Legal actions against violators of telemarketing practitioners

Abu Dhabi Municipality calls on the public to participate in the fight against "random real estate marketing"

The Department of Municipalities and Transport in Abu Dhabi has warned all individuals, entities and developers working in the real estate sector in the emirate against resorting to random phone calls to market real estate services to dealers, and not committing to using official marketing channels, stressing that legal measures will be taken against violators, which include financial fines approx. 10,000 dirhams, and up to the limit of closure, on violating commercial establishments that practice telemarketing in the emirate.

The department stated, in a post on its official pages on social media platforms, that it “calls upon all individuals, agencies and developers working in the real estate sector to commit to using official marketing channels, such as the website or social media accounts, with the need to fully commit not to use telephone communication as a means of marketing real estate services.” ».

She stressed that all telemarketing practices have been legally prohibited in the emirate, after increasing complaints from many segments of society, both citizens and residents, about the inconvenience caused by this method throughout the day due to the continuous communications by marketing representatives and the urgency to display their products or services even if The consumer refused to continue the call, in addition to repeating the call to the consumer despite having previously refused the service or offer, which constitutes a violation of consumer privacy.

The department pledged that it would take the necessary legal measures against violators, calling on the public to interact with the municipality's supervisory role by reporting any random phone call regarding the promotion of buying, selling or investing in real estate by calling

.

The department pointed out that the negatives of telemarketing are many, the most important of which lies in the violation of consumers' privacy by calling at all times of the day without taking into account the consumer's need for comfort, and the extreme urgency in offering services.

The municipality clarified that the guide to the rules of conduct and professional ethics for real estate activities practitioners in the Emirate of Abu Dhabi, which emphasizes the importance of the commitment of real estate marketing companies and their employees towards society and responsibility, as those licensed to practice real estate activities must work with a professionalism and take adequate care in performing all the duties. Providing work in a timely manner in accordance with the applicable statutory requirements and technical and professional standards, with the necessity of avoiding any work that harms the profession.

She stated that this principle applies to behaviors or practices that are considered behaviors, practices or actions that violate morals, proper behavior, and the traditions, customs and values ​​of the UAE society, including the licensee's failure to comply with the approved marketing and promotion rules for products through official channels approved for promotion. real estate, and resort to marketing real estate services through random phone calls.

• Abu Dhabi Municipality calls upon all individuals, entities and developers working in the real estate sector to commit to using official marketing channels.

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