The Italian football league continues its campaign launched about a week ago against racism, with the participation of Italian talents from various fields.
Serie A called on its official Twitter account on Thursday to unite against racism on and off the pitch and everywhere, in continuation of the campaign it launched in partnership with the National Office to Combat Racial Discrimination in Italy, about a week ago.
United against racism on and off the pitch.
Show your support by choosing the 'Keep Racism Out' jersey in FIFA Ultimate Team.#KeepRacismOut pic.twitter.com/XY4kDs8Z19
— Serie A (@SerieA_AR) March 16, 2023
The Calcio account published a video clip of the initiative, with the participation of Italian talents, most notably veiled lawyer Shaima Fitaihi, and the famous Techoker - of Senegalese origin - Javi Lam, to emphasize that the campaign does not differentiate between race or religion.
Contro il razzismo. Diciamolo insieme, diciamolo ovunque #KeepRacismOut | @unar_norazzismi pic.twitter.com/b6KhE72XWE
— Lega Serie A (@SerieA) March 10, 2023
They were shown wearing a T-shirt that read "Keep Racism Out," and Serie A's account captioned the video: "Against racism. Let's say it together, let's say it everywhere."
The campaign coincided with the spread of the hashtag (KeepRacismOut) on Twitter, with the aim of sharing the campaign on it and contributing through it to instructing followers to stay away from racism.
The National Office to Combat Racial Discrimination of the Presidency of the Italian Council of Ministers has announced the participation of the Italian league in this campaign to combat racism and all forms of discrimination, which began in the 26th round of Calcio and will continue until the 27th round.
UNAR e #SerieATIM scendono in campo con #KeepRacismOut in occasione della 26ª e 27ª giornata con numerose iniziative dedicate alla lotta al razzismo e ad ogni forma di discriminazione.https://t.co/DGEF0Yt9i6 pic.twitter.com/RNRsoJcTQm
— Unar (@unar_norazzismi) March 9, 2023
The national office explained that the various clubs will participate in the campaign, where the captains of the teams will wear a badge that reads "Keep racism away", in addition to the campaign poster that will be in the stadiums of the first division.
On their official Twitter accounts, Italian clubs shared the campaign video and shared photos from the captain's armbands at last week's matches.
Insieme contro ogni forma di discriminazione. 💪🏾💪🏻💪💪🏿#KeepRacismOut #WeAreCalcio #WeAreOneTeam@SerieA – @unar_norazzismi pic.twitter.com/jK1TZn2nNt
— U.C. Sampdoria (@sampdoria) March 17, 2021
Two years ago, Serie A players, in collaboration with the popular video game FIFA, launched a campaign against racism and discrimination under the slogan "Together against all forms of discrimination on and off the pitch".