Participants emphasized its role in preserving and enhancing national identity

The World Congress: The media is the spearhead in confronting false news

The power of influence in the media depends on understanding societal behavior.

From the source

Yesterday, the activities of the World Congress, which was held under the patronage of His Highness Sheikh Mansour bin Zayed Al Nahyan, Deputy Prime Minister and Minister of the Presidential Court, were concluded with the participation of more than 1,600 media professionals from 141 countries.

The activities of the third day of the "Congress" witnessed the launch of the Arab Youth Center's latest report on the new media, its role and uses.

The Arab youth participating in the study emphasized that the power of influence in the media depends on understanding societal behavior, addressing human needs in providing media material, and providing rich media materials on all platforms, in addition to understanding modern technologies and algorithms of media and digital platforms and communication platforms.

The Director of the Media Office of the UAE Government, Saeed Al-Attar, stressed in a dialogue session that dealt with the role of the media in promoting national identity in light of the repercussions of cultural globalization, the importance of the role of the media in consolidating national identity, especially with the changes that occurred in the world.

Al-Attar stressed that cultural globalization is spreading widely, pointing to the need to deal with it. He considered that the media is the spearhead in preserving and strengthening national identity, especially with the presence of more than 200 entertainment platforms around the world with about one billion and 400 million people participating, adding that «countries The strong possesses a strong national identity that it is proud of and even seeks to export to the world, and the UAE is one of the leading models in the world that is proud of its national identity. Daily.

Also, 20% of them are not subject to any family supervision, which is one of the challenges that must be dealt with.

And he believed that "the conflict between artificial intelligence and humans is baseless, as the matter calls for achieving integration and harmony."

The CEO of the Italian ANSA news agency, Stefanodi Alessandri, addressed the role played by artificial intelligence in promoting business growth in the agency despite the concerns that employees and journalists had about its effects, pointing out that the agency's website dealt with publishing news based on blockchain technology in a period The global health crisis.

The activities of the last day of the World Media Congress also included an emphasis on the importance of the media, in all its forms and types, addressing false and erroneous news, especially with regard to health policies and affairs.

The media professionals participating in the dialogue sessions and the discussions that took place stressed the role of modern technologies in addressing such news, such as the use of the rapid response code in guiding readers and directing them to the correct sites for news sources, noting the importance of benefiting from modern technology in facilitating and accelerating journalistic work.

1600 journalists from 5 continents

The number of participants in the coverage of the “Congress” activities exceeded 1,600 media professionals from 141 countries, and media professionals from Asia constituted 78%, Africa 11%, Europe 5%, South America 2%, North America 3%, in addition to Australia 1%, of the total media professionals. Participants in covering the activities of the World Media Congress.

The statistics indicated that the traditional media, which include newspapers, television and radio channels, and websites, had the largest share of the participating media professionals, at a rate of 52.5% of the total number. Journalists representing newspapers and websites 18%, magazines and TV channels 10%, and radio channels 1.5% of the total media professionals participating in covering events.

4 incentives for the consumption of new media products

The report of the Arab Youth Center identified four main incentives that encourage Arab youth's consumption of new media products.

It included reassurance and a sense of safety, personal growth, social closeness, in addition to exclusivity and distinction, pointing to the need for the media to serve as a window to prepare and adapt to the changes in the surrounding environment, and to provide information and everything new that enables young people to know everything that is going on around them at a breakneck speed that gives them the feeling of being able to The study showed that the largest part of Arab youth, at 26%, consumes media as an element of reassurance, 25% as an incentive for personal growth, and 24% as an incentive for social rapprochement. The report also showed that 25% consume media as an incentive for exclusivity and excellence.

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