Why do global companies and the US president publish one-word tweets?

If you are browsing Twitter these days and were surprised by a tweet in which it was written “Breaking News” from CNN without mentioning any news afterwards, or a tweet in which the word “democracy” was written by US President Joe Biden without adding more to clarify what he meant , or even a tweet with the word “Cola” from Pepsi. At first glance, you may feel that the Twitter editor for these platforms forgot to copy the entire tweet, or mistyped it and did not publish it completely.

But when you notice that a large number of international companies and even officials, public figures and the accounts of political parties also tweet one or two words at the most;

You will change your mind.

The purpose of these tweets is not understood

And it all started when the American rail company Amtrak mistakenly tweeted the word “trains” in a tweet that gained huge popularity and gained more than 180,000 likes, and 23,000 retweets, with likes and retweets mostly sarcastic about the incomprehensible tweet Which was limited to one word.

trains

— Amtrak (@Amtrak) September 1, 2022

With the re-tweet, likes, and the great interaction of the American company’s tweet, other companies wanted to join the convoy of famous tweets, which received great interaction despite the simple effort expended in it, and from here a shout or “trend” was launched from the major companies, according to what the “Sky News” website mentioned ( Sky News) American.

Several companies participated in the new trend, such as CNN, which wrote a tweet containing the word (Breaking News), which means "breaking news", and the Washington Post wrote the word (News), which means "news", even if National Public Radio in the United States tweeted the word "radio."

radio

— NPR (@NPR) September 1, 2022

Also, PepsiCo wrote the word "Cola", meaning "Cola", while the National Aeronautics and Space Administration "NASA" wrote the word "Universe", which means "universe."

Col

— Pepsi (@pepsi) September 1, 2022

universe

— NASA (@NASA) September 1, 2022

Political parties and personalities also participated in this promotional campaign, as the French embassy in the United States published the word (Revolution), meaning "revolution", while the most prominent political figure participating in this cry was US President Joe Biden, who wrote a tweet with the word "democracy."

Revolution

— French Embassy US (@franceintheus) September 1, 2022

democracy

— President Biden (@POTUS) September 2, 2022

Celebrities and superheroes also joined in, with Indian cricketer Sachin Tendulkar writing the name of his favorite sport, Deadpool's account sharing the name of the fictional crime fighter, and the Marriott hotel chain tweeting the word "hotels".

cricket

— Sachin Tendulkar (@sachin_rt) September 2, 2022

deadpool

— Deadpool (@Deadpool) September 1, 2022

hotels

— Marriott Bonvoy (@MarriottBonvoy) September 1, 2022

Companies and various parties found this trend an opportunity to promote their activities and their most important principles in a simple and effortless way, as they register in the campaign with one or two words at the most, as indicated by the American network NBC News, and then find thousands of users Twitter either wonders why a one-word tweet is posted, or they express their happiness with the “smart and lazy” marketing method at the same time.

This comes in conjunction with the Twitter platform's announcement of the addition of a new feature found in most social media platforms, and the tweet platform lacked it, but it was also one of its most important advantages, which is the ability to modify tweets.

Some users and websites have linked the campaign to an "option to edit tweets".

The “Twitter Blue” account posted a screenshot with the “Edit Tweet” feature, which is being tested, in which users will have 30 minutes to edit their tweets, but according to the technology “The Verge” website, a person will only be able to edit his tweet in this period of time. times are limited.

Well, well, look what we've been testing… pic.twitter.com/a8fND4xqMM

— Twitter Blue (@TwitterBlue) September 1, 2022