Delphine Schiltz with Mélanie Faure 8:36 a.m., November 25, 2022

As Black Friday kicks off promotions this Friday, November 25, textile pollution raises many issues.

With fast fashion, clothes are bought, used and then thrown away, and their lifespan is reduced.

To deal with this phenomenon, the start-up Mokki offers to recycle your clothes.

And to make your job easier, she takes care of everything!

At the time of Black Friday, the issue of textile pollution comes back to the fore.

The figures speak for themselves: the French today consume 60% more clothes than fifteen years ago and use them half as long.

What to do with those jeans, T-shirts or sweaters you don't want at the end of the season?

A start-up has found a solution to encourage the French to give them a second life in the heart of fast fashion.

The watchword is: "Sell, Recycle, Donate at Mokki".

Because Mokki takes care of everything.

You drop off your clothes and the start-up sorts the pieces with, on one side, those that can be resold, and on the other, those that will be donated to associations.

In case of resale, the buyer recovers a nest egg.

The first Mokki store opened its doors in June, in Paris.

It now has 400 partners.

One in five items is resold

In the small Mokki shop of 30m2, huge cupboards filled with bags of clothes.

Here, the client leaves everything loose.

It's the start-up that sorts.

Bushra was one of the first to be seduced by the concept.

The 22-year-old user testifies: "I didn't know what I could do with my clothes which were rather damaged, that I didn't necessarily want to resell them... I didn't want to take my head off and I brought all my clothes to Mokki's."

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Thanks to the application, the customer follows the fate of his clothes.

One article out of five is resold, the majority given to small associations.

"We will favor associations which have a very specific goal", details at the microphone of Europe 1 Tamara Brisk, founder of Mokki.

For example, those who give to single-parent families.

We will do the collection for them and in addition, we will do the sorting for them.” By 2023, the company wants to offer an alteration service and an empty dressing room system for those who move.