BY UE STUDIO

Updated Thursday,16march2023-13:38

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Mazda has always been characterized by being an innovative and transgressive brand, with a special aura different from the others. In 2022, the manufacturer proved that hard work has its reward, reaping excellent results in our country. The dealers of the network achieved a profitability of 3.3%, with improvements in all business areas: new vehicle, second-hand vehicle, mechanical workshop, bodywork...

And, among its objectives, Mazda has put the customer at the center of the equation, taking care of and loyalty to each of the drivers who are made with a model of the firm. But how did they do it? The answer is clear: to have a wide range of services, an extensive network of centers and workshops and one of the most complete model ranges on the market.

In recent years, in addition, the manufacturer of Hiroshima offers a multitude of services, such as flexible purchase with Flexioption, renting service, Mazda Selected for used vehicles, Mazda Insurance or Guaranteed Quality, among others. All this aims to make the customer experience as attractive as possible.

In September last year, Mazda also announced the extension of the factory warranty to six years or 150,000 kilometers, along with the Mazda Unique Experience program. This guarantees customers the availability of a replacement car whenever they need to go through the workshop, the delivery of the car washed after each repair or the best price guaranteed in mechanical operations.

Meanwhile, the Mazda network does not stop growing and has a large presence in the Iberian Peninsula. It consists of 66 dealers, 91 points of sale and more than 100 authorized services, as well as a warehouse for the distribution of spare parts for Spain and Portugal.

The electrification of the range, key for Mazda

One of the most ambitious objectives of the brand in our country is that this year 95% of the registered Mazda are hybrids, plug-in hybrids or electric, with ECO or ZERO label. Meanwhile, the average of the Spanish market in 2022 was only 39%.

In order to meet the expectations of any customer, Mazda offers a wide range of options and engines, which highlights the combination of a diesel engine with light hybridization. We are talking about the latest version of the Mazda CX-60, which has just released a six-cylinder diesel engine accompanied by the M Hybrid Boost 48 V system, which allows it to carry the ECO label. This winning bet has the following credentials: SUV body, elegant design, extensive technology, fuel consumption of around five liters per 100 kilometers traveled, contained emissions and excellent performance.

This launch will be accompanied during the year by the Mazda CX-5 M Hybrid with ECO label, the Mazda MX-30 R-EV plug-in hybrid with rotary engine, which acts as an electric generator and offers a range of more than 600 kilometers; and, to top it off, the CX-80, a large SUV with three rows of seats and space for seven passengers. This latest model, meanwhile, will be available at the end of the year.

And it is that SUVs are one of the pillars in the growth of the brand. In fact, the CX-30 and CX-5 were the best-selling models by Mazda in our country in 2022 and the CX-60 burst with force in the last quarter.

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