Livret A, cryptocurrency, real estate or stock market: the three financial information and advice publications of the media group owned by the luxury giant LVMH are in working order to reach the different investor profiles.

"Bringing together these three brands makes our added value of financial media stronger and more readable for advertisers", explained during a press conference Béatrice Lajouanie, general manager of the Les Echos & Thématiques division, specifying that this division of financial information had doubled in size since 2018.

In total, "Investing", "Boursier.com" and "Better living your money" claim 2 million readers, 112,000 subscribers (including nearly 62,000 for "Better living your money", more than 49,000 for "Investing" and more than 1,000 for "Boursier.com") and 168,000 copies sold.

Three types of "synergies" have been implemented.

At the editorial level, the 54 journalists who work in the three titles now have a common editorial department, headed by François Monnier.

Acquired in July, the monthly "Mieux vivre votre argent", intended for the general public of savers, will have a facelift in the first half of 2023 with a new paper format more oriented around purchasing power and a new site which will join the digital portal. of "Investing".

This title, specialist in stock market recommendation, thus announces that it has reviewed its digital platform on the technical and visual levels.

Presenting himself as a "precursor in responsible finance", he indicates that he has entered into a partnership with the carbon data provider Carbone4 Finance, founded by the engineer Jean-Marc Jancovici.

The company will offer a series of analyzes dedicated to the climate.

"We must now be as strong in +data+ extra-financial as financial", estimated François Monnier.

The "Boursier.com" site, which specializes in financial information and SBF 120 values, will offer new formats aimed at a younger audience of investors via video tutorials or personalized newsletters.

In terms of financial objectives, the Les Echos-Le Parisien group, which now has 500,000 subscribers across all titles, is aiming for a turnover of 420 million euros in 2023, including 20 million euros achieved by the Finance division, added Pierre. Louette, CEO of the group.

© 2022 AFP