative methods and discourse systems rich in Chinese and new styles;
2. Increase the supply of high-quality content, and explore the construction of an integrated planning, multi-end collaboration, intensive and efficient all-media production system;
3. Realize channel integration, content compatibility, and resource integration, and explore the construction of an all-media communication system with reasonable structure, differentiated development, coordination and efficiency.
Click on the image or scan the QR code to view the H5 version of the report