Meet the first 100 graduates of the Government Communication Training Program in Dubai

Ahmed bin Mohammed: The vision of our leadership includes the necessary data to reach our achievements to the highest levels of excellence

Ahmed bin Mohammed during his meeting with the first 100 graduates of the Government Communication Training Program in Dubai.

From the source

His Highness Sheikh Ahmed bin Mohammed bin Rashid Al Maktoum, Chairman of the Dubai Media Council, stressed the importance of the role of government communication in supporting the ambitious development goals in Dubai and the UAE, and its impact on delivering clear messages about the great achievements made in various fields, and the required response and community participation. And institutional within a harmonious context, which contributes to achieving the goals of the future vision of our leadership, which aims to ensure all the necessary data to reach our national achievements to the highest levels of excellence, and to lead global competitiveness indicators in various fields.

This came during his meeting with the first 100 graduates of the Government Communication Training Program in Dubai (DXB500), which was launched by the Dubai Media Council last September, and implemented by the Dubai Government Media Office, in cooperation with a number of international media agencies and institutions, on the occasion of the conclusion of the first session of the program. , which took place over two full months, and focused on introducing international best practices and the most effective ways to employ modern tools and technologies in the fields of editing and social communication, as two main components of strategic communication.

His Highness, Chairman of the Dubai Media Council, affirmed the Council's keenness to achieve every added value that supports the entire media system at the level of the emirate, including the field of government media and strategic communication, within a comprehensive view in which the components of this system are integrated in building a comprehensive picture of what is being implemented on the land of Dubai in terms of achievements. , and the successes it seeks, calling on the trainees from the media and government communication departments in a number of Dubai government departments, bodies and institutions, to continue honing their skills, by looking at the latest and most effective practices in their field of specialization, pointing to their great responsibility in delivering the message of Dubai and the UAE to the world clearly.

His Highness expressed his appreciation for the tasks of government communication specialists, and His Highness said: “The communication employee in Dubai is an ambassador for his country .. and he must master creative methods in conveying its success stories and achievements clearly to the world .. in a way that keeps pace with its position and supports its aspirations to lead the future.” Responsibility requires constant access to the details of the most important and prominent achievements of Dubai in various fields, in order to ensure the integration of the elements of excellence for everyone working in the field of strategic communication.

For her part, Mona Ghanem Al-Marri, Vice President and Managing Director of the Dubai Media Council, Director General of the Media Office of the Government of Dubai, said: “The communication sector is one of the fastest developing vital sectors in light of technical developments that quickly add new tools and standards every day, which calls for continued supply of Cadres working in this field with specialized training qualities, which enable them to be constantly aware of these developments and help them to improve their professional performance, to activate the role of government communication as a major element in supporting the strategic objectives of the concerned party .. Clear content is the basis for effective strategic communication .. and the ability to communicate it to the target audience One of the most important requirements of modern work environments.

The first session of the program included the training of 100 employees from the media and government communication departments affiliated with government and semi-governmental departments, agencies, and institutions in Dubai. Necessary to master the content creation and promotion process, including copywriting, shooting, editing, publishing, and developing communication strategies.

The training within the (DXB500) program focused on providing participants with the professional skills necessary to reach the highest levels of efficiency in employing social media platforms and means to serve the objectives of strategic government communication, including the platforms: “YouTube”, “Tik Tok”, “Instagram” and “Instagram”. Rails”, where the training took place on two axes, one theoretical and the other practical.

Alia Al Theeb, Director of the Strategic Media Affairs Department at the Government of Dubai Media Office, stated that the training program aims in its entirety to train 500 male and female employees working in the field of government communication in the Emirate of Dubai, and focuses mainly on enabling the trainees to master the optimal use of social media platforms, Today, it has become one of the most important communication tools, due to its ability to spread quickly and widely, and to prepare appropriate content that enjoys success features that ensure its effective distribution, with the office’s keenness to cooperate with the most prominent institutions working in this field, to benefit from their expertise and experience, and what It provides a professional content that serves the objectives of the program.

In addition, the trainees from the employees of the media and communication departments in the departments, institutions and bodies of the Dubai government, who were included in the program in its first session, expressed their deep thanks and appreciation to His Highness, Chairman of the Dubai Media Council, for His Highness's interest and encouragement for them to excel in their field of work, stressing their keenness to inspire the spirit of excellence. Which is unique to Dubai among the cities of the future, and highlighting it, each in its location, and they also expressed their deep appreciation for the efforts of the Dubai Government Media Office team, and the exemplary atmosphere it provided for the success of the training program and achieving its goals.

Ahmed bin Mohammed:

"Dubai Media Council is keen to achieve every added value that supports the entire media system at the emirate level."

Mona Al-Marri:

"Clear content is the basis for effective strategic communication, and the ability to deliver it to the target audience is one of the most important requirements of modern work environments."

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