Ahmed bin Mohammed approves the appointment of Emirati leaders to the Dubai Media Incorporated

 His Highness Sheikh Ahmed bin Mohammed bin Rashid Al Maktoum, Chairman of the Dubai Media Council, has approved decisions to appoint Emirati media leaders within the various main sectors of the Dubai Media Incorporated, as part of a comprehensive development plan aimed at pumping new blood that contributes to achieving the organization's strategic goals during the next phase. And in line with Dubai’s ambitions, in accordance with the directives of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, may God protect him, to allow national cadres to occupy leadership positions and lead the development process in various sectors.

On this occasion, His Highness Sheikh Ahmed bin Mohammed bin Rashid Al Maktoum expressed his sincere wishes for success to the Emirati leaders who were assigned the responsibility of developing the institution upon receiving their new duties. Carefully to take advantage of its current capabilities and consider how to provide it with the elements of strength that enable it to achieve the desired results within the shortest time frames, with the highest levels of efficiency and according to the highest standards.

His Highness, Chairman of the Dubai Media Council, said: "His Highness Sheikh Mohammed bin Rashid Al Maktoum attaches great importance to giving national capabilities and competencies the full opportunity to lead the development process in all sectors... Based on this vision, we welcome the joining of Emirati leaders who have proven clear competence in the media field and have extensive experience We will use it to make a qualitative leap in the institution’s march to provide a strong and competitive national media that keeps pace with Dubai’s aspirations for the future and conveys the story of the UAE’s progress and prosperity to the world.”

new stage

His Highness Sheikh Hasher bin Maktoum bin Juma Al Maktoum, Chairman of the Dubai Media Incorporated, stressed that the development axes focus in their entirety on ensuring that the Foundation keeps pace with the media development taking place in the world and upgrading its content to the status achieved by Dubai with qualitative achievements in various fields and contribute to its consolidation. It doubles the institution's responsibility to provide content that keeps pace with the great progress witnessed by Dubai, contributes to consolidating its foundations, and increases the definition of its achievements at the regional and global levels.

Young Emirati cadres with distinguished experiences

The new appointments at Dubai Media Incorporated included: Salem Balioha, Executive Director of Media Content, Abdul Wahed Jumaa, Executive Director of Commercial Affairs and Partnerships, Hend Baqer, Executive Director of Strategy and Governance, and Abdullah Al Mansouri, Executive Director of Corporate Support. The appointments also included Saud Al-Darbi, Head of the Center News and Publishing, Editor-in-Chief of Al Bayan newspaper, Sarah Al Jarman, Head of TV and Radio Channels, Khadija Al Marzouqi, Director of Digital Media, Saleh Lootah, Director of Technical Support for Content, Mona Bou Samra, Editor-in-Chief of Emirates Today newspaper, and Reem Al Marri, Director of the News Center.

development strategy

For her part, Her Excellency Mona Ghanem Al Marri, Vice President and Managing Director of the Dubai Media Council, stated that the Council will continue to work closely with Dubai Media Corporation to start implementing the development plan according to clear and specific standard performance indicators and within the set time frames and approved objectives for the Corporation for the next stage, and based on On the evaluation processes that included its various media sectors, and monitor the tracks that will be developed to enhance Dubai's role as an incubator for Arab and international media content.

enhance competitiveness

In the same context, His Excellency Mohammed Al Mulla, CEO of Dubai Media Incorporated, welcomed the new leaders joining the organization, noting the value of their experiences in upgrading its capabilities and moving it to a new stage of excellence in accordance with the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum for the future of media work in Dubai. Under the directives of His Highness Sheikh Ahmed bin Mohammed bin Rashid Al Maktoum and the follow-up of His Highness Sheikh Hasher bin Maktoum bin Juma Al Maktoum, to reach the highest levels of performance efficiency and media excellence.

His Excellency pointed out that the development plan is based on several axes, the most important of which is working according to economic rules and foundations, while striving to increase the contribution of the media economy to the entire economic system of the Emirate, raising the competitiveness of the various sectors of the institution, and confirming the attractiveness of its content that is commensurate with the aspirations of the recipient.

The CEO of Dubai Media Incorporated said that Dubai has shown qualitative superiority in the field of transition to the digital environment, keeping pace with the accelerating global trend towards this future environment, noting that the strategic plan to develop the work system in Dubai Media focuses, in part, on keeping pace with Dubai's position. Enhancing the presence and competitiveness of the institution in the digital environment, and finding solutions and alternatives that guarantee it to gain a distinguished position in the digital world in line with the great ambitions of the development plan towards consolidating the foundations of media leadership for Dubai.

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