Defence, First Advent and energy policy.

The Prime Minister's posts on social media cover a range of different topics.

But regardless of what Ulf Kristersson publishes, the comment section is always about one and the same person: Hédi Fried - and the SD promise Kristersson allegedly gave her.

And that's how it's been for over two months.

The rapper's call

The day after election day, the rapper Stor published a call to his followers.

"

Can you please comment on Hédi Fried on @kristerssonulf's latest picture!

spread this to your friends.

Nothing else but her name is enough,"

read the rapper's text, which he published together with a picture showing how he himself commented on the Holocaust survivor's name during Kristersson's election speech.

The call spread quickly and soon Ulf Kristersson's comment field was flooded with just "Hédi Fried" - and so it has continued.

"Hédi Fried" and "You took her in hand" - some examples of how it looked in Ulf Kristersson's comment field in recent days.

Photo: Facsimile

The PR expert: Can last as long as you like

According to media advisor and crisis manager Paul Ronge, it is difficult to say anything about how long it can conceivably continue.

- This is different from drives in traditional media, which cannot last as long as you like because the audience eventually gets tired.

In social media, a drive can last as long as people are angry and can post, says Paul Ronge. 

"

Unfortunately, these people want to use Hédi Fried's name as a bat in a political debate

," writes Ulf Kristersson's press secretary Helena Walentowicz in a text message to SVT Nyheter.

Start the video to see how it all started.