Artificial intelligence in advertising has been a major talking point during the week leading up to May Day.
Photo: Facsimile
The Republican Party in the United States posted a commercial on social media in which they use dystopian brushstrokes to paint what they say will happen if Joe Biden wins the presidential election again in 2024.
The special thing about the film is that it is created entirely with the help of artificial intelligence – the images shown are not authentic but generated – something described in the American media as "a milestone" in politics.
Nightmare pizza
But what has generated the most views on social media has perhaps not been politics, but rather pizza and beer.
A fake pizzeria commercial was posted on Reddit with the headline "Definitely wasted three hours of my life doing this today... It's all AI."
The AI-created pizza commercial quickly went viral, has been viewed millions of times, and was described as "nightmarish" and "This is what hell looks like".
During May Day, another AI-created fake film went viral – this time an "interpretation" of a typical American beer commercial. And this time, too, many have reacted with horror.
At the same time, many are amazed by the creative results, point out that "the future is here", and speculate about what the technology could mean for the film industry when the results start to improve.
Watch bits from the AI commercials in the video above!