Taiwanese young women meet "Huangshan IP": Everything can be "created"

　　China News Agency, Hefei, March 7th: Taiwanese young women meet "Huangshan IP": everything can be "created"

　　China News Agency reporter Zhao Qiang

　　Stinky mandarin fish has been turned into canned food, Huangshan tea leaves have been turned into facial masks, and even Huizhou woodcarvings have been turned into animated maps... In the past few days, a group of "Huangshan IP" has been "played" by Taiwanese youths.

　　On the 7th, a group of Taiwanese youth led by Qiu Suhui, president of the East China Alumni Association of Tamkang University in Taiwan, was carrying out creative innovation and entrepreneurship exchange activities in Huangshan, Anhui.

Zhang Yunchen, a first-year graduate student in the Department of Business Administration of Tamkang University in Taiwan, came here from Taiwan to participate. This trip is her first visit to Huangshan.

　　"Huizhou culture is famous all over the world, especially the stories of Huizhou merchants are the most intriguing." Zhang Yunchen said that his team launched IP animation works based on Huangshan IP stories, supplemented by Huizhou architectural models, hoping to tell Huizhou merchants through animation The local stories of the development shape the image of Huangshan's profound cultural and natural heritage.

　　Zhang Yunchen told reporters that Zheng Yaojin, curator of Anhui Agarwood Museum, once went to Taiwan to conduct woodcarving and agarwood research exchanges, so the team placed incense-diffusing stones in the woodcarving models of Huizhou architecture to make them emit fragrance, thereby representing cross-strait friendship and promoting cross-strait exchanges. meaning.

　　"It was only when I arrived in Huangshan that I discovered that our Chinese landscape paintings are all real, and the mountains really look like this." When they first met Huangshan, Taiqing and female entrepreneur Luo Jialin couldn't help but sigh with emotion.

　　Luo Jialin has been in the mainland for 12 years and is currently engaged in destination marketing.

In the past, she mainly focused on the international market, bringing mainland tourists to all over the world for sightseeing; now she plans to turn her attention to the mainland market, hoping to bring more foreign tourists to Huangshan.

　　In her opinion, Huangshan is very rich in IP, and she hopes that through her years of experience in the industry, more overseas tourists can understand and understand Huangshan.

　　Luo Jialin believes that IP is actually to attract and maintain traffic. Nowadays, young people not only like good mountains and good water, but also like different tourist routes. Attract young people.

　　Taiqing Zhang Yuzhen focuses on the "silver hair" industry. She tailored the "Huizhou Humanities" volunteer service training system project for Huangshan. The idea originated from last year's Beijing Winter Olympics.

　　"Looking at the welcoming pine standing proudly in Huangshan, carrying thousands of years of Huizhou culture, it represents my country and says Hi to the world!" She said, how to make Huangshan a world-class barrier-free scenic spot is the core of the volunteer service training system project. hardcore.

The purpose of its creation is to allow tourists from all over the world to experience the "Huangshan temperature" in depth, and to bring Huizhou humanities into line with international standards.

　　"I have been in the mainland for more than 20 years. Looking back, when I first came to the mainland, there were very few female Taiwanese compatriots. There were almost no female Taiwanese businessmen. When conducting cross-strait exchanges, I often felt lonely." Qiu Suhui said with emotion. With the continuous improvement of the business environment, more and more female Taiwan compatriots are looking for opportunities to "land" for development.

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