When interest rates rise, it becomes more expensive to finance new companies, which affects, among other things, many technology companies.

In the technology sector, the focus has previously been on growth, but now the companies have to redirect and make sure they become profitable.

At the Slush tech fair in Helsinki, it was clear in the conversations with several company owners that they believe that many companies will be forced to tighten their belts.

- I've been waiting for this bubble - that the air has to go out at some point and that it should mean more substance, says Josefin Landgård, vice director of the skincare brand Mantle.

If the key word in good times was growth, what is the key word now?

- Profitability, says Kry's deputy director Johannes Shildt to SVT's reporter.

Hear company voices from the tech fair in the video above.