BY EU STUDIO

Updated Friday, November 4, 2022-10:41

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A little paradise without pollution where you can breathe fresh air.

If one walks through its well-kept streets, one can find nearly 400 efficient houses (from an energy point of view) that form the first community that has managed to achieve net zero emissions.

All the buildings have solar panels to take advantage of the sun's energy, the buses are electric and the bicycle is the main means of transport in a commitment to sustainable mobility.

The Elmsbrook case has become an example to face a challenge that concerns us all: caring for the planet.

A challenge for which Banco Santander has been working for years in search of solutions that contribute to the transition towards a green economy without losing sight of the present and taking small steps for a prosperous future.

A commitment to a greener Formula 1

One of the most recent initiatives has been its return to Formula 1 as a sponsor of Ferrari to, among other things, support the Italian brand in its goal of achieving what Santander has already achieved: to be carbon neutral by 2030 in all the circuits where the Grand Prix are held.

Through this agreement, the entity has made available to the 'El Cavallino Rampante' team a wide range of solutions focused on the development of technological advances that contribute to the sustainability of the sector.

And in this sense, steps have already been taken.

Today, Formula 1 cars are the fastest machines that have been manufactured since this competition existed more than 70 years ago and these single-seaters consume more and more sustainably in each Grand Prix they compete in.

And it is that the awareness generated about the existence of global warming and the need to recycle and save certain resources, has led manufacturers to adapt to certain aspects.

Without going any further, it has already been achieved that F1 cars are 30% more efficient in terms of fuel consumption and it seems that it is getting closer to making the new engine carbon neutral.

Throughout history, Formula 1 has been at the forefront of technological evolution and innovation with important advances for the development of the automobile industry: safety, aerodynamics, energy recovery systems, navigation... Thanks to With this sponsorship, and working closely with Formula One Management (FOM), owner of F1, both Ferrari and Banco Santander have the opportunity to drive the shift towards a

sustainable model

by helping to reduce carbon emissions from engines. current combustion.

Ferrari and Santander form a "perfect team" that is willing to dye this industry green and take pole position in the fight to preserve the environment.

Because the more they innovate together to find new technologies that contribute to a sustainable model, the sooner the goal of zero emissions will be achieved.

A joint effort that has made the Elmsbrook community a good example to be inspired by.

Made by UE Studio

This text has been developed by UE Studio, a creative branded content and content marketing firm from Unidad Editorial, for SANTANDER.

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