In total, approximately 700 musicians from 25 different countries are expected to participate in the festival, starting on Wednesday.

The festival is, in addition to concerts around Örebro, a large gathering place for musicians where conferences and workshops are offered with a large variety of established people in the industry.

Live at heart is a so-called "showcase" festival.

That is, a festival which, in addition to the big names, is mainly for artists who want to reach the next stage in their career.

Taking up gender equality

Martin Qvarfordt took office as CEO of the festival in March and has chosen for this year's festival to invest extra heavily in gender equality and representation.

Martin Qvarfordt took over as CEO of the festival in March and for this year's festival has chosen to invest extra heavily in gender equality and representation.

Both when it comes to staff who work behind the festival and participating artists.

- It's something that's important to us because it reflects the whole festival and how you think.

I think it is extremely important that we mix in every way, says Martin Qvarfordt and goes on to say that it is also important to broaden the music genres at the festival.

Start the clip to hear more about the purpose of the festival.