No need to buy a uniform?
Broadening subscription December 5th 16:55
Uniforms that must be purchased at the time of entering the kindergarten or school.
"It's expensive." "It grows quickly, so you may need to buy a new one."
There must be many people who have thought so.
There is a movement to solve such problems with "subscription" (= subscription), which pays a fixed fee to use products and services.
We covered the latest trends in subscriptions, which now extend to "support for immigration."
(Oita Broadcasting Station Reporter Yutaka Yamanouchi / Kitakyushu Broadcasting Station Reporter Ryota Naganobe)
Kindergarten uniforms for 500 yen every month
I wanted something like this - a subscription
that makes me want to say so will start next year at a certified child center in Hita City, Oita Prefecture.
That is the “uniform” subscription.
At this kindergarten, students wear uniforms when entering the kindergarten, and wear gym clothes inside the kindergarten.
The new price is 24,000 yen for the uniform (blazer top and bottom) and 6,400 yen for the gym uniform (jersey top and bottom), for a total of 30,400 yen.
In order to lighten this burden, the nursery school has decided to introduce a subscription to "rent" uniforms and gym clothes for 500 yen every month from next year.
With this service, even if you pay monthly for three years, the cost will be 18,000 yen, which is cheaper than buying a new one.
Most of the school uniforms and gym clothes lent out by the kindergarten are hand-me-downs from kindergarten students who have graduated from the kindergarten.
We will use the items that have been sold at the bazaar so far, and if the number is not enough, the garden will procure new items.
The biggest "value" is that you can change the size as many times as you like.
Suitable for growing children
“I had to buy a new one because my body suddenly got bigger, but it got even bigger, so I had to send him to kindergarten all the time with his uniform untidy,”
said Touma Yoshimura, a graduate of the kindergarten. is the mother of
Touma didn't have a particularly large physique when she entered the park, but she has grown steadily since then.
When he was in middle school, he bought a uniform with the largest size, but he still couldn't keep up with his growth.
Touma himself looked back on the situation at the time, saying, “It was tough.
Sono caught the voices of families with these concerns and made it possible to change the size as many times as they wanted.
Popular with parents
At an information session for next year's entrants held in November, the interest of parents who would like to enroll in this sub-school was well-received.
"I was attracted to the low monthly fee of 500 yen. It's also very attractive to be able to wear a size that fits your body throughout the time you're at the school." I was asked.
I myself (Yamanouchi) was a transfer family, so I experienced many times when my children changed kindergartens and schools.
As I have the experience of restocking new items, I felt envious from the bottom of my heart through this interview, thinking, "I wish there was such a service in my time."
On the other hand, the kindergarten side was surprised by a certain request from the guardians.
I want you to target not only jerseys but also short-sleeved gym clothes.
In fact, the kindergarten thought that parents would be reluctant to lend short-sleeved hand-me-downs that touch the skin, so they excluded it from the target.
Surprisingly, however, it turned out that there was little resistance.
For this reason, the kindergarten is starting to consider making short-sleeved gym clothes eligible for subscription.
Kenichi Fuchi, Director:
“In addition to reducing the burden on parents, it is also environmentally friendly as they use things carefully instead of throwing them away.
The key is “migration”
Next, from Kitakyushu.
Here, we are planning a subscription concept that is appropriate for the word “innovative”.
That is a flat-rate service that combines “unlimited air travel” and “rental housing” as a set.
"Star Flyer", headquartered in Kitakyushu City, is working on the plan.
An airline that mainly operates flights between Fukuoka Prefecture and Tokyo.
The target route is between Haneda and Kitakyushu.
Users of the service can move into rental housing in Fukuoka Prefecture.
What kind of people is the service aimed at?
One of the company's images of users is "a company employee who lives with his family in a rental apartment in Tokyo."
The keywords are “remote work” and “migration”.
A possible case is the following image.
Mr. A works at an IT company in Tokyo.
Although my work is rewarding, I have the ideal of living in a more laid-back local city with my family.
At that time, remote work became the main focus due to the corona disaster, and I decided to move to Fukuoka Prefecture while belonging to a company in Tokyo.
Using this subscription, I decided to spend 5 days on weekends and weekdays in a rental house in Fukuoka, and the remaining 2 days in Tokyo.
The price setting you are interested in is about 200,000 yen to 400,000 yen, which is about the same as the rent of a family apartment in central Tokyo, but the details, including the price setting, are still being adjusted.
According to the company, it is considering expanding routes between Haneda and Fukuoka, so it is also considering corporate contracts with companies that introduce remote work.
take a lifestyle
The idea of this novel subscription was raised within Star Flyer in the spring of this year, when the infection situation was settled and the company's management was improving.
Since the trend of “with corona” to coexist with corona was also spreading, it became a form of focusing on “remote work” and “migration”, which are symbols of the new way of working and living.
President Osamu Machida
"As the use of remote work spreads, we will support the desire of people who want to live in rural areas and lead to profits as a company."
I (Naganobu) spent my school days in Tokyo, but some of my friends who got a job in the Tokyo metropolitan area say that they seldom go to the office because of the increased opportunities for remote work due to the corona crisis.
I felt that if more people wanted to live in Fukuoka, not only the airlines but also the entire region could be revitalized.
“Subscription” services continue to spread to all fields, including food and drink, clothing, and railways.
It is likely that new services will continue to appear in the future that cater to the needs of people who actually want something like this and changes in lifestyles.
Oita Broadcasting Station Hita Branch Reporter
Yutaka Yamanouchi Joined the station
in 1990 Since
November last year, the Hita Branch
author is a fan of the popular manga "Attack on Titan" from Hita City
Kitakyushu Broadcasting Station Reporter
Ryota Naganobu
Joined in 2017 The
first location was Takamatsu Broadcasting Station
Height 188 cm
Also studied in Taiwan