"It is necessary to implement the industrial support policy and do a good job of 'native products' articles." At the Central Rural Work Conference held at the end of last year, General Secretary Xi Jinping emphasized that industrial revitalization is the top priority of rural revitalization.
How to do a good job of "native products" article?
The No. 1 Central Document released recently has a special chapter on promoting the high-quality development of rural industries, focusing on highlighting characteristics, industrial integration, optimizing layout, and linking farmers to farmers.
"Soil" refers to finding local resources from one side of water and soil; "Special" refers to creating products with characteristics and unique competitive advantages; "Production" refers to respecting the laws of industrial development to build industries and open up industrial chains.
The three words "native products" have a lot to do.
Why are the apples in Yan'an so popular?
"The climate, light, latitude, and altitude in northern Shaanxi are very suitable for the development of apple cultivation."
In October 2022, in the orchard of Nangou Village, Yan'an, Shaanxi, General Secretary Xi Jinping communicated cordially with fellow villagers and picked a big red apple.
It was golden autumn, and the orchard was full of harvest.
The general secretary pointed out that vigorously developing the apple planting industry can be described as the right time, place and people. This is the best and most suitable industry and has a bright future.
△On October 26, 2022, General Secretary Xi Jinping inspected Nangou Village.
It is often said that you rely on mountains to eat mountains, and rely on seas to eat seas.
From the Northeast Plain to the Loess Plateau, from paddy fields, dry fields to mountains, different climates, soils, and water sources have bred unique natural and agricultural resources.
Only by adapting measures to local conditions and protecting the "earth flavor" of local specialties can the competitiveness of agricultural products be strong.
△In October 2022, fruit farmers picked in an orchard in Asi Village, Luochuan County, Yan'an City.
With the development of the times, the countryside is no longer a place solely engaged in agriculture, and its economic value, ecological value, social value, and cultural value have become increasingly prominent.
All kinds of agricultural and sideline products, the beautiful rural scenery, and the cultural traditions of farming and reading are all very attractive places in the countryside, and they are also unique soils for the development of rural industries.
The No. 1 Central Document pointed out that it is necessary to cultivate new rural industries and new formats, and implement the cultural industry empowerment rural revitalization plan.
Implement rural leisure tourism boutique projects, and promote the upgrading of rural homestays.
To do a good job in the word "earth" is not only to create characteristic agricultural products, but also to open up horizons, make good use of local superior resources, and develop eco-tourism, folk culture, leisure and sightseeing, etc.
"It's amazing! It's not easy for millet noodles to develop such a large-scale industry, and it is worth studying and summarizing." In April 2021, General Secretary Xi Jinping came to the production cluster of snail noodles in Liuzhou, Guangxi, to investigate and understand the characteristic industry of snail noodles Promote employment, increase farmers' income, etc.
The Liuzhou snail rice noodle praised by the general secretary has caught everyone's stomach because of its special taste.
△On April 26, 2021, General Secretary Xi Jinping learned about the production of snail noodles in Liuzhou's snail noodle production cluster.
The bamboo shoots, beans, fungus, peanuts and other ingredients needed for snail noodles come from the rural areas of Liuzhou.
In Liuzhou, Guangxi, the combination of rice and snails has a long history. At first, it was only the daily diet of the local people.
In recent years, with its unique taste, this bowl of millet noodles has quickly "out of the circle", transforming from a roadside stall into an "Internet celebrity" food.
To do a good job in the word "special", the focus is on highlighting regional characteristics, reflecting local customs, and creating products with characteristics and unique competitive advantages.
On the one hand, it is necessary to find out the local background, which ones have advantages and need to be brought into play, and which ones have potential and can be cultivated.
In addition, the pursuit of "wrong peak" in products, and the pursuit of "single copy" in quality.
△On February 8, 2023, workers packed products in a production workshop in Liuzhou snail noodle production cluster.
The initial output value of many agricultural products is not large, but it happens that the smaller the volume, the more refined it is, which wins word of mouth.
"Continue to support the establishment of strong agricultural towns, modern agricultural industrial parks, and advantageous and characteristic industrial clusters." The No. 1 document of the Central Committee gave the villagers "reassurance" and added more confidence.
In Datong, Shanxi, yellow flower cultivation has a history of more than 600 years.
In May 2020, when General Secretary Xi Jinping was in Datong for investigation and research, he went straight to the field as soon as he got off the car to learn more about the development of the local yellow flower industry.
The villagers excitedly told the general secretary about the new changes in recent years, "I didn't dare to grow a variety, but now a processing plant has been set up in the base, so I don't have to worry about drying, processing, storage, and sales. The more yellow flowers are planted, the more income. more and more".
△On May 11, 2020, General Secretary Xi Jinping had a cordial conversation with working villagers at the organic yellow flower standardized planting base in Yunzhou District, Datong City, Shanxi Province.
The general secretary was deeply impressed by what he saw and heard during the inspection. At the Central Rural Work Conference at the end of that year, the general secretary recalled:
"This year I saw in a village in the Qinling Mountains of Shaanxi that the small fungus in the valley has become a big industry. I also saw in Datong, Shanxi that a large base was built around the small yellow flower, which became a pillar industry for local farmers to get rich."
At the same time, the General Secretary profoundly pointed out:
"From a national perspective, the development of rural industries is still in its infancy. The main problems are small scale, scattered layout, short chain, relatively low variety, quality, and brand level, and the homogeneity of some local industries is relatively prominent."
The general secretary emphasized that it is necessary to base on local characteristic resources, expand the multiple functions of the countryside, advance in breadth and depth, and promote the development and growth of rural industries.
After two years, at the Central Rural Work Conference at the end of 2022, General Secretary Xi Jinping further clearly pointed out that strengthening the leader, supplementing the chain, developing the business model, and establishing the brand will promote the upgrading of the entire chain of rural industries and enhance market competitiveness and sustainable development capabilities.
Today, farmers who grow yellow flowers in Datong have shared cold storage, and fresh yellow flowers can be stored for a longer period of time.
Enterprises that use fresh yellow flowers as raw materials to make prefabricated dishes have also settled in Datong. The city has added a number of online distribution and offline direct sales stores for yellow flowers. billion.
△Datong, Shanxi, Huanghua standardized production workshop.
To promote the upgrading of the entire chain of rural industries, the No. 1 Central Document gives the "road map" and "construction schedule":
Vertically, through production, processing, and sales, the agricultural product processing and distribution industry will be expanded and strengthened, the prefabricated vegetable industry will be cultivated and developed, the standardization and standardization level of clean vegetables, central kitchen and other industries will be improved, and the on-site processing, transformation, and value-added of agricultural products will be promoted.
Horizontally, integrate agriculture, culture, and tourism, accelerate the development of modern rural service industries catering to the consumption needs of urban and rural residents, encourage the development of life services such as rural catering, shopping, culture, sports, tourism and leisure, elderly care and child care, and information intermediaries, and promote the transformation of rural areas from From selling products to selling services at the same time.
Do a good job of "native products" articles, and a new picture of rural revitalization is ready to emerge.
Producer丨Geng Zhimin
Producer丨Xing Lai
Editor-in-Chief丨Ning Lili
Edit丨Cheng Yu
Vision丨Jiang Yuhang
Proofreading丨Liu Xinyan
(CCTV news client)