The booty of the golden vibrators in Carmona's "the Amazon of the erotic toy"

It's pitch black, and freezing cold, and the nearby highway is just a distant rumor.

In the industrial estate, all activity around the handful of ships, all gigantic, that share an area that is still growing, ceased hours ago.

It is 11:41 p.m. on Wednesday and, suddenly, it is dark on Abastos street, which borders the fields that surround the Carmona Logistics Park.

.

For at least 20 minutes, the assailants, all hooded, go through offices and warehouses, destroying what they cannot open with a simple gesture.

They look for, and find, the most valuable products that are kept in the ship: seven gold and steel vibrators whose price reaches 17,000 euros.

The thieves take the complete luxury kit that is the star (by exclusive) of the Dreamlove International catalogue, the company that owns the ship and the stolen vibrators.

The pack included pelvic exercisers and stimulators, all covered in 24-carat gold or steel.

If the most expensive toy -the Lelo Inez Oro model-

They were the most luxurious products in the enormous catalog offered to its customers by a company that has made the sexual game an almost inexhaustible manna of benefits and that, without making much noise, has become a giant in the sector in recent years, in the The first distributor in the country and the third in Europe with a turnover that

.

Security cameras recorded Wednesday night three men in black searching the Dreamlove premises and carrying out a coup that was not improvised.

The choice of the ship is anything but casual and the images denote that they knew what they were doing and what they were looking for.

In fact, it was not just the gold and steel sex toys that they took away.

.

The traces of the coup are very visible in daylight in the brand new and modern headquarters of Dreamlove International.

It is a huge warehouse of 5,000 square meters and with a careful design to the millimeter.

In the entrance hall, the first thing the assailants see is a huge mural and the first thing they smell is the odotype of Dreamlove, the company's exclusive scent that pulverizes a bucket at the foot of the painting.

The damage is, for that reason, more striking.

In doors with cracked glass and crushed locks and in furniture that was smashed with an ax.

Witness of the robbery remains the exhibitor where one of the gold vibrators was exhibited, with its empty case.

The owners and CEOs of Dreamlove, Mario Romero and Miguel Ángel Olid, are convinced that the thieves were going for it and knew which company they were robbing.

"We are a public company and in our catalog you can see what we have," says Olid, one of the two founding partners and owners of the business that was born two decades ago with the opening of a sex shop and that today is, he says,

because, as Jeff Bezos's company, it offers everything imaginable, from a to z to make any erotic fantasy come true.

Regarding the destination that can be given to the vibrators/jewelry, the thieves do not have it all with them because, as the legitimate owners of the stolen loot say,

.

In short, selling 24-carat gold vibrators can be a complex task.

In fact, gold vibrators are a tiny slice of their sales pie.

More a symbol than anything else, a luxury within the reach of a few who can sell six a year and, generally, in large cities where purchasing power (also in pleasure)

Today, 74 people work in the Carmona warehouse who design, market and ship their products to dozens of countries.

From the United States to Hong Kong, passing through South Africa.

Dreamlove's vibrators, stimulators, lingerie or whips and bondage straps

Technology is, emphasizes Olid, the company's big bet.

Especially in the products it distributes and those it designs and manufactures, with 34 own brands.

The latest, he explains as he walks around the showroom with all his toys, is a vibrator -

is called - that has two synchronized motors and ten levels of vibration and that connects via bluetooth with the mobile phone through an application that allows,

A technological vision of sex

Until they launched their business, says Olid, the sector was focused "on eroticism and sex" without further ado "and we have given it a more technological vision," he points out.

And the advances, he adds, in this field are going as fast as mobile phones can go, for example.

"It has not been easy

," says the owner of half of Dreamlove when asked about the path taken to reach the design ship with its own odotype and million-dollar billing.

In fact, the two partners were literally evicted when they started the business.

The germ of the erotic toy empire that they control today was a small physical store, a

, that Mario and Miguel Ángel opened nearly two decades ago in a historic area of ​​Seville.

That establishment was two steps from the Provincial Council headquarters and in a traditional neighborhood that declared war on them and that

. "

While it lasted, the business was good, but already then the two partners, both graduates in Business Administration, realized that

that were not covered just by selling the products then available on the market .

Spanish market.

We had to break the mold and, as Olid summarizes very graphically, "we messed it up".

They went from direct sales to distribution, first with a commercial premises in the nearby municipality of Alcalá de Guadaíra that they outgrew in a matter of months.

They then moved to their first polygon, Los Palillos, in the same municipality.

There the business did not stop growing and they occupied 11 of their warehouses when the unstoppable growth of their activity made them consider a more ambitious project.

By then they had made the leap from the distribution of products that they imported, fundamentally, from China to the design and manufacture of their products, the two lines of business that today sustain the success of this giant of eroticism whose objective, in addition to give benefits, "

".

This most ambitious project was embodied in 5,000 square meters built on a plot of the Carmona Logistics Park that they acquired for this purpose and in which they built a building with avant-garde airs and very careful aesthetics that

From there they serve their more than 40,000 customers, ranging from physical stores to web pages or the famous

.

The formula, apparently successful, has allowed double-digit turnover growth in recent years.

Dreamlove International closed the year 2021 with sales of 16 million euros and, in the absence of closing the accounting books, the forecast is that 2022 will once again break records, reaching

Until now, and despite the size that the business set up by Mario and Miguel Ángel has acquired in a commercial premises in Alcalá de Guadaíra, Dreamlove had gone relatively unnoticed, beyond the world of erotic toys, where its name has long been heard with force.

The thieves who this Wednesday attacked their new headquarters with a hammer and ax took a total loot of 80,000 euros -including the 24-carat gold vibrators-

which earns millions for satisfaction of their owners... and their customers.

According to the criteria of The Trust Project

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