We've seen it before, celebrities shaking hands with the Ukrainian president. Most recently, actor and Unicef ambassador Orlando Bloom who met Zelenskyy.
"For Ukraine, it can be a way to reach out to these celebrities' fans. A group that may not otherwise follow the development of the war day by day, says SVT's foreign affairs reporter Carl Fridh Kleberg.
World leaders on the line
World leaders have also lined up to meet with Zelenskyy, but they are not being received unconditionally.
" Ukraine's closest advisers emphasize that they do not attend meetings with various politicians and world leaders, but that they have something concrete with them to offer Ukraine in support, says SVT's foreign affairs reporter.
See also the entire War of the Week, where SVT Nyheter delves into the latest news developments in the war in Ukraine, in nine minutes.