Hear three questions about influencers' influence on the election in the clip.
Jonas Fagerström has close to half a million followers on Instagram and belongs to the comedy group JLC from Gothenburg.
The group is one of Sweden's most influential in social media and has been in the top five of the Media Academy's list of most powerful in social media for the past five years.
In a clip on Jonas Fagerström's Instagram, he and the Moderate party leader Ulf Kristersson can be seen hanging out in similar clothes to the tune of the song "Jag er din bäste vän".
The background to the video is that they received comments about how similar they are.
“Very unusual”
Emanuel Karlsten, who is a journalist and social media expert, living in Gothenburg, says that the clip is campaign-like and that it is very unusual for such big influencers to take a stand before an election.
- It is very unusual.
Last election campaign it happened with Isabella Löwengrip, formerly known as "Blondinbella", she lent her large account to Annie Lööf.
Bianca Ingrosso just interviewed Annie Lööf and then recommended her followers to vote for Annie Lööf and the center party.
If you have a large platform with many followers, don't you have the right to share your values and which party to vote for?
- There is nothing wrong with that at all.
The reason why many people may not have taken the right honor is that you understand how much you influence and that you yourself do not feel knowledgeable enough to make that decision, says Emanuel Karlsten.
Jonas Fagerström: Meant as a fun thing
Jonas Fagerström does not want to participate in an interview, but tells SVT Nyheter Väst that the clip was meant as a funny thing and not meant to encourage followers to vote for a certain party.
According to the Moderates, the film was not a paid collaboration.
In an email to SVT, Siri Steijer, press secretary for the Moderates, replies: "The film with Fagerström was just a funny thing because they are alike."