BY UE STUDIO

Updated Thursday, November 17, 2022-12:29

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If the family economy is always a headache, at this time when the CPI is skyrocketing and the prices of electricity, gasoline and gas are reaching all-time highs,

every euro counts

.

For this reason, small gestures such as buying highly energy-efficient appliances, installing LED lights or thermostats to regulate hot water and heating contribute to economic and energy savings throughout our home.

Faced with this, there are also

false myths that have a negative impact on the pocket of citizens,

such as keeping low-consumption light bulbs on costs less than turning them off and on when we need it or that cold water does not remove grease and dirt from the crockery same as hot.

Ending them contributes to improving our economy and also benefits the environment.

For this reason, Fairy intends to help society save on its energy consumption and on its electricity bill by dismantling those mistaken beliefs that surround dishwashing.

In fact, a study* by Fairy reveals that 55% of consumers believe that washing with water at a temperature below 23°C does not remove dirt from dishes and 41% do not consider or are not sure use the short cycle.

However, it has been shown that, using

quality products such as Fairy

, washing by hand with cold water leaves the dishes just as clean as hot ones and that the same results are obtained with the short cycle of the dishwasher, spending less time and energy than with the normal cycle.

For this reason,

awareness and education are two fundamental tools

to disprove these myths, prevent them from being transmitted from generation to generation and thus achieve maximum performance at home.

In fact, according to this same report by Fairy, 94% of consumers say they would be willing to change their washing habits if they save on their electricity bills, so education is necessary.

PRODUCTS THAT HELP US SAVE

Having a quality product is key to obtaining incredible cleaning

.

For this reason, the Fairy brand

has opted for innovation to create formulas that facilitate household chores

-guaranteeing optimal results in short cycles and cold water-, and have an impact on the economy of consumers and the environment.

For cleaning by hand,

the new Fairy Maxi Power stands out

.

Thanks to its improved formula, it is capable of offering incredible cleaning even with cold water, which will allow us to save up to 20 euros** on the annual energy bill.

In the case of machine washing, the new

Fairy Platinum Plus

stands out .

Again, its improved formula offers its best cleaning even in short dishwasher cycles.

Changing from the normal cycle to the short cycle can mean savings of up to 27 euros*** per year on the electricity bill.

* Fairy study carried out on a sample of 1009 people, 65% women and 35% men between 25 and 55 years old, in June 2022.

** Temperature change from 34ºC to 23ºC, based on energy costs weighted by Eurostat, 2 washes per day, 24 pieces per wash.

*** Changing from the normal cycle to the short cycle, considering a duration of less than 55 minutes as a short cycle.

Made by UE Studio

This text has been developed by UE Studio, a creative branded content and content marketing firm from Unidad Editorial, for FAIRY.

According to the criteria of The Trust Project

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