In a report issued by "Brand Finance"
The UAE is the first globally in the national media identity performance index for countries for the year 2022
The media identity of the United Arab Emirates ranked first in the world in the “National Media Identity Performance Index” for the year 2022 in the report on the strength of the national brand of media identities for countries issued by Brand Finance International. The UAE has also made remarkable progress in the value of its national media identity globally to rank It is ranked 17th in the world, with an economic value of $773 billion.
Saeed Mohammed Al-Attar, head of the UAE Government Media Office, stressed that: “The UAE’s presence in the first place globally in the national media identity performance index for countries for the year 2022 reflects the vision of our leadership in consolidating a global image of the country that enjoys unprecedented international recognition, in addition to the UAE’s ability to transform challenges into chances.”
Al-Attar said: "The UAE's reputation today is one of the country's largest soft assets... Thanks to the wise leadership, this reputation has reached the best international ranks."
The head of the UAE Government Media Office added: "Brand Finance International has evaluated more than 100 countries around the world, and the UAE is one of the few countries that has made great progress."
The national media identity of the UAE ranked 11th globally in the economic value index, and the UAE strengthened its position as the most valuable national brand in the Middle East and Africa, as the value of the country's national brand reached more than 2.8 trillion dirhams (773 billion dollars), with a growth rate of 3% compared to 2021. Saudi Arabia came in second place, with a value of $770 billion.
The UAE ranked 17th globally and first in the Middle East and Africa region on the general index of the report, as it performed outstandingly in various main indicators that measure several axes, including the performance, strength and value of the national brand.
In the National Media Identity Strength Index, the UAE succeeded in enhancing its position as the strongest national brand in the Middle East and Africa with a score of (76.7 out of 100), followed by Israel with a score of 73.9 out of 100.
Positive perceptions about the business and trade sectors in the UAE, especially the ease of doing business and economic stability, have contributed to the strengthening of the national brand of media identity. In international relations, the UAE's good reputation has grown, as well as in the education and science sectors.
A wide range of factors combined to achieve the country’s outstanding performance and the remarkable growth in the value of its national brand of media identity, foremost of which is the strong and rapid response to the “Covid-19” pandemic, the continuous development of policies and plans supporting various economic sectors, and the great success of Expo 2020 Dubai. .
The UAE's success in attracting a large volume of trade, investments, tourists and talent compared to other countries has contributed to this achievement. The rise in oil prices has also contributed to strengthening the country's oil trade.
The UAE has made remarkable progress in the value of its national media identity globally, ranking 17th globally, with an economic value of $773 billion.
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