Hollywood superstars Ben Affleck and Matt Damon announced the creation of a new film production platform called Artist Equity, an independent production company with $100 million funding from Red Bird Capital Partners, a private investment firm. It works to build fast-growing companies with flexible and long-term capital in partnership with businessmen.

The two stars justified their entry into the field of production by trying to preserve the film industry, which is in imminent danger, because of what the “Netflix” platform is doing, and Ben Affleck said that making the film is a creative work that needs time and effort and is not similar to what Netflix is ​​doing in producing nearly From 50 films every year, which leads to wasting the value of important films that need time and effort to come out with the image they deserve.

Questions about Ben Affleck's ability (or Batman) to save the film industry as he saved his city (communication sites)

And a number of Hollywood stars, directors, and writers had expressed their dissatisfaction with their wages in the era of broadcasting platforms, which harmed their financial contracts, especially after those platforms refused to share with the artists the revenues of the success of the films.

Among the most famous stars who filed lawsuits against The Walt Disney Company is Scarlett Johansson, who said that broadcasting the movie “Black Widow” on the live show platform in conjunction with the showrooms is a breach of her contract, and it also harmed her financially. .

A new step in film production

Ben Affleck and Matt Damon have been known to support obscure actors and independent films, so it appears that this company is not just a passing step, but an important step in their careers.

And Affleck and Damon announced that they decided to start their own independent production company, hoping to make films that care more about content, and not the huge amount of production as Netflix does, and they also intend to give the stars and filmmakers a part of the profits.

"This company is an attempt to share more equitably, not only for writers, directors and stars, but also for very low-paid photographers and fashion designers," Affleck says - in an interview.

Ben Affleck will be the company's chief executive officer, while Damon will serve as chief creative officer.

Ben Affleck and Matt Damon have worked on films that have grossed $10.7 billion at the global box office and 3 Academy Awards over their 30-year career in film, and Affleck says, "I know what kind of freedoms artists crave and how they can be empowered."

Scarlett Johansson (AFP)

Long history of friendship

Between Ben Affleck and Matt Damon a long history of friendship, according to an interview with Ben Affleck, they first met in the early eighties when they were eight and ten, and lived in the same residential neighborhood, and Affleck said that before his friendship with Matt he was doing everything alone and acting was an individual activity. None of the other kids were in it, and suddenly he had a friend who understood him and loved the same things as him.

Their friendship continued, and they got small roles in their first film together, "Field of Dreams" in 1989.

They traveled together regularly to New York City for auditions in 2007.

"We took the train and sometimes the plane, it cost us $20 to fly, and smoking was allowed on the plane. We smoked like idiots, to be adults. It was pathetic," Affleck says.

According to an interview published in Forbes magazine, Affleck said that when writing the screenplay for Good Will Hunting, "We'd been staying together for a long time, so we rented a house on Venice Beach in Italy and lived there together. Then, after we ran out of money, we had to rent an apartment. We lived together in Hollywood, Venice, Eagle Rock, and everywhere else."

In an interview with Entertainment Weekly last January, Affleck told Damon, "This friendship is so central and pivotal and important in my life, there were some awkward times I didn't want to share with anyone, but your support was so meaningful." So deep to me, that I don't think I could have succeeded without you."

New collaboration

Ben Affleck and Matt Damon will write, produce and star in an Amazon Studios and Skydance sports drama about Nike's journey to land its successful deal with Michael Gordon.

Matt Damon (Getty Images)

In the upcoming film, Affleck plays the co-founder of Nike, while Matt Damon plays the former Nike CEO (Sonny Vaccaro) who was instrumental in closing the deal with 1980s superstar Michael Gordon.

The as-yet-untitled Amazon movie is based on the true story of Vaccaro's efforts to strike the sneaker deal with Gordon, however Gordon himself will not be portrayed in the film and will remain an unseen character.