Software equipped with artificial intelligence can enormously simplify and accelerate routine tasks in many creative professions.
This begins with the cropping of portraits in image processing and extends to creating your own works of art that can hardly be distinguished from human works.
"I've already seen how the AI superimposes a photo and a TikTok dance in a deceptively real way," says Christoph Kull, Managing Director at Adobe, in the FAZ podcast "Artificial Intelligence".
It is often not clear to the viewer whether this person is actually dancing.
Content platforms are therefore responsible for making the authenticity and processing steps of content transparent, says Kull.
However, artificial intelligence not only enables the photos to be retouched easily, but can also help to solve the problem, for example through the automated detection of post-processing at the pixel level.
But creativity without people - in Kull's opinion, that will not work.
"It is only the intention why something was created that makes art something special and tells the story that gets through to the viewer." This requires people in the creative process: "Context and intention are the key impulses for a creative output that touches us.
And that's something primally human.” In general, the “hunger for content is getting bigger and bigger,” observes Kull.
With tools for creating and editing content, the AI lowers the barriers to entry and leads to an opening of the creative field for people without professional training: "Creativity should not be limited by how well you can use a tool."
The episode is part of our podcast "Artificial Intelligence".
He explores the questions of what AI can do, where it is used, what it has already changed and what contribution it can make in the future.
With Peter Buxmann and Holger Schmidt, the FAZ brought two proven AI experts on board for the podcast: Both research and teach the potential of AI and its effects on the economy and work at the Technical University of Darmstadt.
Peter Buxmann holds the chair for business informatics and has been dealing with the applications of AI, digital transformation and data-based business models for many years.
His podcast partner Holger Schmidt is a digital economist, speaker and author.
His core topics are AI, platform economy and digital business models.
In each episode, the two hosts take up a new aspect of artificial intelligence, explain connections and provide precise classifications.
The episodes are around thirty minutes long and appear monthly on the first Monday.