[Pick] "Korea is runner-up here!"... Qatar WC 'Soft Power' rankings released

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At the 2022 World Cup in Qatar, Korea unfortunately failed to cross the threshold of the round of 16, but took second place in the World Cup soft power rankings published by the US economic magazine 'Fortune'.

On the 19th local time, the US economic magazine 'Fortune' released the 2022 Qatar World Cup soft power rankings, explaining that "the World Cup held every four years is the best soft power platform."

'Soft power' is a concept corresponding to 'hard power', which means physical power, and means the power to change or stop the behavior of the other person by precedenting culture and art.

If you apply this to the 2022 World Cup in Qatar, 'hard power' can be explained by performance and soccer, and 'soft power' can be explained by music, fashion, and culture surrounding the World Cup.

The media said, "During the World Cup, we were able to observe three types of soft power." 1) High-level performance and

that evokes hope and solidarity

3) Expression in positive attitude and altruism It was stated

that

they were ranked according to their benevolence

South Korea ranked second in soft power rankings.

The media explained, “Korea is a master of inspirational soft power,” and “This is the result of national policy, but also the result of patriotism in the private sector.” It was noted that Min returned from injury and raised awareness among the Korean squad.

"The active style of the Korean team and the passionate Korean fans seem to have become a huge force in 21st century popular culture, perfectly harmonizing with the national energy," the media reported.

In addition, we did not forget our impressions of Hyundai and Kia, which appeared as major sponsors of FIFA in this World Cup.

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The country that took first place ahead of Korea was France, who finished runner-up in this competition. 

The media said, “In this World Cup, the French national team strengthened its national image and reputation

” said.

In particular, France's Kylian Mbappe, who won the Golden Boot at this World Cup ceremony, played an important role, saying, "It occupies a large part of the French soft power story. Like a symbol of France, he is a star with a combination of football, fashion and music." emphasized.

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It is followed by Morocco at 3rd, Japan at 4th and Saudi Arabia at 5th.

The media paid attention to the family love shown by the Moroccan team, evaluating Morocco, the first African country to reach the semifinals, saying, "Even though expectations were not high, such as showing a sluggish history in major large competitions, they won many victories both inside and outside the stadium."

In particular, he said, "The sight of midfielder Sofiang Bupal dancing and sharing joy with his mother inside the stadium after winning the match against Portugal left a strong impression on people around the world."

Regarding Japan, ranked 4th, "Many fans cleaned up the bleachers after the game, and the Japanese team also showed the appearance of cleaning the locker room after the game,

 " and called them "the champions of

and soft power." Saudi Arabia, ranked 5th, " Seeing Saudi Arabian fans happy after Saudi Arabia beat Argentina in the group stage spread like a virus on social media,” he said.

(Photo = Yonhap News, Getty Image Korea)