The first conference of Al Jazeera Media Institute on Artificial Intelligence, which was held under the title "Artificial Intelligence in the Media", was concluded with the participation of many specialists, experts and those interested in the fields of artificial intelligence and media.

Many issues were raised during the conference, and experts from various fields spoke about the revolution that artificial intelligence is bringing about, which seems to not stop impressing us soon.

But what does this technology have in store for us as users? Al Jazeera Net asked this question to the speakers at the conference.

Al Jazeera Media Institute's vision is clear

Director of Al Jazeera Media Institute Iman Al Ameri said that the Institute believes in the importance of innovation and technological development in the field of media and journalism, and pointed out that the idea of the conference came to try to uncover ambiguous concepts and promote a correct understanding of artificial intelligence applications in the field of media.

Al Ameri added – in an interview with Al Jazeera Net – that the conference was an opportunity to host distinguished experts and researchers from around the world to share their visions and experiences in this field, and it was an ideal platform for exchanging ideas and constructive discussions on how to use artificial intelligence responsibly and effectively in the interest of the media and society.

When asked about the challenges associated with this technology, such as its impact on professional ethics, bias and privacy, Al Ameri stressed that these challenges were an important factor in choosing the theme of the conference, which aims to develop a framework for the use of artificial intelligence responsibly and sustainably in the media field.

Regarding the projects scheduled after the conference, Ameri replied, "We will discuss the recommendations that came out of the conference and study plans to implement many projects related to artificial intelligence in the field of media and training."

She pointed to the planning of the next edition of the conference, which will witness the presentation of practical experiences in the field of introducing artificial intelligence in the field of media training.

Al Ameri believes that the conference is only the beginning of exploring artificial intelligence in the media (Al Jazeera)

Microsoft and Calculated Risk

We asked Shadi Haddad from Microsoft about Microsoft's trends to introduce artificial intelligence into its user-oriented products, especially the recent steps in supporting ChatGPT, introducing artificial intelligence in the MS Office business suite, and supporting Bing with the power of artificial intelligence.

Haddad said it is understandable that the field of artificial intelligence raises concerns about potential risks, adding that "there is always a risk of uncertainty when it comes to new technologies for first-time users, such as artificial intelligence products, but large companies such as Microsoft need to be careful and take these risks seriously, not reject the challenge and walk away."

"Not participating in AI could be more dangerous for companies like Microsoft, as it could lead to a decline in their competitive position and influence in the technology market. For this reason, we believe that participating in the field of artificial intelligence is a necessary and important step to continue to grow and innovate."

He pointed out that Microsoft deals with the risks associated with artificial intelligence appropriately, and works to adopt safe practices and ethical principles that guide the development and application of artificial intelligence technologies, so that the process of managing the risks resulting from this technology becomes easier, more predictable and less impactful.

Haddad stressed that the risks of adopting artificial intelligence technology are calculated risks for Microsoft (Al Jazeera)

Google and Responsible AI

For his part, Dr. Shawky Touba of "Google" (Google) when asked by Al Jazeera Net about the future of the Google search engine, and if it will be affected by the presence of artificial intelligence, said that Google's plans to apply artificial intelligence in several products will be revealed during conferences and advertisements dedicated to the company, but it is certain that Google has many tools in its arsenal that can be supported by artificial intelligence.

He stressed that making such a decision is subject to other things, as the responsibility on Google is doubled, says Toba, as the mistakes that startups in this field can bear the cost of are not that a company with Google's reputation can risk.

Tawba stressed that Google's priority in this area is to develop responsible artificial intelligence (Al Jazeera)

Therefore, Touba believes that more important than expanding the offer of AI-powered products is to develop responsible AI at this stage, even if that requires slowing down the launch of some products.

He pointed out that Google has experience in this area that makes it reassured by its approach.