India's influencer market is booming: "There is huge potential"

- A key factor to this boom in the digital economy is that India has such a young population, 75 percent are under 35, that's a huge number, says Malini Agarwal, Miss Malini, who is one of India's biggest influencers.

Now that Swedish Ericsson is to expand 5G throughout the country, even smaller cities will be connected.

- Many influencers and Indian celebrities have a huge number of followers, accounts with maybe 50 million followers.

Even if you target 5 percent of the Indian population, you have enormous potential, says Hanna Strömgren Khan at the Swedish company Bozzil, which builds companies for influencers in India.

See SVT's India correspondent Malin Mendel's report on the influencer boom in India in the clip above.