Chinanews.com, Shanghai, November 23rd (Reporter Miao Lu) The 2022 "Love for Youth and Tradition" co-sponsored by the Chinese Culture Association and the Shanghai Municipal Bureau of Culture and Tourism came to an end recently.

From 10 colleges and universities including Fudan University, Shanghai Jiaotong University, Shanghai University, and Shanghai Vocational College of Arts and Crafts, young people from both sides of the strait from 20 majors teamed up to collaborate, inspire and help each other, and use their professional knowledge to create design as a medium. Produce unique creative works.

　　This exchange activity revolves around "Shanghai-Taiwan time-honored brands (Shanghai Harbin Food Factory, Big White Rabbit, Wang Yutai Tea House, Gongmeixiang, Shengzu Food, Tianti Tea), Shanghai-style intangible cultural heritage (Xuxing straw weaving technology, homespun dyeing and weaving technology, pan button Production skills, Shanghai-style paper-cut art)" two major themes for innovation.

　　During the three-week period, young college students from both sides of the Taiwan Strait cooperated, communicated and helped each other through offline activities such as "one river, one river" theme visits, lectures on time-honored brands, Shanghai-style intangible cultural heritage straw weaving handicrafts, and entering cross-strait cultural and creative parks. Two major themes of Taiwanese time-honored brands and Shanghai-style intangible cultural heritage, focusing on Shanghai Harbin Food Factory, Wang Yutai Tea House, Big White Rabbit, Gongmeixiang, Shengzu Food and other brand IPs, and designing more than 50 pieces of souvenirs, installation art, digital works, etc. (Group) Literary and creative works with the charm of traditional Chinese culture and the characteristics of Shanghai-style culture.

　　The event also attracted many design-related majors from colleges and universities in Shanghai to participate in the online submission.

The wonderful creative works of young people from both sides of the Taiwan Strait will be officially unveiled at the "Cross-Strait Youth Cultural and Creative Design Works Exhibition" in the Zero Meter Hall of the Shanghai Oriental Pearl TV Tower from November 23rd to meet with Shanghai audiences and friends.

　　IP providers and professionals in the cultural and entrepreneurial field spoke highly of the design achievements of the students.

Zhang Xin, a graphic visual committee member of the Ministry of Education’s Art Instruction Committee, said that these intriguing, traditional and youthful creative works are rich in the emotional expression of young people on both sides of the strait for the city of Shanghai and for the time-honored intangible cultural heritage.

Through this activity, the understanding and recognition of Chinese traditional culture by young people on both sides of the strait has been deepened, the inheritance and development of craftsman spirit has been promoted, and the emotional identity of blood connection has been enhanced.

　　The creative works of young people from both sides of the Taiwan Strait are innovative in terms of design, modeling, craftsmanship, materials and other forms of expression. In addition to physical proofing, there are also various presentation methods such as concept works and digital electronic manuscripts.

At the same time, under the guidance of the exhibition concept of "green, environmental protection, and sustainability", the material selection of students' creative works and the on-site layout of the work exhibition mostly adopt various environments such as recyclable exhibition props and recyclable display boards. Friendly materials can effectively help green and low-carbon development.

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