Marie Gicquel 10:57 a.m., November 18, 2022
How can we make our food more responsible and sexier?
Large retailers try to be educational but also attractive by offering partnerships with renowned chefs.
This is the case of the Casino brand, which formalized its collaboration with the starred chef Mauro Colagreco.
Do you pay attention to the season when buying your fruits and vegetables?
In November, no tomatoes but rather celery or broccoli on the stalls.
And to raise consumer awareness, the Casino retail chain has teamed up with the chef of the best restaurant in the world, Mauro Colagreco.
In his restaurant in Menton, the mantra of the three-star chef is clear: serve seasonal vegetables, even grown in his own garden.
An approach that he wants to pass on for the good of the planet.
Reach out to as many people as possible
Next to the vegetable bins of the Casino brands, we can therefore now find two labels.
A first: a barometer indicating the seasonality of the product, from green to red.
And then another, the face of Mauro Colagreco.
"Humanity's great challenge is indeed to feed these 8 billion people that we are. Hence the importance of joining forces between small artisans and major players such as distribution chains", he confides at the microphone of Europe 1.
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For Tina Schuler, General Manager of the Casino brands, this collaboration with the emblematic chef of sustainable gastronomy makes it possible to raise awareness among a wider audience.
“Somewhere Mauro is addressing a certain elite, in his restaurant Le Mirazur. '" she explains.
A little extra for Casino consumers: recipes developed by chef Mauro Colagreco to perhaps reproduce the dishes of the best restaurant in the world at home.