Jean-Luc Boujon (correspondent), edited by Gauthier Delomez 06h08, 07 April 2023, modified at 06h11, 07 April 2023

The egg hunt will be a bit special in Bourg-Argental in the Loire. For Easter, the chocolatier of the town has hidden a small key inside one of his products, which allows you to win a solid gold egg worth 2,000 euros. Enough to motivate parents as much as children...

In Bourg-Argental in the Loire, this year there will be a lucky person for whom the egg hunt will be unforgettable. On the occasion of Easter, eating a chicken, a bell or a chocolate rabbit in this town of nearly 3,000 inhabitants, can allow you to discover a real treasure. A chocolatier in the city has indeed slipped a small key into one of his products, and it can win a solid gold egg, worth 2,000 euros.

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"We were inspired by La Fontaine's Fable, the Hen with Golden Eggs," concedes Julien Taboury, owner of the chocolate factory La Fabrique de Julien and author of this original idea. "We hid a small key. It can be anywhere, in a package, or also in a product where there are small fried foods, pralines ...", he slips for gourmands.

Did the key slip into those chocolate eggs?
Credits: Jean-Luc Boujon/Europe 1

"It can be nice!"

The chocolatier explains that this key "opens the chest where the golden egg is preciously kept". The latter "is made of yellow gold", describes Julien Taboury. "We worked with the house Garel, a jeweler from the region, who had this egg, which is entirely made of gold and has its small silver cup to support it, made to measure by its workshops. It's the size of a chocolate egg," the chocolatier continues, considering it a beautiful gift. "It can put butter in the spinach for whoever is going to find it."

Credits: Jean-Luc Boujon/Europe 1

All this actually makes the customers of the chocolate factory very envious. "It can be nice! The best is to buy the store and open all the eggs!", exclaims a first customer at the microphone of Europe 1. Followed by another, just as enthusiastic: "The famous key? Yes, I am aware of that. If we have it, it's the jackpot right? In any case, it would make a nice gift: it would be happy Easter, suddenly!"

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Customers who have been crowding in large numbers for a few days in the shop of this small town of the Loire.