Interview Marta Pombo turns her boyfriend, a dentist, into an influencer: "I think he does it very well"
Los Pombo Families: a factory to create influencers, likes (and a lot of money)
Jackie Calleja and Abigail Núñez de Arenas met at work 15 years ago.
He, a gynecologist and she, a midwife.
They got married, had three children and wanted to start another family besides their own, Bmum's.
The project was born (pun intended) six years ago and
focuses on the care of mothers from pregnancy to postpartum.
They have done so well that they have been encouraged to tell their story in a book,
La vida que hay en ti
(La Esfera de los Libros), which recounts their personal experience and also a story of novelized cases in which they try to bring Medicine closer to the public.
"We started doing this project out of a personal need. Our youngest son was a child who required a lot of care. One day when we didn't sleep at six in the morning, we decided to set up a center that brought together all the specialists. A very familiar concept.
We started just the two of us and word of mouth helped us a lot,"
explains Abi, as Abigail is affectionately called.
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Although they do not want to be labeled as the owners of the clinic where "the famous" go, the truth is that many of them have trusted their services.
Laura Matamoros,
Sandra Gago
, Romina Belluscio,
María and Marta Pombo
are just a few examples.
"The truth is that we always receive positive comments from them. When you are exposed in this way it is also dangerous. If the
influencers
talk about you, it can be for better or for worse. We do not ask them for anything. Here they come and pay religiously like any other anonymous person
We do not enter the maelstrom of the influencer world in which, for example, if they mention our brand they obtain some service
for free.
In fact, we really appreciate that they comment and they do it because they want to know the impact that this has and without getting anything in return," continues Abi.
They themselves have become a reference on their Instagram account, which has more than 77,000 followers.
"Social networks serve as a link and speaker not only in Medicine but also in gastronomy, architecture... I always say that we are not
influencers
but health professionals who
try to transmit knowledge to people. We have wanted to distance ourselves a bit from frivolous image".
The health sector has also given birth to some professionals who, like Jackie and Abi, have seen social networks as an opportunity to connect with the public and have become almost public figures.
This is the case of the psychiatrist Marian Rojas Estapé,
the person who has been in charge of writing the prologue to the book by the directors of Bmum.
Rojas has almost a million followers on his Instagram account and has managed to position his books among the best sellers (How to make good things happen to you or Find your vitamin person).
She and her father, Dr. Enrique Rojas, have thousands of fans who follow them wherever they go to give a talk or conference as if they were a rock band.
Marian, for example, offers one on December 19 at the Capitol cinemas in Madrid with sold-out tickets and an average price of 55-66 euros.
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PROXIMITY
The value that both Jackie and Abi highlight in the services provided by Bmum is proximity.
"We do something that is very different and we have a brutal involvement. We are alert 24 hours to answer any questions. We dedicate time to people in consultations.
I receive whatsapps at three in the morning, at any time.
At an empathic level, we connect a lot, childbirth is a very special moment for couples. We try to make it an experience and we also give the father his leading role. In the end, you don't have children every day," says Jackie.
His book delves into specific cases in the form of fictionalized stories that try to provide informative information.
Both recognize that motherhood has many edges and that not all of them are idyllic.
"We wanted to make a slightly different book in which the language was less technical and a little more everyday and close."
The Bmum project has grown very quickly and
they have gone from being two to having an
increasingly specialized team of 80 people.
Abi and her husband assure that there is not only harmony between them but also with the entire team.
"The differences arise more in the business part because we are a married couple of toilets and not businessmen, but hey, we are well advised."
The creators of Bmum do not reveal their fees but report that they do not work with insurers: "It is a private clinic but most of our patients have reimbursement insurance.
We make an invoice and then the company pays you 80-90% of it
Other people simply decide to invest in this special time in their life just like others do in cosmetic operations.
"
Boticaria García with one of her booksE.M.
Talk about health on social media
There are other examples of influential professionals within the healthcare sector.
Marián García, better known in the media and social networks as Boticaria García, has oriented her working life towards dissemination, also becoming a kind of
influencer
.
She is a Doctor of Pharmacy and graduated in Human Nutrition and Dietetics and in Optics and Optometry.
She changed the rural pharmacy for dissemination and currently she collaborates with media such as LaSexta, EL MUNDO, Radio Marca, TVE, etc.
She has also published several books, including 'The impatient patient', 'Radioactive mucus' or 'York ham does not exist'.
She has more than half a million followers on her Instagram account and defines her work in this way on her website: "Tired of hearing in the pharmacy the refrain of 'I've read on the internet that...', I understood that the way to to fight against doctor Google was to join him, so I started a blog to explain in a simple way questions related to nutrition and health".
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