Baptized BMW i Vision Dee, the car was presented on the occasion of the great annual meeting of consumer electronics in Las Vegas during a mini-show where Arnold Schwarzenegger appeared.
The manufacturer had already disclosed at the same show last year a car that can change colors, but only gray.
The body of the new prototype can display a whole palette of colors, uniformly, in bands or in checkerboards.
BMW i Vision Dee remains a concept but is meant to inspire the automaker's new vehicles.
The possibility of projecting information such as speed and direction over the entire width of the windscreen, for example, will be available from 2025.
BMW also mentioned the possibility of projecting images in augmented reality, or even transforming the entire windshield into a screen, technologies supposed to make it possible to mix "the real and virtual worlds".
Actor and former Governor of California Arnold Schwarzenegger alongside BMW boss Oliver Zipse at the CES consumer electronics show in Las Vegas © Patrick T. Fallon / AFP
The idea is to create through a set of software a "companion" offering a personalized experience, said the group's boss, Oliver Zipse: the name Dee is the acronym for "Digital emotional experience", or "Digital emotional experience". ".
The Terminator actor was amused, pointing out that he was "a little worried" about integrating so much technology into a car "since in most of my films, the machine was the enemy".
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