Hold up the flowers to "foster" and see the rising sun

——How to realize the "children's education" in the childcare service industry

　　Data show that there are currently more than 37 million infants and young children aged 0 to 3 years in my country, of which more than one-third of the families have a strong demand for childcare.

　　"According to incomplete statistics, there are currently tens of thousands of various types of childcare service institutions in the country, but the overall supply of childcare services is still insufficient. More than 90% of the institutions are private institutions and for-profit institutions, and the service targets are infants and young children over 2 years old. Mainly, the charging price is relatively high, the distribution of service resources in various regions is uneven, and the enrollment rate of childcare service institutions is only about 6%." The relevant person in charge of the Department of Population Monitoring and Family Development of the National Health Commission said.

　　Parenting is both a family and a national affair.

How can the childcare industry with strong market demand and continuous popularity develop more healthily?

Reporters were investigated.

Excessive cost

Childcare prices are hard to come down

　　Li Mingyuan, who lives in Dachang Town, Baoshan District, Shanghai, has entered a private childcare service institution near her home since she was two years old.

　　"The size of this institution is average, and the number of teachers is moderate. Usually, they mainly play games and teach some simple English classes. To be honest, it means to 'relieve the burden' of parents. Education service agencies, and when I inquired about them, the prices were terrifyingly high." Li Mingyuan said.

　　Li Mingyuan's words expressed the wishes of many parents.

"According to relevant surveys, the average full-day care fee in my country in 2021 will be 2,700 yuan per month, and many first-tier cities will be higher than 7,000 yuan per month, far exceeding the affordability of ordinary families." The person in charge said.

　　Founded in 2017, Audemars Piguet Education Technology Co., Ltd. mainly provides childcare services for children aged 0 to 4.

"The company currently has about 50 parks across the country, and each park provides an average of 40 to 60 trays. Our service targets are mainly local mid-to-high-end consumers, and the average monthly cost in Beijing is more than 10,000 yuan." Liu Xiaoli, president of Audemars Piguet said.

　　"Compared with operating a kindergarten, the nursery industry has set a higher threshold." Liu Xiaoli said that according to relevant requirements, the nursery site must be located below three floors, which leads to relatively high rental prices. Taking Beijing as an example, a 400 The monthly rent of a square meter nursery can reach up to 120,000 yuan.

"Currently, the price of childcare services in the central urban area of ​​Beijing ranges from 6,000 yuan to 15,000 yuan per month on average. Once it is less than 6,000 yuan, it will be difficult to recover the cost." Liu Xiaoli said.

　　"Compared with the rent, the labor cost is higher." Liu Xiaoli said that due to the lack of mature vocational education support in the current childcare service and the lack of professional talents, it means that the company itself needs to undertake a lot of talent training work. "Generally recruited new teachers also It takes a month to two months of training to get on the job, which incurs a lot of cost.”

　　"Under the above circumstances, it is difficult to reduce the price charged by childcare service agencies, which leads to the inability of families with weak payment ability to send their children in, which in turn reduces the profit margin of childcare service agencies." The relevant person in charge of the Population and Family Department of the National Health Commission People said that although some localities have taken countermeasures, they are generally not strong enough to reduce the price of childcare services.

Quality improvement

Parents can rest assured

　　Ms. Luan, who lives in Chaoyang District, Beijing, has a one-and-a-half-year-old daughter, Mooncake.

"The little guy was basically raised by her grandmother from birth. I considered sending the child to a daycare service and went to see a few, but I always felt that outsiders would have family members to take care of them. So I had to trouble the old man to be burdened. "Ms. Luan said helplessly.

　　Ms. Luan's situation shows the current troubles faced by many families: parents need to go to work to maintain household expenses, so they have to worry about the care of the elderly. Once the elderly are inconvenient, the children will fall into the predicament of unattended.

"There are also many people around who have tried to have a second child and a third child, but they were worried that they would not be able to take care of them properly, and finally gave up the idea." Ms. Luan said.

　　Established in 2020, Shum Yip Nursing (Shenzhen) Co., Ltd. is affiliated to the state-owned enterprise Shenzhen Happiness and Health Industry (Group) Co., Ltd. It currently has 9 nurseries in Shenzhen, providing 565 nurseries.

General Manager Ding Lingzhi introduced that the company survey in 2021 found that parents now pay attention to the safety and environment of the institutions first, with safety accounting for 88.61% and environment accounting for 87.44%; secondly, teachers and qualifications, such as whether they have been filed or not, whether they are exemplary Childcare services; finally, meals and expenses.

　　Ding Lingzhi introduced that in terms of food safety, the company and Shenzhen Maternal and Child Health Hospital jointly developed recipes for infants and young children aged 0 to 3 years old in Shenzhen, and formulated the "Full-time Infants and Young Children" with Shenzhen Market Supervision Bureau and relevant industry units. Food Safety Operation Specifications for Catering Services in Nursery Service Institutions, and independent research and development of the education system.

　　In January this year, Shandong Pretiyou Education Consulting Co., Ltd. (Lerong Children's Home) was awarded the "Provincial Model Nursery Service Organization".

Wang Jian, head of the Jinan campus of Lerong Children's Home, told reporters that in order to further reassure parents, the government has also organized various skills training, such as training for principals, training for health care practitioners, training for nurses, and training for chefs and security guards.

At the same time, the government has also provided policy and financial support to nursery institutions from many aspects.

　　"Infants and young children under the age of 3 are the weakest group, and the time of enrolling in childcare is not fixed. After the outbreak of the epidemic, many families sent less or no childcare, and the rigid demand for childcare services was suppressed. As an emerging service industry in recent years, If the government can intervene earlier, better guide, and better publicize, I believe that more and more parents can agree with the childcare service organization's concept of childcare and give their children to us with confidence." Wang Jian said.

break the bottleneck

Provide strong talent support

　　During the investigation, the reporter found that many persons in charge of childcare service institutions said that the lack of professional talents is an important factor restricting the development of institutions.

　　Ding Lingzhi introduced that since there are no students majoring in the childcare industry entering the market yet, the current recruits need to be full-time college or undergraduate students related to education or majors related to preschool education and early education; from the perspective of qualifications Look, you need to be a person who holds a nursery worker, childcare teacher or kindergarten teacher qualification certificate.

　　"The recruitment difficulties are mainly due to the following factors: the first is that the cost of living in Shenzhen is high, but the salary in this industry is not high; the second is the lack of professional talents in the industry as a whole, which is difficult to solve in the short term; the third is that in July 2022 Although the occupation of nursery teachers has been announced, there are currently no specific training rules and no rank promotion channels; fourth, low social recognition will eventually lead to brain drain." Ding Lingzhi said.

　　In order to solve related problems, Audemars Piguet began to explore cooperation with vocational colleges to jointly build a nursery major, and put practical nursery courses, including teacher training systems, into the vocational education sector.

"In this way, students will have access to our courses and training as soon as possible, and can go to institutions for internships around the third grade. Outstanding graduates can stay in institutions and become a professional force in the childcare industry as soon as possible." Liu Xiaoli said.

　　As a higher vocational college directly under the Ministry of Civil Affairs, Beijing Vocational College of Social Management has set up early childhood education majors and home economics majors in recent years. A series of theoretical basic courses, art skills courses and professional core courses.

Zhou Yang, a teacher at the School of Child Education and Development, Beijing Vocational College of Social Management, said: "We hope that through the study of these courses, students will be able to master the growth and development characteristics of infants aged 0 to 3 years old, and be able to carry out game activities and artistic enlightenment for infants and young children. early education.”

　　A few days ago, the National Health Commission and other departments issued the "Guiding Opinions on Further Improving and Implementing Active Birth Support Measures", which clearly put forward requirements such as "gradually implementing the vocational qualification access system for nursery practitioners in accordance with the law", aiming to gradually improve nursery talents. cultivation system.

　　"The school plans to open a major in infant and young children's healthy development after the upgrade, which is similar to the curriculum of the nursing major. However, whether to open a nursing major depends on whether the enrollment of students is optimistic and whether the internship and employment are smooth. If the career development channel for skilled talents can be smoothed as soon as possible, It is believed that it will provide strong talent support for the development of my country's childcare service industry." Zhou Yang said.

Policy Support

Meeting the needs of the public

　　Since the outbreak of the epidemic, many childcare institutions have faced great pressure to survive.

On the one hand, there is almost no income after the park is closed; on the other hand, rent costs and labor costs still need to be paid as usual.

　　From late January to early February this year, the Xi'an Infant Care Service Industry Association, relying on local nursery industry associations and leading nursery companies, launched an online questionnaire survey on nursery institutions across the country.

According to Ren Li, president of the association, the survey shows that the current fiscal, taxation and financial policies to support the development of childcare services are relatively weak, and it is difficult to implement various support policies.

Among the nursery institutions interviewed, 15.52% of the funds for the construction of the park came from the government's targeted support, and 25.99% came from loans.

10.83% of childcare institutions applied for financing or loans from financial institutions, but were not approved.

Only 5.42% of the surveyed institutions enjoyed preferential tax policies, and 75.81% failed to enjoy preferential policies.

The nursery institutions interviewed urgently need to "strengthen publicity and increase the willingness of parents to send care" and "support from health and medical institutions". "Tax reduction, tax reduction, and tax payment extension" are the current urgent needs of private institutions.

　　According to the association's survey combined with official statistics, as of the end of July 2022, there are 616 childcare service institutions in Xi'an, with 12,320 employees.

Among them, there are 60 family-style nursery centers, 335 privately-run nursery institutions, and 221 kindergartens.

　　"The government has provided a series of policy guarantees for childcare service institutions. For example, the Municipal Health Commission has organized special training for the principals and practitioners of childcare institutions. At present, 230 principals and 160 practitioners have been trained; The commission clarified that from September 1, 2022, the resident price of water, gas and heat will be enforced by the childcare institutions registered in our city; the Municipal Education Bureau has stepped up the training of professional personnel for childcare services. 4,738 graduates of childcare service majors have been trained," Ren Li said.

　　Feng Liwen, executive deputy secretary-general of the Guangdong Infant Care and Early Development Industry Association, told reporters that in 2022, there will be more than 6,000 registered nursery institutions in Guangdong, most of which are medium-sized and charge an average of 2,500 to 4,000 yuan.

"At present, Guangdong has clearly incorporated the construction of childcare service facilities into the province's economic and social development plan and local land and space planning, and comprehensively uses support policies such as land, housing, finance, and finance to guide social forces to actively participate. At the same time, it also requires public participation. Medical institutions take the lead in leading the province's employers to carry out inclusive childcare work to the greatest extent possible to meet the growing childcare needs of the general public." Feng Liwen said.

　　Jinan High-tech Zone is actively developing childcare services with various forms and standardized operations, and strives to solve the problem of "hard operation" of childcare service institutions.

The relevant person in charge of the Development and Security Department of Jinan High-tech Zone introduced: "In practice, we take different support measures for different models, and strive to provide a full range of full-cycle high-quality services for infant and child care work. For example, for independent entities, we encourage and support enterprise units and Individuals set up independent childcare entities in accordance with the law to provide full-day care, half-day care, time-based care and other services; for community embedded, support brand infant care service institutions to extend and penetrate high-quality service resources, service concepts and management standards to the community; Chain and radiation type, encourage and support units and enterprise organizations with outstanding advantages and rich experience to exert brand effect."

　　(Reporter Ren Huan and Zhang Wenxiao)