TOKYO, March 3 (Reporter Zhu Chenxi) The online activity of the "Colorful Yunnan Tourism Paradise" Yunnan Cultural Tourism Promotion Conference was successfully held on the afternoon of the 20th.

The event was hosted by the Department of Culture and Tourism of Yunnan Province and organized by Oriental New News, a subsidiary of Wenhua Media Co., Ltd. of Japan. Nearly 80 relevant people, including representatives of cultural and tourism practitioners from China and Japan, representatives of travel agencies, and representatives of overseas Chinese groups in Japan, attended the event.

Liu Huibo, second-level researcher of the Foreign Exchange and Cooperation Department of the Department of Culture and Tourism of Yunnan Province, introduced the charm of Yunnan as a "tourist paradise" in his speech. She said that Yunnan is not only blessed with unique natural resources, but also full of humanistic poetry, and its favorable environment and colorful food culture meet the needs of "natural health" in tourism in the new era.

Liu Huibo said that over the past 2,000 years, China and Japan have been drawing on each other's water and developing separately. It is believed that Yunnan, the "business card" of Chinese tourism, will further promote people-to-people exchanges between the two countries.

Ouyang An, Chief Representative of the Chinese Tourism Representative Office in Tokyo, introduced the current situation and potential of China's inbound tourism market. Ouyang An emphasized that the friendship between countries lies in the affinity of the people, and the affinity of the people lies in the common heart. Over the years, China-Japan tourism exchanges, as an important part of people-to-people exchanges, have played an important role in developing friendly relations between the two countries.

Ouyang An pointed out that with the leapfrog improvement of China's development level and the changes in people's living needs, tourism has developed rapidly and expanded, and its status as a strategic pillar industry of the national economy has been more consolidated. Chinese governments at all levels attach great importance to the development of tourism, increase investment in all aspects, and strive to welcome tourists at home and abroad in a better state.

Xie Qin, Inbound Tour Headquarters of China International Travel Service Kunming, showed in detail the most recommended sightseeing routes in Yunnan in the industry. Xie Qin introduced that it is spring, and Japanese tourists in Yunnan can come to a trip of "Jianshui Ancient City-Yuanyang Rice Terraces-Luoping Rape Flowers". This route can not only enjoy Yunnan's cultural and natural world cultural heritage attractions, but also catch the earliest rape blossom viewing event in China every year.

Yoshizaburo Murayama, president of the National Travel Industry Association of Japan, said that judging from the basic trends of the 700 Japanese travel agencies under the association, China has always been one of the popular destinations for Japanese outbound tours. Murayama Yoshizaburo is very interested in Yunnan's customs and special cuisine. He believes that the trip to Yunnan can provide an opportunity for Japanese tourists to further explore China, and it will also be a huge business opportunity for tourism practitioners in China and Japan.

Hatsukano Whelan introduced the existing exchange results between Yunnan and Japan and looked forward to the potential of this exchange and cooperation by using a series of Yunnan-Japan business activities in the past two years as the starting point. Hatsukano Whelan pointed out that building bridges and promoting tourism with business will help realize the diversified development of the tourism industry and better improve the cooperation between industries.

Xu Yaohua, the manager of the Japanese "Imperial Dining Room", introduced the food map of Yunnan to the participants. Xu Yaohua improved Yunnan cuisine with the concept of "Chinese soul and dressing", and brought Yunnan cuisine to the high-end tables of Ginza and Roppongi.

Japanese guests said that through this promotion meeting, travel agencies have gained a better understanding of Yunnan's cultural tourism overview and China's latest inbound tourism policies, and have become very interested in Yunnan. Practitioners from both countries felt that cultural and tourism cooperation between China and Japan will not only usher in recovery, but also further deepen development. (End)