China News Agency, Beijing, January 26 (Reporter Ying Ni) "The coffee machine has been self-protected for two days due to non-stop production, and it has to be stopped for 5 minutes before it can be started." This is Liao Fei, director of the Food Culture Center of the National Museum of China. A message posted in Moments on the third day of the Lunar New Year, followed by another sentence: "After the Spring Festival in 2019, I have never seen so many viewers."

　　This may allow people to perceive from the side the popularity of museums during the Spring Festival of the Year of the Rabbit.

The New Year custom of "Celebrating the New Year in the museum" has become the consensus of the whole people.

　　The State Administration of Cultural Heritage of China guides museums around the world to launch a series of New Year's Eve activities before the Chinese New Year.

According to incomplete statistics, more than 900 museums in 19 provinces including Beijing, Shanghai, Guangdong, and Hubei have planned and launched more than 2,200 exhibitions and activities.

National Museum of China "Guimao Jin'an - 2023 Chinese New Year Exhibition", Shanxi Archaeological Museum "Distinguishing Males and Females - Exhibition of Rabbits Unearthed in Shanxi", Liaoning Provincial Museum "Jade Rabbit Welcomes Spring - Zodiac Series Cultural Exhibition", Shanghai Museum "Jade Rabbit Fairy: Shanghai Museum Spring Festival Exhibition in the Year of the Rabbit", Henan Museum "Twelve Zodiac Signs Worshiping the New Year-Guimao New Year Zodiac Culture" theme exhibition, Sichuan Museum "Auspicious Rabbit Treasures - Guimao Year of the Rabbit Zodiac Theme Exhibition" etc. Through fine cultural relics and artworks, China's long-standing and colorful rabbit culture, zodiac culture and year culture are displayed from multiple angles.

This year, the official website of the Palace Museum continues to launch the Zodiac Culture Exhibition, selecting dozens of rabbit cultural relics.

The 5-meter-high Jade Rabbit Lantern in the China Arts and Crafts Art Museum has become a place for visitors to check in.

　　At the same time, Chinese museums are interacting with audiences in more vivid and advanced ways.

In the exhibition, the use of interactive large screens and high-tech means animate the characters in ancient paintings. On-site rubbing, paper-cutting, and writing of Spring Festival couplets allow people to experience traditional Chinese culture for themselves.

The museum in the Spring Festival is the carrier of new folk customs, which has continued the Chinese civilization for more than 5,000 years and shines on people's cultural confidence.

　　Celebrating a cultural year is not only the demand of urban citizens, but also the strong demand of the majority of people in villages and towns.

In recent years, watching "Village Gala" online and holding "Village Gala" offline has become a new folk custom.

　　"Village Evening" is a Spring Festival Gala written, directed, and performed by farmers themselves. It is rooted in the countryside, carries the local accent, and condenses the nostalgia. Everyone sings about the things around them, plays the people around them, speaks from the heart, and praises the new life.

"Village Evenings" around the country take the countryside as the stage, or show local characteristics and folk customs, or vividly tell beautiful life stories, or dig out special delicacies, talk about local accents, sing nostalgia, and dance nostalgia, not only presenting a happy and peaceful "New Year's Gala" , And it shows the vitality of the charming countryside and the magnificent new picture of rural revitalization.

　　On this all-encompassing stage, many traditional cultural and intangible cultural heritage items such as folk stunts and folk activities continue to be staged—flying fish and dragon lanterns, jubilant dragon and lion dances, lively local operas, and even the recently popular The intangible cultural heritage item "Lifting the Pavilion" is very different from the north to the south... These performances with strong local characteristics are all wonderful parts of the "Village Evening".

　　Miao villages welcome visitors from all walks of life with songs and dances, overseas Chinese hometowns attract wanderers with the custom of worshiping ancestors, and traditional villages make people feel like traveling through time with their rich cultural heritage... Watching New Year's operas, catching up with New Year's fairs, eating New Year's meals, appreciating New Year's pictures, and appreciating New Year's customs , which is astounding.

The intangible cultural heritage in the Spring Festival is the "old taste" in the new folk customs, which evokes people's collective memory and national cultural identity.

　　The Chinese Spring Festival has also become a beautiful landscape on the world stage and a New Year custom for overseas people.

　　Foshan floats debuted in the UK, lion dance performances attracted packed audiences in London's Trafalgar Square, Chinese Sichuan opera face-changing actors drew applause at the Carnival in Auckland, New Zealand, and children in Madrid, Spain learned to write calligraphy in the Chinese Cultural Center , local overseas Chinese associations held a grand Chinese New Year makeup parade for the Year of the Rabbit in Paris, France, and the famous Canadian scenic spot Niagara Falls lit up "Chinese Red" at night... The world celebrates together, and the world shares this moment.

The Spring Festival has become a cultural event in many overseas countries.

The annual "Four Seas Same Spring" and "Happy Chinese New Year" and other brand events are also very popular overseas.

　　The "Happy Chinese New Year" parade in the UAE was held in Dubai Expo City on January 14. The scale was unprecedented, with nearly 60 square formations and more than 20 floats participating, and the number of square formations exceeded 2,500 people.

Argentina's 2023 "Happy Chinese New Year" Spring Festival Temple Fair was held in Buenos Aires National Park on January 22. Dances, martial arts, guzheng, erhu, Tai Chi and many other programs contained strong Chinese cultural characteristics.

In addition, the Chinese embassy in Ireland will successively hold activities such as making Chinese characteristic rabbit handmade children's hats, rice grain painting, and ink painting experience.

The China Cultural Center in Minsk, Belarus launched the tourism promotion activity of "Comfortable Sichuan New Year's Eve" to introduce Sichuan traditional culture and folk customs.

　　Chinese New Year is popular overseas.

Through this window, China presents the beauty of Spring Festival culture, life, and harmony to people all over the world.

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