From poetry classics, Chu ci, Han Fu, to Tang poetry, Song poetry, Yuan song, Ming and Qing dynasty novels, looking back at 5,000 years, in every historical period, the Chinese nation has left countless immortal works, casting a splendid galaxy of Chinese literary and artistic history.

The rejuvenation of a nation is always supported by the prosperity of culture; The progress of an era is always marked by the prosperity of culture.

Since the 18th National Congress of the Communist Party of China, the Party Central Committee with Comrade Xi Jinping as the core has coordinated the overall situation of the great rejuvenation strategy of the Chinese nation and the great changes in the world unprecedented in a century, profoundly grasped the characteristics and laws of socialist cultural construction in the information age, closely focused on better meeting the spiritual and cultural needs of the people, accelerated the promotion of cultural services and the deep integration of digital technology, and promoted China's digital culture to achieve a series of important achievements in the true roots, clean source, integrity and innovation. Chinese values and Chinese strength have shown a magnificent atmosphere, and the cultural self-confidence of the whole party and the people of all ethnic groups throughout the country has become firmer, which has injected strong spiritual force into promoting the great rejuvenation of the Chinese nation with Chinese-style modernization.

China has become the world's largest producer of books, TV series, animation and other fields; The daily creation volume of online literature exceeds 1 million words, and the user scale exceeds 5 million; the scale of the film market continues to expand, and the number of screens and box office revenue leaps to the forefront of the world; the construction of national public cultural cloud, smart radio and television, smart library, smart museum, etc. is advancing in depth... The development of digital culture in China is full of vitality and has built a beautiful cultural landscape.

Comprehensively draw the construction of digital culture and gather the majestic spiritual power of the new era

Through thousands of years of thick history, Chinese civilization has a long and endless history, endowing the Chinese sons and daughters with inexhaustible spiritual power in the continuous inheritance.

From a backward agricultural country to the most complete industrial system in the world, China in the new era is accelerating its progress on the road of modernization. From being a latecomer to the Internet to building the world's largest and vibrant digital society, China has made great strides to catch up with the pace of the information age. From the Shenzhou spacecraft that traveled through the stars and Han to the Jiaolong that explored the depths of the ocean, China has shown the world the confidence and pride of "the nine heavens" and "the five oceans below"...

General Secretary Xi Jinping's important thesis reveals the spiritual background behind this series of achievements——

"Socialism with Chinese characteristics is socialism with all-round development of material and spiritual civilization. It is difficult for a nation without spiritual strength to stand on its own feet, and it is difficult for a cause without cultural support to last long. ”

"In today's world, if any political party, country, or nation can be confident, then the Communist Party of China, the People's Republic of China, and the Chinese nation have the most reason to be confident."

The soul of the nation is transformed by culture and forged by culture.

At present, the information technology revolution is changing with each passing day, and the Internet has provided a new platform and new space for the people's production and life, exchanges and exchanges, innovation and creation, and also provided a new carrier and new opportunity for promoting cultural prosperity and development. How to strengthen the construction of digital culture has become an important issue facing us in the information age.

The rapid development of new technologies and applications of the Internet has changed the form of literature and art, spawned a large number of new literary and artistic types, and brought about profound changes in literary and artistic concepts and practices.

2014 is the 20th anniversary of China's full-function access to the Internet, in October of this year, after 10 years with the Yan'an Literary and Art Forum, 72 literary and art workers from all over the country participated in a special meeting - the Literary and Art Work Symposium in the Great Hall of the People, and General Secretary Xi Jinping presided over the meeting and delivered an important speech.

At the meeting, the general secretary clearly introduced the original intention of convening this forum. "I have long considered holding this symposium today, and I have not had the opportunity until now, mainly to listen to your opinions and suggestions, analyze the current situation with you, exchange ideas, and discuss the great plan for the prosperity and development of China's literature and art."

"Due to the development of digital text, book graphics, reading networking, etc., literature and art and even social culture are facing major changes", at this symposium, General Secretary Xi Jinping stressed: "We must adapt to the development of the situation, grasp the creation and production of online literature and art, and strengthen positive guidance." ”

With the rapid development of new technologies such as cloud computing, big data, and artificial intelligence, and the emergence of various new applications and new formats, more than 10 billion Chinese netizens learn about knowledge, obtain information, entertainment and exchange in cyberspace, massive information content, and rich cultural ecology, while meeting the diverse spiritual and cultural needs of netizens of different ages, but also profoundly affect people's ideals and beliefs, values, moral literacy, psychological cognition and behavioral norms. What kind of digital cultural products are provided and what kind of digital cultural services are related to the prosperity and development of socialist culture, the long-term peace and stability of the country, and the cohesion and centripetal force of the Chinese nation.

In April 2016, General Secretary Xi Jinping presided over a symposium on cybersecurity and informatization, stressing that "cultivate a positive, healthy and upwardly benevolent Internet culture, nourish people's hearts and society with socialist core values and excellent achievements of human civilization, achieve positive energy and high main theme, and create a clean and positive cyberspace for the majority of netizens, especially young people."

In August 2018, the National Conference on Propaganda and Ideological Work was held, and General Secretary Xi Jinping pointed out, "In recent years, online literature, online video, online drama, online animation, online music, etc. have developed rapidly, and the audience of online literature and art has increased, and the young generation has become the main audience of online literature and art. Online literature and art have both a vigorous and vigorous side, as well as a savage growth and uneven side. It is necessary to adapt to this new trend and new changes, strengthen the creation of online literary and artistic works, and launch more healthy and high-quality online literary and artistic works."

"Cultivating a positive, healthy and upward and benevolent Internet culture" and "launching more healthy and high-quality online literary and artistic works" are important requirements put forward by the General Secretary and the common expectation of hundreds of millions of netizens, pointing out the way forward and providing fundamental guidelines for China to accelerate the construction of digital culture.

Layout and planning, layer by layer.

In 2015, the Opinions of the Central Committee of the Communist Party of China on the Prosperity and Development of Socialist Literature and Art were released, encouraging the launch of excellent online original works and promoting the innovative integration of traditional literature and art with online literature and art; In 2017, the General Office of the CPC Central Committee and the General Office of the State Council issued the "Opinions on the Implementation of the Project for the Inheritance and Development of Excellent Traditional Chinese Culture", which for the first time expounded on the inheritance and development of China's excellent traditional culture in the form of a central document, and proposed to promote the inheritance and development of excellent traditional Chinese culture in online literature, online music, online dramas, micro-movies, etc.; In 2021, the Outline of the 2035th Five-Year Plan for National Economic and Social Development of the People's Republic of China and the Long-term Goals for <> was released, proposing to implement the digital strategy of the cultural industry and accelerate the development of new cultural enterprises, cultural formats and cultural consumption models... Since the <>th National Congress of the Communist Party of China, the Party Central Committee with Comrade Xi Jinping as the core has made a series of major arrangements for promoting the development of digital culture at the national level, and painted a magnificent new picture of digital culture with a huge pen like rafters on the grand blueprint of building a network power and a cultural power.

From a number of phenomenal positive energy new media works such as "Ten Thousand Mountains Looking at the Main Peak" and "Holding Mother's Hand" continue to emerge, to the scale of China's digital reading users exceeding 5 million, the provincial digital cultural center platform to achieve full coverage of the public cultural cloud platform, and then to China's online literature "going to sea" in more than 200 countries and regions around the world; From the 100th G<> Summit theatrical performance "The Most Remembered is Hangzhou" highlighting China's aesthetic purpose and winning praise from the whole network, to the celebration of the <>th anniversary of the founding of the Communist Party of China "The Great Journey" scene epic frequently searched, to the opening ceremony of the Beijing Winter Olympics attracting global attention... In recent years, China has vigorously developed digital culture, strengthened the value guidance of online content creation, focused on the mission and task of raising the flag, gathering people's hearts, educating new people, revitalizing culture, and displaying images, and launched a number of digital cultural boutiques with cohesion, affinity and appeal, the core values of socialism firmly occupy the mainstream of the Internet, and the positive energy of cyberspace is more abundant and the main theme is more high, which has effectively boosted the spiritual power of the whole society.

On March 2023, 3, Beijing, General Secretary of the CPC Central Committee and President Xi Jinping delivered a keynote speech entitled "Hand in Hand on the Road to Modernization" at the High-level Dialogue between the Communist Party of China and World Political Parties, and proposed the Global Civilization Initiative for the first time. Photo by Xinhua News Agency reporter Huang Jingwen

Stimulate digital vitality and promote the creative transformation and innovative development of China's excellent traditional culture

The wave of information technology revolution is rushing forward, and digital cultural innovation and creativity are bursting with vitality. China, this ancient civilization with Han and Tang weather, Wei and Jin charm, Li Du's articles, and the "four famous works" was born, and the Chinese civilization, which has a long history of more than 5000,<> years, has a long history and is broad and profound, is blooming with new dazzling light.

——The vitality of digital cultural boutique creation has emerged

"Literary changes are related to the world, and the rise and fall are related to the timing." Literary and artistic work is not only related to the spiritual and cultural life of the masses, but also to the spiritual outlook of the entire country and the sustainable development of Chinese civilization.

In 2014, at the symposium on literary and artistic work, General Secretary Xi Jinping pointed out that there are problems such as "plateau", lack of "peaks" and impetuosity in literary and artistic creation, emphasizing that "the literary and artistic achievements of an era should ultimately be measured by works", and literary and artistic workers should "create excellent works worthy of the times".

"We must understand that all creative techniques and means serve content." On December 2021, 12, General Secretary Xi Jinping attended the opening ceremony of the 14th National Congress of the China Federation of Literary and Artistic Associations and the <>th National Congress of the China Writers Association and delivered an important speech, General Secretary Xi Jinping emphasized: "We must correctly use new technologies and new means to stimulate creative inspiration, enrich cultural connotations, express thoughts and emotions, and make literary and artistic creation present a new realm with more connotation and potential." ”

Deeply promote the new media communication project of Chinese culture, carefully build the "Internet China Festival", continuously hold the China Internet Civilization Conference, China's positive energy "five hundred" online boutique collection and selection exhibition activities, etc. Digital cultural products are increasingly abundant, the supply capacity of online content has been significantly enhanced, and the digital and networked dissemination of excellent traditional cultural treasures and contemporary cultural masterpieces has developed rapidly.

Programs such as "National Treasure" of China Central Radio and Television Corporation use holograms and other means to vividly tell the historical stories behind national treasures; Henan Satellite TV explores "science and technology + national style" and creates a number of "out of the circle" works; Major platforms launch online New Year's Eve parties with distinct aesthetic styles and traditional cultural charms... Actively use digital technology to stimulate the vitality of China's excellent traditional culture, and form a number of characteristic brands and original boutiques loved by the majority of netizens.

The main theme film and television works represented by "The Age of Awakening", "The World" and "Mountains and Seas" are popular on major video platforms; "Red Cultural Relics 100" and other revolutionary historical theme online audiovisual works promote the spirit of patriotism; The online drama "Engagement", "On the Field of Hope", and the online documentary "Chaser of Light" have left vivid images for precise poverty alleviation and rural revitalization... Deeply rooted in life and rooted in the people, a group of works that praise the party, the motherland, and the Acura era gather the spiritual power of vigor and courage to move forward.

In recent years, China has vigorously developed digital culture, strengthened the supply of high-quality online content, guided website platforms and netizens to create and produce positive, healthy and upward digital cultural works, a series of excellent works with content, warmth and power have stimulated emotional resonance in cyberspace, the innovation and creation vitality of online content construction continues to flow, and the spiritual and cultural life of the vast number of netizens is richer. According to the "2022 China Online Literature Development Research Report" released by the Chinese Academy of Social Sciences, the number of online literature writers in China will exceed 2022.2278 million in 389, and the scale of the online literature market will reach 3.8 billion yuan, achieving a rapid growth of 8.<>% year-on-year. ——Digital technology helps Chinese traditional culture "live"

　　求木之长者，必固其根本；欲流之远者，必浚其泉源。习近平总书记强调：“中华优秀传统文化是中华文明的智慧结晶和精华所在，是中华民族的根和魂，是我们在世界文化激荡中站稳脚跟的根基。”“中国有坚定的道路自信、理论自信、制度自信，其本质是建立在5000多年文明传承基础上的文化自信。”

　　“敦煌我一直是向往的”——2019年全国两会上，来自甘肃的全国人大代表热情邀请习近平总书记到敦煌看看，总书记这样回应。5个月后，习近平总书记在甘肃考察期间专程前往敦煌研究院，了解敦煌文物保护和学术研究情况。总书记强调，“要通过数字化、信息化等高技术手段，推动流散海外的敦煌遗书等文物的数字化回归，实现敦煌文化艺术资源在全球范围内的数字化共享”。

　　30个洞窟整窟高清图像和全景漫游节目全球共享；“云游敦煌”微信小程序超过2亿人次参与线上互动；数字敦煌文化大使“伽瑶”上线······敦煌研究院建立起一整套文物数字化采集、加工、存储、展示等关键技术体系，汇聚了海量数字化资源，推动中华优秀传统文化传承与创新。

　　方寸之间，一览千年。

　　“数字故宫”“数字敦煌”“云游长城”······近年来，我国大力推动文物资源数字化转化，让收藏在博物馆里的文物、陈列在广阔大地上的遗产、书写在古籍里的文字在信息时代迸发出新的活力。在数字技术支撑下，那些曾经铭刻于青铜、誊录于丝帛、书写于简牍、印刷于纸张的文明，穿越厚重的历史，一一呈现在我们这代人的眼前。

　　2022年4月，习近平总书记来到中国人民大学考察调研时强调，“要运用现代科技手段加强古籍典藏的保护修复和综合利用，深入挖掘古籍蕴含的哲学思想、人文精神、价值理念、道德规范，推动中华优秀传统文化创造性转化、创新性发展”。

　　“现在，我们运用生物学、分子生物学、化学、地学、物理学等前沿学科的最新技术分析我国古代遗存，使中华文明探源有了坚实的科技分析依据，拓展了我们对中国五千多年文明史的认知。”2022年5月，十九届中央政治局就深化中华文明探源工程进行第三十九次集体学习，习近平总书记指出，“要营造传承中华文明的浓厚社会氛围，广泛宣传中华文明探源工程等研究成果，教育引导群众特别是青少年更好认识和认同中华文明，增强做中国人的志气、骨气、底气”。

　　党的二十大后首次国内考察，习近平总书记来到河南安阳殷墟遗址。习近平总书记强调，“考古工作要继续重视和加强，继续深化中华文明探源工程”“要通过文物发掘、研究保护工作，更好地传承优秀传统文化”。

　　“考古方舱”恒温恒湿，确保文物发掘露出后环境的最小干预；24小时记录的高清影像让考古发掘的每一个瞬间可随时倒查······从“沉睡三千年，再醒惊天下”的三星堆遗址到清代晚期木质沉船“长江口二号”重见天日；从传统的“手铲释天书”到各种“黑科技”大显身手······数字技术助力文物“重获新生”，多维度回答“何以中国”。——数字文化产业繁荣发展

　　活水源流随处满，东风花柳逐时新。

　　一部文化发展史，也是一部文化和科技不断融合的历史。从“铅与火”助力图书、报刊蓬勃发展，到“光与电”催生广播、电视等行业，再到“数与网”带来网络视听、数字文旅等新业态，数字技术始终是推动文化产业发展的重要动力。

　　2020年9月17日，在湖南长沙考察调研时，习近平总书记来到马栏山视频文创产业园，总书记指出，“文化和科技融合，既催生了新的文化业态、延伸了文化产业链，又集聚了大量创新人才，是朝阳产业，大有前途”。

　　五天后，习近平总书记在教育文化卫生体育领域专家代表座谈会上再次强调，“要顺应数字产业化和产业数字化发展趋势，加快发展新型文化业态，改造提升传统文化业态，提高质量效益和核心竞争力”。

One quotes its outline, and all eyes are open.

In 2021, "implementing the digital strategy of the cultural industry" was included in the outline of the 2035th Five-Year Plan and the long-term goals for 2022. In <>, the General Office of the CPC Central Committee and the General Office of the State Council issued the Opinions on Promoting the Implementation of the National Cultural Digitalization Strategy, which takes accelerating the digital layout of the cultural industry as one of the eight key tasks to promote the implementation of the strategy... Since the <>th National Congress of the Communist Party of China, in line with the development trend of digital industrialization and industrial digitalization, China has continuously strengthened the top-level design of the digital cultural industry, and new formats have flourished and new vitality has continued to burst out.

From the 2022 Beijing Winter Olympics licensed goods "one pier is hard to find", to cultural and creative ice cream, archaeological blind boxes and other museum peripherals are popular all over the Internet; From the launch of ultra-high-definition real-time live broadcast by the National Centre for the Performing Arts to the creation of the "Peking Opera Cloud Theater" by the Beijing Peking Opera House; From short video works with local flavor that arouse people's yearning for "poetry and distant places", to Hanfu's frequent "out of the circle" to lead a new "national style and national tide" on the Internet; From wearing headphones to "listen to books" to enjoy an art feast in the "cloud" without leaving home... A dazzling array of cultural products, wonderful theatrical performances, and rich and diverse cultural and tourism activities jointly paint a vivid picture of the prosperity and development of China's cultural undertakings and cultural industries. According to data from the National Bureau of Statistics, in 2022, 16 industry sub-categories with obvious characteristics of new cultural formats such as digital publishing, animation, games, digital content services, and Internet cultural and entertainment platforms in China will achieve operating income of 43860,5 billion yuan, an increase of 3.<>% over the previous year.

Online cultural consumption such as cloud concerts, cloud recordings, cloud exhibitions, cloud tourism, and cloud movie viewing has been continuously enriched; Tianjin Binhai New Area Smart Mountain Cultural and Creative Industry Park, Hunan Malanshan Video Cultural and Creative Industrial Park, Jilin Advertising Creative Cultural Industry Park and other digital cultural industry clusters have developed significantly; New formats such as online games, online music, online literature, online video, and online live streaming are constantly emerging... China's digital culture industry continues to grow in scale, the industrial structure continues to optimize, and the quality of content supply continues to improve, becoming a new engine to stimulate consumption potential, providing new momentum for high-quality economic development while constantly meeting the growing needs of the people for a better life. – Deepening exchanges and mutual learning among civilizations in cyberspace

Collect the words of a hundred lifetimes and collect the rhyme of a thousand years.

"I have visited many places in the world, and one of my favorite things to do is to learn about the different civilizations on the five continents, to understand the differences and uniqueness of these civilizations from other civilizations, and to understand the worldview, outlook on life, and values of the people who live in these civilizations."

In India, Tagore's poetry collection is very valuable; In Britain, he fondly recalled his experience of trying to find Shakespeare's works in the barren yellow land of northern Shaanxi when he was young; In the United States, the works of Thoreau, Whitman, Mark Twain, and Jack London are told... General Secretary Xi Jinping has left countless reflections and footprints exploring exchanges and mutual learning among civilizations on five continents.

Civilizations are enriched by exchanges, and civilizations are enriched by mutual learning.

On December 2015, 12, General Secretary Xi Jinping delivered an important speech at the Second World Internet Conference, pointing out: "The Internet is an important carrier for spreading excellent human culture and promoting positive energy. China is willing to build a bridge of international exchanges through the Internet, promote exchanges and mutual learning of the world's outstanding cultures, and promote emotional and spiritual exchanges among people of all countries. ”

The "China Joint Booth Online Platform" was launched, which integrates information release, exhibition and display, copyright trading and interactive exchange, providing channels for the display and exchange of audiovisual institutions, audiovisual programs and technical equipment in various countries; Build a multilingual "Silk Road Digital Heritage and Tourism Information Service Platform" to promote 1500,16 world heritage sites and tourism resources in countries along the Silk Road in the form of pictures, audio and video; Held the "Global Online Relay for Museum Collection Display" project, attracting the participation of <> national museums from five continents... In recent years, China has adhered to the concept of openness and inclusiveness, given full play to the advantages of the Internet, accelerated the expansion of online cultural exchange and sharing channels, promoted online dialogue and communication among different civilizations, mutual learning and mutual learning, and promoted the Internet to become an important platform for displaying the world's colorful civilizations.

"We should jointly advocate strengthening international people-to-people exchanges and cooperation, explore the construction of a global civilization dialogue and cooperation network, enrich the content of exchanges, expand cooperation channels, promote people of all countries to know each other, and jointly promote the development and progress of human civilization." On March 2023, 3, the high-level dialogue between the Communist Party of China and world political parties was held via video link, and General Secretary Xi Jinping attended the opening ceremony of the high-level dialogue and delivered a keynote speech. At this global political party meeting, General Secretary Xi Jinping profoundly answered the "question of modernization" and proposed the "Global Civilization Initiative" for the first time - jointly advocating respect for the diversity of world civilizations, jointly advocating the promotion of the common values of all mankind, jointly advocating attaching importance to civilization inheritance and innovation, and jointly advocating strengthening international people-to-people exchanges and cooperation.

Only by intersecting with the heart can we achieve longevity.

With a click of the mouse, you can see the "face" of Venice and Cinque Terre in Italy; With the movement of your fingers, you can "swim" to the southernmost tip of the Caribbean Sea and experience a lot of "two styles"... In 2021, the <>th China International Import Expo held an online national exhibition for the first time, using new technologies such as <>D modeling and virtual engine to create an immersive digital exhibition hall, focusing on the development achievements, advantageous industries, cultural tourism and other contents of the participating countries, fully demonstrating the world's diverse civilizations and the economic development of various countries.

In 2021, China's foreign cultural trade volume exceeded 2000 billion US dollars for the first time; The boom of "going to sea" such as online dramas and online literature has not abated, and the dissemination of online literature has expanded from Southeast Asia, Northeast Asia, and North America to Europe and Africa; Activities such as "Happy Spring Festival" and "Beautiful China" promote people-to-people bonding and emotional connection among people around the world... Since the <>th National Congress of the Communist Party of China, China has always adhered to the civilizational concept of equality, mutual learning, dialogue and tolerance, advocated that civilizational exchanges transcend civilizational barriers, and civilizational mutual learning transcend civilizational conflicts, and use the Internet to extensively build platforms for civilizational exchanges and cultural dissemination, promote equal exchanges and harmonious coexistence between Chinese civilization and other civilizations, and strive to make civilizational exchanges and mutual learning a bridge to enhance the friendship of peoples of all countries and a driving force for the progress of human society.

On April 2023, 4, the 26th Digital China Construction Achievements Exhibition opened in Fuzhou. The picture shows citizens viewing the panoramic Forbidden City through digital application scenarios.

Accelerate the creation of a confident and prosperous digital culture, and provide new momentum for creating a new glory of socialist culture

"During the '2020th Five-Year Plan' period, we should put cultural construction in a prominent position in the overall work and earnestly grasp it well." In September 9, at the symposium of experts and representatives in the fields of education, culture, health and sports, General Secretary Xi Jinping clearly put forward the goals and tasks of China's cultural construction during the "<>th Five-Year Plan" period.

At the symposium, General Secretary Xi Jinping used "four important" to expound the "coordinates" of cultural construction: overall promotion of the overall layout of the "five-in-one" and coordinated promotion of the "four comprehensive" strategic layout, culture is an important content; To promote high-quality development, culture is an important fulcrum; To meet people's growing needs for a better life, culture is an important factor; Culture is an important source of strength to overcome the risks and challenges along the way. These important expositions have profoundly expounded the status and role of cultural construction in the new era and raised our party's understanding of cultural construction to a new height.

In 2022, the "Opinions on Promoting the Implementation of the National Cultural Digitalization Strategy" was issued, focusing on strategic goals and strategic priorities, making key deployments for the strategic path and steps of national cultural digitalization, and proposing that by the end of the "2035th Five-Year Plan" period, cultural digital infrastructure and service platforms will be basically built, forming a cultural service supply system that integrates online and offline interaction and three-dimensional coverage. By <>, a national cultural big data system with physical distribution, logical association, fast link, efficient search, comprehensive sharing, and key integration will be built, so that the panorama of Chinese culture will be presented and the digital achievements of Chinese culture will be shared by the whole people.

In China, 144 online literary works have been permanently collected by the National Library, and 10 digital versions of online literary works have been included in the National Version Library of China; In foreign countries, 16 Chinese online literary works have been included in the British Library, and the number of overseas online literature visiting users has reached 9 million; a number of Chinese games have swept the world; the digital construction of libraries, cultural centers, museums and other cultural venues has been accelerated... In recent years, China's digital cultural undertakings and cultural industries have prospered, public cultural digital service facilities have been rapidly popularized, the soft power of digital culture has been increasingly improved, the influence of Chinese culture has continued to expand, and the sense of cultural acquisition and satisfaction of the broad masses of the people has been continuously enhanced. In today's China, cultural self-confidence is providing a steady stream of spiritual power for the realization of the great rejuvenation of the Chinese nation.

Drumming urges recruitment, continue to strive to create brilliance again.

In October 2022, the 10th National Congress of the Communist Party of China was successfully held, and the report of the <>th National Congress of the Communist Party of China made by General Secretary Xi Jinping put forward the major task of "promoting cultural self-confidence and self-improvement and creating new brilliance of socialist culture" from the perspective of national development and national rejuvenation, and made arrangements for "prosperous development of cultural undertakings and cultural industries", pointing out the way forward and providing fundamental guidelines for cultural construction in the new era.

In today's world, a new round of scientific and technological revolution and industrial transformation is accelerating, digital technology is fully integrated into all fields and processes of human economy, politics, culture, society and ecological civilization construction with new concepts, new formats and new models, and the development of digital culture has increasingly become an important measure to strengthen cultural self-confidence in the digital era, enhance national cultural soft power and influence Chinese culture.

In 2023, the Central Committee of the Communist Party of China and the State Council issued the Overall Layout Plan for the Construction of Digital China, which clearly proposed to "create a confident and prosperous digital culture", make top-level design and strategic arrangements for the construction of digital culture, and promote China's digital culture to move towards the "fast lane" of high-quality development.

Facing the new era and new journey, we must take Xi Jinping Thought on Socialism with Chinese Characteristics for a New Era, especially General Secretary Xi Jinping's important thought on a strong network country, take Xi Jinping Thought on Networking as our guide, adhere to the party's innovation theory to lead the construction of Internet content, deeply implement the national cultural digitization strategy, vigorously develop network culture, continuously improve digital cultural service capabilities, enrich the spiritual and cultural life of the people with high-quality digital cultural products, continuously stimulate the vitality of national cultural innovation and creativity, and contribute to the prosperity and development of socialist culture with Chinese characteristics. Create a new brilliance of Chinese culture and inject strong impetus.