This is how young people think about influencers' influence on the election: "Too boring to watch SVT"

In the clip, you hear young voters in Gothenburg talk about what they think about the influence of influencers in the election.

According to a report from the Internet Foundation, young first-time voters will get most of their political information from social media.

At the same time, trust is low in the political information they receive there.

Emanuel Karlsten: The party leaders are well aware

Emanuel Karlsten, who is a journalist and social media expert, says that historically the influence of influencers on the election may have been underestimated, but that party leaders today are very aware that influencers can influence their followers.

- Now that it is so even between the blocks, every little detail can affect the choice.

Then I think you have great respect for what can fly, go viral or what can be beneficial for the party, says Emanuel Karlsten.