China News Service, Beijing, August 24th. To commemorate the 30th anniversary of the establishment of diplomatic relations between China and South Korea, the Korean version of the video series "Decoding Chinese Cultural Gene" was officially launched in South Korea on the 24th.
The Korean version of the video is jointly produced by China News Network, Communication University of China and Seoul China Cultural Center.
The series of videos "Decoding Chinese Cultural Gene" are mainly aimed at "Generation Z" groups at home and abroad. They focus on 60 Chinese intangible cultural heritages and tell the stories behind the intangible cultural heritage. Genes "come alive".
The series of videos adopts vertical screen composition to adapt to mobile communication, interprets the connotation of intangible cultural heritage with youthful discourse, and promotes the excellent traditional Chinese culture in an innovative form, so that overseas people can perceive the profound heritage of Chinese culture at close range.
The Chinese and English video series of "Decoding Chinese Cultural Genes" were launched in March this year.
This year marks the 30th anniversary of the establishment of diplomatic relations between China and South Korea.
On August 24, the Korean version of "Decoding Chinese Cultural Gene" met with Korean audiences.
The first batch will be the first to release 5 sets of videos, focusing on five Chinese intangible cultural heritages, including sugar painting, seal cutting, diabolo, cloisonne, and Beijing embroidery, hoping to let more Korean people understand Chinese culture and better promote the people-to-people bond between China and South Korea. .
Wu Qingcai, editor-in-chief of China News Network, said that "decoding Chinese cultural genes" is an active attempt to reshape the discourse of traditional cultural heritage. It uses rich new media technologies to empower classics, creatively transform traditional cultural expressions, and try to solve traditional cultural problems. The problem of "obstruction" of communication has given a new realm, a new interpretation and a new perspective of care to the excellent traditional Chinese culture.
The column adapts the most classic cultural genes of the Chinese nation to contemporary forms of communication and harmonizes with modern life.
Wu Qingcai said that this time, taking the 30th anniversary of the establishment of diplomatic relations between China and South Korea as an opportunity, the Korean version of "Decoding Chinese Cultural Gene" was launched, hoping to deepen the recognition of the oriental culture between the two peoples and promote new development of cooperation in the fields of media and culture between the two countries.
"China and South Korea are geographically close and culturally connected."
Qin Yuming said that the series of works "Decoding Chinese Cultural Gene" hope to promote in-depth cultural exchanges between the two peoples and expand cultural consensus through a video format that fits with mobile communication.
Sun Yan, deputy director of the Chinese Cultural Center in Seoul, said that the Korean version of "Decoding Chinese Cultural Gene" will better show the Korean people the intangible cultural heritage skills and folk culture that have been passed down from China for thousands of years through videos and animations. It is a pity that exchanges have been hindered due to the epidemic, and the Korean people, especially the younger generation, have improved their understanding of Chinese cultural traditions and national cultural heritage.
Sun Yan said that this will further condense the cultural consensus and emotional resonance between China and South Korea, improve the atmosphere of public opinion, consolidate the solid foundation of bilateral relations, and better celebrate the 30th anniversary of the establishment of diplomatic relations between China and South Korea and the China-South Korea Cultural Exchange Year.
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